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Asus releases the Zenfone 2, slaps sub-$300 price tag on the 4 GB RAM model

Posted: , by Daniel P.

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Asus releases the Zenfone 2, slaps sub-$300 price tag on the 4 GB RAM model
Just as promised, Asus released the Zenfone 2 today, first in the homeland of Taiwan, where the basic 5" version of the phone will start you off at the equivalent of just $158 without any subsidies. That's actually a great price for the entry level Zenfone 2, but all gazes were upon the decked-out 4GB RAM model with the 5.5" 1080p display, and 32 GB of storage out of the box.

This one will surprisingly cost just 8990 NT$, which returns about USD 285 - a pretty stellar tag for such a beast. Granted, when the Zenfone 2 starts its global rollout, the pricing is likely to be a bit higher the further it goes to the western markets, but still it seems that Asus has nailed it this time. There are four models of the Zenfone 2 on sale in total:

  • ZE551ML (5.5″, 1080p display, 4GB RAM, 32GB) – 8990 NT$ (~US $285)
  • ZE551ML (5.5″, 1080p display, 2GB RAM, 32GB) – 6990 NT$ (~US $221)
  • ZE550ML (5.5″, 720p display, 2GB RAM, 16GB) – 5990 NT$ (~US $190)
  • ZE550CL (5″, 720p display, 2GB RAM, 16GB) – 4990 NT$ (~US $158)
This month, the Zenfone 2 models will travel to China, Hong Kong, Singapore and France, while next month they will be rolled out to India, Italy and Southeast Asia, while Brazil can expect it in June. Asus expects to turn a profit from the smartphone division this year, with a forecast of 17 million handsets shipped. The Zenfone 2 in question will be made by Pegatron, a total of 500,000 units have been ordered for March, then a million next month, and these can be scaled up to 3 million units a month if there is sufficient demand for the new handsets. Judging from those prices, demand will be there, so we can't wait to get the first 4 GB RAM unit in our shaky hands.


source: WOT & Digitimes

66 Comments
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posted on 09 Mar 2015, 04:30 8

1. Ishtiaque99 (Posts: 53; Member since: 15 Apr 2014)


It is competing with one plus one.

posted on 09 Mar 2015, 06:07 8

20. sram145 (Posts: 127; Member since: 18 Dec 2014)


And it will succeed.

posted on 09 Mar 2015, 10:05 2

32. Doakie (Posts: 1893; Member since: 06 May 2009)


It will succeed on a global level, but with no US release date there's no hope for us to enjoy it over here... I wanted a first gen Zenfone 6 here in the states and that didn't happen and I ended up with a OnePlus One.

At this point I don't care who makes it, what I want is a 5.5"-6.0" phone with a 5,000-6,000 mAh battery. I have my OnePlus One which lasts well through a full day. Then I also have my backup phone the Blu Studio Energy which is insane and can last two days. What I want it a two day flagship.

posted on 11 Mar 2015, 09:08

49. okuyok (Posts: 46; Member since: 06 Oct 2014)


Why do you think Phone arena would bother converting the price to U.S. dollars if they phone isn't coming here? lol. The Zenfone 2 is coming to the United states in April. This has been confirmed by Asus. I don't know why the story above doesn't mention the U.S. I'm sure it was just an oversite.

posted on 11 Mar 2015, 21:12 1

58. Doakie (Posts: 1893; Member since: 06 May 2009)


Haven't you noticed that manufacturers and news sites always convert things into USD? Hell the first gen Zenfones were announced in USD by Jerry Shen yet they never made it here...

posted on 12 Mar 2015, 09:46

60. okuyok (Posts: 46; Member since: 06 Oct 2014)


The first Zenfone 4, 5 and 6 were never slated to be released in the U.S. The prices for the Zenfone 2 HAVE BEEN CONFIRMED BY ASUS! Not being cocky, just making a point. The price was stated at CES and on Twitter, what more do you want? There are always slight variations in exact price, but Asus said the 5.5" varient will start at $199 and in reality it actually starts at $190.

posted on 09 Mar 2015, 07:25 2

25. jaytai0106 (Posts: 1888; Member since: 30 Mar 2011)


And I really hope Asus does well. They make some great gaming laptop I have to say.

posted on 09 Mar 2015, 12:09 2

40. waddup121 (unregistered)


YESSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS
This phone will succeed. Why? No wonky invite system! (Asus NAILED IT!)

Team #ZE551ML

posted on 10 Mar 2015, 00:25

45. phrancis (Posts: 9; Member since: 02 Mar 2015)


And I now feel buyer's remorse for just buying a 1+1 - unless that atom processor sucks...

posted on 09 Mar 2015, 04:39 2

2. darkskoliro (Posts: 1076; Member since: 07 May 2012)


Two years ago, I paid NT22,000 for a brand new HTC Butterfly. You dont know how jealous I am right now.

posted on 09 Mar 2015, 04:48 15

9. vincelongman (Posts: 4164; Member since: 10 Feb 2013)


This phone makes my US$350 Nexus 5 look overpriced
Something I never thought I'd say when I bought it

posted on 11 Mar 2015, 09:10

50. okuyok (Posts: 46; Member since: 06 Oct 2014)


Don't feel bad, when you bought it it was not overpriced. Times change, technology advances, phones are getting a lot cheaper.

posted on 12 Mar 2015, 03:23

59. vincelongman (Posts: 4164; Member since: 10 Feb 2013)


Very true, I was amazed by this phones' price :)

Also I still sticking with my Nexus 5, it keeps getting better with age, especially now with 5.1!

posted on 09 Mar 2015, 04:40 3

3. kkmkk (Posts: 471; Member since: 06 May 2013)


this phone and asus products has a great quality in general point of view .. great deal

posted on 09 Mar 2015, 05:46

16. dimas (Posts: 1975; Member since: 22 Jul 2014)


Zenfone 4 have overheating issues. My sister discarded her months old zenfone 4 because she feel the device get hot by just an hour of web browsing and there are small number of complaints in tech support in this aspect. I hope Asus and Intel will fix this issue in their upcoming gadgets.

posted on 09 Mar 2015, 07:41

26. NopeNein (Posts: 147; Member since: 04 Feb 2015)


WYPIWYG.

posted on 09 Mar 2015, 13:17 2

42. dimas (Posts: 1975; Member since: 22 Jul 2014)


So if people will buy the upper tier Zenfone and get the same problems, you're just going to tell them WYPIWG too? This is Asus, not some crappy unknown Chinese manufacturer. Just shut up if you don't like people pointing out the faults on gadgets.

posted on 09 Mar 2015, 22:35

43. material (Posts: 80; Member since: 08 Jan 2015)


it is not for sale !!! yet

posted on 09 Mar 2015, 04:42

4. LifeSucks (Posts: 54; Member since: 15 Jan 2015)


ZE550ML for me.

posted on 09 Mar 2015, 04:42

5. sram145 (Posts: 127; Member since: 18 Dec 2014)


WOW. nice specs for the price you pay. I just hope that the intel processor included is a decent performer.

posted on 09 Mar 2015, 05:00 3

12. TyrionLannister (unregistered)


The processor is on par with the Snapdragon 801, if not slightly better.

posted on 09 Mar 2015, 05:20 2

13. Finalflash (Posts: 2795; Member since: 23 Jul 2013)


Problem is support for the processor might me limited like the Tegra issues.

posted on 09 Mar 2015, 06:03

18. sram145 (Posts: 127; Member since: 18 Dec 2014)


Yeah.. i am using Tegra note 7 and i could not install few apps and it shows some compatibility errors with the processor.

posted on 09 Mar 2015, 10:14

34. guest (Posts: 338; Member since: 13 Jun 2012)


May have issues but we have to support Intel and x86 to keep prices competitive and make sure Qualcomm doesn't get lazy like they did with the 810.

posted on 09 Mar 2015, 09:41 1

29. tdslam720 (Posts: 70; Member since: 05 Jan 2015)


Competes with 805 in some areas

posted on 09 Mar 2015, 10:12 1

33. guest (Posts: 338; Member since: 13 Jun 2012)


Actually it blows the 801 out of the water more comparable with 805.

posted on 09 Mar 2015, 04:43

6. hurrycanger (Posts: 1557; Member since: 01 Dec 2013)


What about the processor?

posted on 09 Mar 2015, 05:32 3

14. lalalaman (Posts: 631; Member since: 19 Aug 2013)


It scores 39000 to 40000 on atuntu....it goes around sd801 i guess

posted on 09 Mar 2015, 11:39

38. ridoy (Posts: 13; Member since: 18 Feb 2015)


it scores 50k+ the 2.33ghz variant

posted on 15 Mar 2015, 09:29

62. okuyok (Posts: 46; Member since: 06 Oct 2014)


Interestingly it scored 50K on a test phone that had the 2.33GHz but a 720p screen, not 1080p. Funny, because there is no Zenfone 2 in that configuration being sold.

posted on 09 Mar 2015, 13:13

41. hurrycanger (Posts: 1557; Member since: 01 Dec 2013)


That would be great. I feel a bit weird that it wasn't mentioned.

posted on 10 Mar 2015, 08:50

48. justsayit (Posts: 256; Member since: 09 May 2013)


but almost all android apps are written in ARM architecture,not Intel ones.
and i heard that soc doesnt have good gpu

posted on 11 Mar 2015, 09:12

51. okuyok (Posts: 46; Member since: 06 Oct 2014)


The 4gb model scored over 50,000

posted on 09 Mar 2015, 04:46 2

7. joey_sfb (Posts: 5428; Member since: 29 Mar 2012)


Almost perfect. Just wish they have a higher, Screen-to-body ratio: 70.35 % is a bit on the low side.

I hope it will be at least 73% for my phone purchase.

posted on 09 Mar 2015, 11:39

37. ridoy (Posts: 13; Member since: 18 Feb 2015)


its 72% brother

posted on 11 Mar 2015, 09:16

52. okuyok (Posts: 46; Member since: 06 Oct 2014)


It's 72% which is right in with most highend phones and much better than the iPhone 6 which is only around 65%.

posted on 09 Mar 2015, 04:47

8. sram145 (Posts: 127; Member since: 18 Dec 2014)


And i just wonder if 4GB is really needed for a smartphone?!

posted on 09 Mar 2015, 04:50 2

10. vincelongman (Posts: 4164; Member since: 10 Feb 2013)


But why not?
Its just $64 more, and you get a better processor too

posted on 09 Mar 2015, 04:57

11. sram145 (Posts: 127; Member since: 18 Dec 2014)


Ofc i would get 4 GB since 64$ is more. but my question is more in general like "Why would anyone need 4GB RAM in a smartphone? I am not sure if there would be a performance difference between a 3GB one and a 4 GB one "

posted on 09 Mar 2015, 10:03 1

31. joey_sfb (Posts: 5428; Member since: 29 Mar 2012)


i already use my smart phone for most of my computing needs. Mirror my smartphone screen to a big screen TV and use my bluetooth keyboard/mouse combo to prepare my work documents, surf phonearena, play mobile games with bluetooth controller.

Next day i carry my computing device with me to work. That's why i always prefer to buy high end devices.

posted on 09 Mar 2015, 11:41 2

39. ridoy (Posts: 13; Member since: 18 Feb 2015)


lemme give you your answr:
Zenfone 2 4gb ram variant has Dual Channel ram setup. so, though you wont be going to use the whole 4gb ram but whichever amount you gonna use, you will get double speed of a single dimm ram. understand?

posted on 09 Mar 2015, 05:33 2

15. lalalaman (Posts: 631; Member since: 19 Aug 2013)


2gb ram with 32gb for me, i wish its under 250 $ in other markets too

posted on 15 Mar 2015, 09:33

63. okuyok (Posts: 46; Member since: 06 Oct 2014)


I might even get tha 720p 16gb version, I'm not a gamer (just simple games that don't take a lot of processing power). I just text and browse the web and check my email so I'm thinking the cheapest variant will be fine for me and the 720p screen looks good enough.

posted on 09 Mar 2015, 05:50

17. jonartpop (Posts: 170; Member since: 25 Oct 2012)


I'm so getting the 5" model. Can't wait til it gets released in Indonesia.

posted on 09 Mar 2015, 06:33

22. NopeNein (Posts: 147; Member since: 04 Feb 2015)


Amen.

posted on 09 Mar 2015, 06:04 1

19. shahrooz (Posts: 717; Member since: 17 Sep 2013)


well done asus, I will get one for my dad's birthday.

posted on 09 Mar 2015, 06:10

21. sram145 (Posts: 127; Member since: 18 Dec 2014)


Proud of you :)

posted on 15 Mar 2015, 09:38

64. okuyok (Posts: 46; Member since: 06 Oct 2014)


Good kid.

posted on 09 Mar 2015, 06:42

23. KyleRiemen (Posts: 118; Member since: 29 Oct 2014)


Where is the camera model?

posted on 09 Mar 2015, 07:06

24. PryvateiDz (Posts: 133; Member since: 31 Jul 2011)


But what happened to the 64GB interal storage model that they presented and talked about at CES 2015?

posted on 11 Mar 2015, 09:38

54. okuyok (Posts: 46; Member since: 06 Oct 2014)


The 4GB model only comes with 64GB

posted on 09 Mar 2015, 08:01

27. bpcooper14 (Posts: 18; Member since: 14 May 2014)


United States release date? I might have to pick this up and pass my OPO on.

posted on 15 Mar 2015, 09:39

65. okuyok (Posts: 46; Member since: 06 Oct 2014)


April some time.

posted on 09 Mar 2015, 09:16 2

28. Cheezwiz (Posts: 430; Member since: 29 Dec 2014)


This and the OnePlus Two are going to kill if they can make it to the US in any significant numbers.

It would redefine the expectations of a midrange device.

posted on 09 Mar 2015, 09:51 1

30. Rager722 (Posts: 319; Member since: 30 Jan 2013)


Does anyone else think this looks like a G3, freaking Asian companies copy cats.

posted on 11 Mar 2015, 09:41

55. okuyok (Posts: 46; Member since: 06 Oct 2014)


It doesn't really look that similar. Google images and compare.

posted on 15 Mar 2015, 09:41

66. okuyok (Posts: 46; Member since: 06 Oct 2014)


Umm, LG copied the backbutton. They weren't the first to do it.

posted on 09 Mar 2015, 10:17

35. danceosmsiles (Posts: 18; Member since: 07 Feb 2015)


Asus just nailed it ....................One plus one chief said so ...hustlers are coming .......

posted on 09 Mar 2015, 11:28

36. Sondae (Posts: 278; Member since: 02 Jan 2013)


I want one of this specially the 32gb.

posted on 09 Mar 2015, 23:36 1

44. sparksco (Posts: 1; Member since: 11 Nov 2013)


The article does not mention if it will be sold in the U.S. Why have a CES annocment in Las Vegas U.S. then not get the phones here in march as said in CES.

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