The winner of the contest will receive a $10,000 App Store gift card which can be spent only in the App Store, at iTunes or the iBook store in the country where the winner is located. So if you were dreaming of winning and using the prize to buy a variety of Apple iPhones and Apple iPads, forget it. What the winner will have is an incredible selection of apps, books, music and video on his or her Apple mobile device.
To show you how fast the App Store has been growing, during December Apple said that the store had reached 18 billion downloads. In the begining of last year, the App Store celebrated its 10 billionth download while in September 2008, just two months after the store had launched, Apple counted 100 million downloads. It certainly has been quite a ride.
source: Apple via Engadget