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Beats' World Cup ad has the Apple iPhone 5s front and center

Posted: , by Michael H.

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Beats' World Cup ad has the Apple iPhone 5s front and center
Apple's purchase of Beats hasn't been officially formalized and passed by regulatory bodies that watch over multi-billion dollar acquisitions, but the two sides do seem to be cozying up already. Dr. Dre made his fairly awkward phone call appearance during the WWDC keynote, and now the iPhone 5s is featured in the Beats World Cup ad alongside a ton of celebrities.

The ad itself is less of an ad for the new Beats Solo 2, and more of an ad for the various Solo 2 spots that are destined to play throughout the World Cup. The video is entitled "The Game Before The Game" and starts out with Brazilian footballer (soccer player) Neymar Jr speaking to his dad on his iPhone 5s. His dad is giving advice about the big stage of the World Cup, and then the ad essentially breaks into a full on music video. 

Throughout the rest of the ad, there are tons of footballers (who we won't pretend to recognize other than Jozy Altidore), as well as plenty of non-soccer-related celebs like Serena Williams, Nicki Minaj, Lil Wayne, Stuart Scott, and LeBron James. We have been curious about LeBron's connection to Beats following its purchase by Apple, because LeBron is becoming the US face of Apple rival Samsung. But, supposedly, LeBron wasn't planned to be in the ad, but he approached Beats and asked to be in it. As we mentioned, this kind of star-power is likely one of the reasons behind Apple's big spending spree.


source: The Verge

12 Comments
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posted on 05 Jun 2014, 17:10 6

1. bucky (Posts: 1500; Member since: 30 Sep 2009)


Best commercial ever!

posted on 05 Jun 2014, 17:13

2. Sauce (unregistered)


The beginning is very inspiring

posted on 05 Jun 2014, 17:30 1

3. brrunopt (Posts: 526; Member since: 15 Aug 2013)


Now thats an amazing commercial...

posted on 05 Jun 2014, 17:30

4. HTCOE (Posts: 483; Member since: 20 Nov 2011)


wow! that was impressive

posted on 05 Jun 2014, 17:42 2

5. Miracles (Posts: 519; Member since: 31 Aug 2013)


Good ad, the beginning is really good.

posted on 05 Jun 2014, 18:59

6. dontneedtoknow (Posts: 150; Member since: 17 Feb 2014)


This is such a good ad but because of it's length, most people won't see it like on tv

posted on 05 Jun 2014, 20:38

7. LFCRodrigues (Posts: 4; Member since: 09 May 2014)


The name of the guy wth headphones in the beginning (and at the end) is Neymar Jr. One of the best soccer players in the world... he's THE GUY here in Brazil.

posted on 05 Jun 2014, 20:59

8. Derekjeter (Posts: 281; Member since: 27 Oct 2011)


That was only good cuz of Neymar..... Everyone else is trash specially LeBron.

posted on 05 Jun 2014, 21:29 3

9. sergiobr (Posts: 421; Member since: 25 Feb 2013)


Nobody in Brasil wants this worldcup ! Please seed it ! We need hospitals and public health !!!

posted on 05 Jun 2014, 23:08 1

10. shuaibhere (Posts: 1526; Member since: 07 Jul 2012)


The benefit of world cup is that it'll attract masses not only in the time of world cup , even after that....
SA's tourist income has grown considerably after 2010 WC....

posted on 06 Jun 2014, 06:08

12. sergiobr (Posts: 421; Member since: 25 Feb 2013)


And the education, and the others real benefits ? ... still the same, still a shame !!!! NO WORLD CUP ! thx

posted on 06 Jun 2014, 05:33

11. NokiaFTW (Posts: 2042; Member since: 24 Oct 2012)


What's that kinda scene doing in a football ad at 3:02? o.O

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