Apple slashing iPad sales estimates, expects iPad mini to overtake it in 2013
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Looking at overall iPad sales though, the adjustment is down. Obviously, Apple will also make less money off of the iPad mini as despite its big profit margin it is the cheaper device of the two iPads.
How important is that for Apple? Last quarter, the company sold 22.9 million iPads, with revenue from the iPad making up nearly 20% of the total company revenue. The iPad is thus the second most important device for Apple after the iPhone which brings the company 56% of its revenue.
Once again, we are seeing an example of Apple disrupting itself. Had it not introduced the iPad mini last year, iPad sales might have had a stronger chance to stick with consumers, but the iPad mini with its narrower bezel seems to have caught up extremely well. If all of that is true of course, let’s keep in mind that this is just a rumor for the time being.
source: DigiTimes
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13 Comments
3. tech2 posted on 07 Mar 2013, 08:28 6 0
so basically they cut down 27 million iPads and increased mini's expectations by only 15 million ! that sounds an overall decline
4. darkkjedii posted on 07 Mar 2013, 09:05 0 5
You're talking price vs expected shipments. Makes no sense.
6. tedkord posted on 07 Mar 2013, 09:43 5 0
No, he's talking straight numbers. Projections for the iPad were slashed by 27 million, while projections for the mini went up only 15 million.
This is doubly damning, since not only are the overall numbers down, but the mini has a much lower margin.
12. jas0976 posted on 07 Mar 2013, 12:09 0 0
thats 100% right.
its all numbers game (math)
5. InspectorGadget80 posted on 07 Mar 2013, 09:11 1 0
Same boring news every time when millions of people already bought the ipad
7. tmcr7 posted on 07 Mar 2013, 09:44 2 0
but I thought Steve Jobs said 10" is the ideal tablet size?
8. darac posted on 07 Mar 2013, 10:15 0 1
This is all about the form factor.
Mini really hits the sweet spot between usability and size..people will buy it over big iPad even if it costs the same.
So, Apple can push high end specs and and charge a premium for the mini, and achieve even greater profit margin.
Mark my words and watch
9. appleDOESNT.com posted on 07 Mar 2013, 10:30 0 0
i agree.. a ten inch tab is a tweener IMO, too big to be portable too small to be useful. Mini did get the size right if it weren't for that lol low rez screen that they burned everyone on it once again further proving what a anti consumer company apple is; launch it with the low rez crap screen that really does suck and looks terrible, just to refrsh it months later all for the highest price in it's class... well there i go again, even when apple does something right the over charge and screw you lol
10. funchumm1206 posted on 07 Mar 2013, 10:36 1 0
Tim said that ipad mini will not cannibalize ipad 4. what happened? LOL
11. tedkord posted on 07 Mar 2013, 11:03 1 0
Tim also said that he doesn't like lawsuits. So I'm not really sure what Tim says means all that much...
13. MrWilli5 posted on 07 Mar 2013, 14:32 0 0
its not the size of the tablet ppl are into its the damn price
