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Apple's 2014 holiday ad shows how its devices bring the family together

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By Alan Friedman

Updated: Dec 14, 2014, 7:02 PM

Apple

Apple has created a 90-second ad for the holidays that shows how its products can be used to bring families together. Last year, Apple ran a spot for the holiday season that showed a boy staring at his iPhone during a family reunion. But while it appeared that the youth was being disrespectful, at the end of the ad it was revealed that the youngster was actually editing a movie to show to the family. That spot won a Creative Arts Emmy for "Outstanding Commercial."

This year's spot shows a young woman using an iPhone, an iPad and a Mac Book to create a duet featuring a recording that her grandmother made for her grandfather. The grandmother is seen listening to the recording on an Apple iPad mini 3. The tears flow, the goosebumps grow, and Apple has touched you again.

Check out Apple's 2014 holiday ad by clicking on the video below. And yeah, you might want to have some tissues ready.

source: Apple via AppleInsider

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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