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By 2016, tablets will overtake notebooks, iOS will still dominate

Posted: , by Nick T.

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By 2016, tablets will overtake notebooks, iOS will still dominate
The rise of the tablet market might have slowed down quite a bit in the year's first quarter, but in the long run, tablet adoption is expected to rise substantially. In fact, the number of tablets shipped will exceed that of shipped notebooks in no more than a few years, according to NPD DisplaySearch. Some 424.9 tablets are to be shipped in 2017, predicts the research group, which will be an increase of more than 500% when compared to figures from 2011. Furthermore, the analysts expect a total of over 184 million units to be shipped in 2013 alone.

The increased consumer interest in tablets should not be much of a surprise to people that keep a close eye on trends. The variety of tablets available on the market is on the rise, and users can do more and more with them nowadays. At the same time, there now seem to be decent tablet offerings suitable for every budget. No wonder that consumers are increasingly becoming less interested in affordable notebook computers and prefer going with a tablet instead.

Tablet shipments estimate by NPD DisplaySearch

Tablet shipments estimate by NPD DisplaySearch


As far as tablet platforms are concerned, the supremacy of iOS should hold up through 2013. However, the iPad market share will start declining afterwards, according to the research. Half of all tablets shipped in 2017 will be made by Apple, about 40 percent will run Android, and the rest will be mostly Windows based slates, predicts NPD DisplaySearch.

Tablet platform market share estimates by NPD DisplaySearch

Tablet platform market share estimates by NPD DisplaySearch



source: NPD DisplaySearch via Android Authority


14 Comments
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posted on 07 May 2012, 09:55

1. itiswhatitis (Posts: 422; Member since: 23 Jan 2012)


NIce pic!

posted on 07 May 2012, 09:57 7

2. tward291 (Posts: 559; Member since: 14 Feb 2012)


windows 8 running real pc software on your tablet windows will have 40% by this time not android. android cant even sell tablet. and no you cant count the kindle fire, why they allow android to claim this idk i do believe ios will own the tablet market unitl windows over takes them probably 2020

posted on 07 May 2012, 10:00 17

3. medicci37 (Posts: 630; Member since: 19 Nov 2011)


These long tern projections are almost always wrong.

posted on 08 May 2012, 02:17 1

14. snowgator (Posts: 3210; Member since: 19 Jan 2011)


I know. Wasn't the Tablet suppose to have replaced the notebook already and be challenging laptops, according to 2010 projections?

Waiting for these firms to start putting out their accuracy ratings. Got a feeling I will be waiting a while....

posted on 07 May 2012, 10:23 3

4. adi4u4882 (Posts: 135; Member since: 10 Jan 2012)


Who Knows, Some New OS might Launch like how Android emerged and it might be better than iOS and Android. Its very though to predict future,

posted on 07 May 2012, 10:27 6

5. remixfa (Posts: 13913; Member since: 19 Dec 2008)


thats the worst projection ever. Where do they get the stats? Windows 8 would have to be a total fail to take such a small portion of the market. Apple would have to start making a tablet that can actually do something to keep up with W8 and even ICS.

The projection starts off wrong anyways. Apple just got a little boost in Q1 2012 on tablets, which put it back into the 60%'s... otherwise it would have been over taken this last quarter by android. When ICS tablets become the norm, I bet money we see a shift back away from iOS. honeycomb tablets havent been up to snuff, but ICS very much is.

I dont think there will be a "dominant" tablet in a few years. If WP8 catches on at all, it will split it into everyone having 20-39% of the market (ios,android,windows)

posted on 07 May 2012, 12:03 2

6. theoak (Posts: 320; Member since: 16 Nov 2011)


Apple has acknowledged they are "weak" in the enterprise. Apple knows Windows tablets are "soon".

Apple has always had a "my way or no way" type attitude, but with Windows tablets on the way, Apple may have to bow down some.

Until Windows tablets actually start appearing though, Apple can sit with their current attitude and get away with it. Not for much longer though.

It will be interesting to see what Apple does.

posted on 07 May 2012, 13:02 3

7. gammaSharma (Posts: 33; Member since: 17 Nov 2011)


Dude, India, a Market of 1000 Million ppl, there is an explosion of Cheap tablets (from Micromax, Karbonn, iBerry, HCL) at the range of Rs. 4000/- (57.92 EUR) to Rs.8000/- (115.84 EUR) all sportingn:

-Android 4.0.3,
-1.2GHz Single Core Processor,
- 4 to 8 GB internal memory (Exp to 32 GB)
- Direct USB Support
-0.3-2.0MP Video Calling Camera,
-7" Capacitive 5 point Multi Touch,
-WiFi, aGPS and 3g Dongle support,
-with 1 Years Manufacturing Warranties.

Now tell me how is cheaper Androd Tablets not gonna dominate the market in 2012-2013? iPads are just status symbols over here.

posted on 07 May 2012, 13:10 4

8. frydaexiii (Posts: 1231; Member since: 01 Dec 2011)


I would hate to see the world run on iOS tablets. Imagine there are no more notebooks, only desktops and iPads.

Scenario 1

Guy 1 : Hey, let me send this 720P video recording of last night's concert.

Guy 2 : OK :D

iPad : Attachment is too huge, trim video?

Guy 1 : Ok, I'll either send it to you in 20 different parts or I go home, export from iTunes, put it in a thumbdrive and pass it to you so you can go home and import it to your iTunes and iPad.

Scenario 2

Guy 1 : Hmm, I'm on the bus and I wanna download this song from mediafire to listen to it on the go!

iPad : Sorry bro, Safari can't load this.

Why can't people see tablets, especially iGiantPod, I mean iPad just make simple task a hell lot harder? The only good thing I can think of for a tablet is the ease of access to notes/PDFs (and on the iPad you can't even edit it.), web browsing and I mean simple sites that idiot teens go to like Facebook and twitter, anything more and it's just horrible (even worst on an iPad since it can't display flash and some content properly) and watching videos (which importing them to an iPad is also inconvenient and a pain in the butt).

posted on 07 May 2012, 13:28

9. Giggity (Posts: 147; Member since: 17 Nov 2011)


Unless future mobile OS come with JVM to support Java Applet, I'm not giving up my notebook!

posted on 07 May 2012, 14:43

10. Schmao (Posts: 302; Member since: 05 Jul 2009)


Oh please.

posted on 07 May 2012, 15:11

11. Maximuscougar (Posts: 8; Member since: 07 May 2012)


With the rebirth of Tizen, a web based OS built up by Linux and has great HTML5 support, I think we may see this OS seep up through the Android and iOS cracks in the future and onto tablets, for a few reasons. 1. web based OS's don't need supercharged hardware to run smoothly and 2. web based OS's don't consume nearly as much power as nonweb based for the fact they don't have the power drain from the high-end hardware. Just my opinion.

posted on 07 May 2012, 18:42

12. Credo (Posts: 695; Member since: 19 Apr 2012)


Lol serious i never believe this !!!
Windows 8 for ARM is going to dominate all over the Ipad, you shall see !

One love for Microsoft with both Windows 8 and Windows Phone 8 Apollo.

posted on 07 May 2012, 23:01 1

13. potatosalad (Posts: 36; Member since: 07 May 2012)


seriously, in 2016, there are flying cars already. (fingers-crossed)

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