Looking at overall iPad sales though, the adjustment is down. Obviously, Apple will also make less money off of the iPad mini as despite its big profit margin it is the cheaper device of the two iPads.
How important is that for Apple? Last quarter, the company sold 22.9 million iPads, with revenue from the iPad making up nearly 20% of the total company revenue. The iPad is thus the second most important device for Apple after the iPhone which brings the company 56% of its revenue.
Once again, we are seeing an example of Apple disrupting itself. Had it not introduced the iPad mini last year, iPad sales might have had a stronger chance to stick with consumers, but the iPad mini with its narrower bezel seems to have caught up extremely well. If all of that is true of course, let’s keep in mind that this is just a rumor for the time being.