Apple tugs at the heart strings for this holiday ad

Apple tugs at the heart strings for this holiday ad
What better to warm the heart on a cold winter day than to gather the family around the fire for the holidays? Apple has a knack for sharing what that may be like for some of us around Christmastime.

For the advertisement, we see the Harris family from a couple different perspectives and the culmination of activities caught on one kid’s iPhone in a presentation for the family. One notable demonstration was Apple’s AirPlay.

Of course, the build up to that final presentation is the perception of a teen-aged kid getting lost in his gadget, ignoring the family fun time (hence, "misunderstood").  What he is really doing is capturing the moments and preparing a highlight reel of the holiday's events with the family.

In the second video, we get to see the entire collage, shot completely on an Apple iPhone 5s. All in all, it captures the essence of what many families do around this time of year. From snow sledding to snow angels, spirit of family, fun and the festive season make for an ad that will melt your snowman.

via: Mashable



12. RebelwithoutaClue unregistered

Apart from the fact if it was all shot with a 5S, I doubt it was montaged on it

10. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Nope, not buying it. His phone wasn't even close to the angle needed for most of those shots in the scenes where they showed him using it. Even if he was capturing video of the precious moments shown, why would he ignore his family to mess with it in between shoots? He's still a self absorbed prick, and sought to make up for it with some really terrible angles and cinematography. That's what I take away from this commercial.

5. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

the google nexus 7 one on the boat was better in my opinion!

3. KFear

Posts: 170; Member since: Feb 06, 2012

Their time would have been better spent actually engaging with the family. Touching ad. It's nice to see advertising like this. Apple. "Why listen to our customer's when we can just tell them what they want?"

2. Sauce unregistered

Touching. I like this type of advertising this time of year. No pecking at the competition, just genuine advertising of a product.

1. alterecho

Posts: 1106; Member since: Feb 23, 2012

Samsung will make an advertisement, that will berate other products.

4. tech2

Posts: 3487; Member since: Oct 26, 2012

Hello0o0o00o0..........what about Nokia/Microsoft ?! Besides Samsung hasn't made one for ages now while Nokia/Microsoft has been berating all other OEMs on every social site

6. alterecho

Posts: 1106; Member since: Feb 23, 2012

This article isn't about them. Since you're on about them, let me point out that Nokia wasn't like this until they started mingling with Microsoft. Anyway, Samsung was the one that started it all. They live off other companies ideas, be it for insulting them for advertisements or copying them

7. Commentator

Posts: 3723; Member since: Aug 16, 2011

"This article isn't about them." Is this article about Samsung? Not that I have anything against bringing other companies into the mix, but if you mention Samsung, Nokia and MS should be fair-play as well.

9. alterecho

Posts: 1106; Member since: Feb 23, 2012

*Faceplam* You're right. I inadvertantly assume, in my mind, Samsung being mentioned whenever i read an Apple article. Especially an article having advertisement as its topic. My mistake.

8. tech2

Posts: 3487; Member since: Oct 26, 2012

How is this article about Samsung then ? BTW, Samsung didn't start it was Apple who started bashing long before anyone started. What goes around comes around. FYI, here is a link in which Nokia is bashing Android, long before it was acquired by Microsoft ! Get your facts right !

11. Commentator

Posts: 3723; Member since: Aug 16, 2011 As far as MS, heck they even mocked Android with an official software update, NoDo.

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