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Apple iPhone 5s continues to be the top selling smartphone in Japan

Posted: , by Alan F.

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Apple iPhone 5s continues to be the top selling smartphone in Japan
A survey done in Japan by BCN reveals that the Apple iPhone 5s is the top smartphone in the country. BCN, which measures sales of electronic gadgets in Japan, found that the iPhone 5s had 44.5% of the Japanese smartphone market in February. Combined with the 5.9% share belonging to the Apple iPhone 5c, nearly half of the smartphones sold in the country last month had the Apple logo on the back. That is up from the 44% share that Apple earned in December.

Japan was responsible for $13.5 billion, or 7.9% of Apple's revenues last year. Japan was also responsible for the largest operating margin that Apple was able to produce from any country at 50.7%. For the December 2013 quarter alone, Apple generated 8.6% of its revenue from Japan, which amounted to about $5 billion. 11.6% of its operating profit came from the country during Q4.

Besides Apple, Sony also did well in Japan during February. The highly regarded Sony Xperia Z1 f, which is a version of the Sony Xperia Z1 Compact made for NTT Docomo, captured 2.3% of the market, while the Sony Xperia Z1 accounted for an additional 2%.

Apple iPhone 5s continues to be the top selling smartphone in Japan

source: BCN (translated) via Forbes

53 Comments
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posted on 14 Mar 2014, 17:44 1

1. Lt.Green (Posts: 374; Member since: 13 Mar 2014)


How ironic.

posted on 14 Mar 2014, 17:48 1

2. MrOCD (unregistered)


How is it ironic?

posted on 14 Mar 2014, 19:02 4

13. Lt.Green (Posts: 374; Member since: 13 Mar 2014)


I just assumed that Sony will sell more since Japan is their home turf. I guess Japanese people don't support their own brands as much as I thought they would.

posted on 14 Mar 2014, 19:20 3

14. Martin_Cooper (Posts: 402; Member since: 30 Jul 2013)


I think Japanese people are like rest of people, they like trends, whats cool, etc, as you can see beside Apple they support sony etc. No samsung what so ever. I am surprised that apple is doing so much better than sony :S

posted on 14 Mar 2014, 20:06 4

18. promise7 (Posts: 412; Member since: 03 Jul 2013)


So by "support their own brands" Motorola should be the best selling in the US then right?

posted on 14 Mar 2014, 21:37 2

30. Lt.Green (Posts: 374; Member since: 13 Mar 2014)


My comment was clearly an assumption proven wrong.

posted on 14 Mar 2014, 22:33

31. PapaSmurf (limited) (Posts: 8300; Member since: 14 May 2012)


It's the best in the low end segment next to Nokia thanks to the Moto G.

posted on 15 Mar 2014, 01:51

36. hurrycanger (Posts: 1113; Member since: 01 Dec 2013)


Apple?

posted on 15 Mar 2014, 01:22 2

33. Finalflash (Posts: 1749; Member since: 23 Jul 2013)


They had the local Sony phones since forever so that is why they aren't selling in boat loads because they already saturated their market over time. The iPhone just got announced on several major carriers so it has a fairly new run. Once it saturates a bit it should taper off as well for a while.

posted on 14 Mar 2014, 18:46

11. KingaSpades (Posts: 45; Member since: 04 Nov 2013)


Said the hater. Hate on hater. See how much it earns you. Make sure you let everyone know when you reach $1 million.

posted on 14 Mar 2014, 17:55 3

3. Kishin (Posts: 607; Member since: 30 May 2013)


Smartphones dominator..

posted on 14 Mar 2014, 18:06 2

4. apple4never (Posts: 947; Member since: 08 May 2013)


im gonna have to stop being anti apple pretty soon, might as well start now.

Well of course they are gonna be the #1 phone in japan, They are epic......

posted on 14 Mar 2014, 18:22 5

5. darkkjedii (Posts: 11271; Member since: 05 Feb 2011)


Can't go wrong with an iPhone 5S. One of the best devices, and it's jedii approved. The jedii approval is what makes it top notch.

posted on 14 Mar 2014, 18:39 10

7. sprockkets (Posts: 1161; Member since: 16 Jan 2012)


You and that wp fanboi are getting to be more annoying than mxy now...

posted on 14 Mar 2014, 18:42

9. apple4never (Posts: 947; Member since: 08 May 2013)


lol keep annoying him darkk

posted on 14 Mar 2014, 20:15 2

20. darkkjedii (Posts: 11271; Member since: 05 Feb 2011)


A4n, I was just having fun bro, and he gets all sensitive lol. Who cares!!!

posted on 14 Mar 2014, 20:21

21. apple4never (Posts: 947; Member since: 08 May 2013)


dude i may change to a4e soon enough

posted on 14 Mar 2014, 21:05

25. darkkjedii (Posts: 11271; Member since: 05 Feb 2011)


Lol why is that yo?

posted on 15 Mar 2014, 09:14 1

38. Apple4Ever (banned) (Posts: 14; Member since: 14 Mar 2014)


well i have a mac because i need the software for it and its a pain in the a$$ rooting and stuff to my android, and i figured that a jailbroken 5 or 5s is adequate, plus i miss the days when i would sit with my iphone 4 with my friends and tweak our iphones and show off lol so, i might as well switch till i get a PC

posted on 15 Mar 2014, 10:08

40. darkkjedii (Posts: 11271; Member since: 05 Feb 2011)


Bro why not just have both? I honestly couldn't part with the iOS ecosystem, but I also love android. In the end I had to go with both. I actually do pretty well with using both OS's day to day lol. Cases and car chargers were another story though.

posted on 15 Mar 2014, 11:23

42. Apple4Ever (banned) (Posts: 14; Member since: 14 Mar 2014)


yea im keeping my xperia sp and Z1 but im also going to get a 5 or 5s ill keep the droids for fun and day to day usage but ill use the iphones for my hacking needs and desires lmao, i love android but the limited options on mac are whats bothering me im lucky for sony bridge though, its a life saver

posted on 15 Mar 2014, 14:27

44. darkkjedii (Posts: 11271; Member since: 05 Feb 2011)


Craigslist has good 5&5s deals

posted on 15 Mar 2014, 16:20

48. Apple4Ever (banned) (Posts: 14; Member since: 14 Mar 2014)


yea i got a 5s 32gb for 550 gonna pick it up tomorrow

posted on 14 Mar 2014, 20:14 1

19. darkkjedii (Posts: 11271; Member since: 05 Feb 2011)


So f'n what?!! When u see my screen name skip past it, I'm not here to please you dude. The jedster rocks.

posted on 14 Mar 2014, 20:40 1

22. sprockkets (Posts: 1161; Member since: 16 Jan 2012)


See, there you go again. How you like it if I did dickwaving in your face?

You think you rock? You do sometimes. Other times you are a douchebag.

posted on 14 Mar 2014, 21:04 1

24. darkkjedii (Posts: 11271; Member since: 05 Feb 2011)


Wow dude u take phonearena comments section far too serious. I get insulted daily, racist remarks thrown at constantly, PAPINYC insults my wife every chance he/it gets, and I don't even bother responding and u let this get to u? Geewiz dude...reallyyyyyyyyyy. I am a hunk, I do rock, I'm gorgeous, highly self confident, and I won't be changing or logging out anytime soon. Get over it dude. The jedster approves this message.

posted on 14 Mar 2014, 22:41 1

32. sprockkets (Posts: 1161; Member since: 16 Jan 2012)


spare me the passive aggressive BS

posted on 15 Mar 2014, 01:50 1

35. darkkjedii (Posts: 11271; Member since: 05 Feb 2011)


Spare me the PMS

posted on 15 Mar 2014, 11:24

43. Apple4Ever (banned) (Posts: 14; Member since: 14 Mar 2014)


did u just invent the word d¡ckwaving?

posted on 15 Mar 2014, 14:28

45. darkkjedii (Posts: 11271; Member since: 05 Feb 2011)


Didn't realize that's what he thought I was doing lol.

posted on 15 Mar 2014, 18:03

51. Apple4Ever (banned) (Posts: 14; Member since: 14 Mar 2014)


lol thats f'ed

posted on 15 Mar 2014, 17:56

49. roscuthiii (Posts: 1801; Member since: 18 Jul 2010)


I have nothing to add to this little exchange... I just wanted to say "dickwaving" and see if it was picked up by PA's naughty filter. I tried using the first part of this compound word a few days ago as a given name, properly capitalized grammar and all, and the word filter gave me a spanking by making me change it.

Hmm... seems now it gives you the option to post anyhow, but reminds you of the forum rules. Change approved!

posted on 14 Mar 2014, 18:33

6. patryckdynamite (Posts: 1; Member since: 14 Mar 2014)


What isn't mentioned here is that many of the major Android manufacturers are barely even represented on the three carriers and the models that are from Samsung, HTC, Motorola, or LG are either niche or old. Of course Apple is going to have a strong sales presence in a market of limited options but I think this report would hold more water if we knew how many people were purchasing these other brands from outside of Japan.

posted on 14 Mar 2014, 18:39 4

8. grahaman27 (Posts: 347; Member since: 05 Apr 2013)


Small people small hands small phones

posted on 14 Mar 2014, 18:42 3

10. apple4never (Posts: 947; Member since: 08 May 2013)


small other things ;)

posted on 14 Mar 2014, 18:48

12. KingaSpades (Posts: 45; Member since: 04 Nov 2013)


But why is your brain small?

posted on 14 Mar 2014, 19:36

16. apple4never (Posts: 947; Member since: 08 May 2013)


buddy, you cant tell small from big, it explains a lot dont worry, we understand

posted on 14 Mar 2014, 19:23 6

15. Martin_Cooper (Posts: 402; Member since: 30 Jul 2013)


So why is apple still dominating USA where obesity is so high? (big people, big hands)

posted on 14 Mar 2014, 20:03

17. hassoups (Posts: 339; Member since: 06 Jun 2013)


Lol +1

posted on 14 Mar 2014, 21:03 2

23. Miracles (Posts: 496; Member since: 31 Aug 2013)


Answer...Samsung phablets

posted on 14 Mar 2014, 21:06

26. darkkjedii (Posts: 11271; Member since: 05 Feb 2011)


Lol good one

posted on 15 Mar 2014, 01:50

34. hurrycanger (Posts: 1113; Member since: 01 Dec 2013)


obesity ==> the fat already fills up some space on the palm, which makes it harder to hold bigger phones.
Big people = big hands.
Fat people = fat hands.
Fat people =/= big hands.
Haha.

posted on 15 Mar 2014, 16:07 1

47. willard12 (Posts: 785; Member since: 04 Jul 2012)


Carrier subsidies in the US are higher than the obesity rate.

posted on 14 Mar 2014, 21:24

28. darkkjedii (Posts: 11271; Member since: 05 Feb 2011)


I'm mos def not from Japan then ;)

posted on 15 Mar 2014, 17:59

50. roscuthiii (Posts: 1801; Member since: 18 Jul 2010)


You're Mos Def?! Autograph please???

posted on 14 Mar 2014, 21:19

27. StraightEdgeNexus (Posts: 3222; Member since: 14 Feb 2014)


I thought japanese are sane minded and smart.

posted on 14 Mar 2014, 21:28

29. StraightEdgeNexus (Posts: 3222; Member since: 14 Feb 2014)


Yea maybe lol

posted on 15 Mar 2014, 02:27

37. techperson211 (Posts: 618; Member since: 27 Feb 2014)


Not surprising . But sony is already keeping up in a fast pace. So for now let it be apple.

posted on 15 Mar 2014, 10:00

39. h3nryvn (Posts: 25; Member since: 29 Oct 2013)


The funny things are where samsung phone? At least there is galaxy note 3....

posted on 15 Mar 2014, 10:59

41. ryq24 (Posts: 494; Member since: 17 Oct 2011)


What happen to Sharp? They used to be number 1! The market really changed very fast!

posted on 15 Mar 2014, 15:13

46. LATOKYO (Posts: 8; Member since: 05 Dec 2013)


This actually is a little ironic.

Japanese cell phones use to lead the market IN Japan before the iphone 3g was introduced. After the inception of the iphone 3g, the market changed and many Japanese started to transition to iphones, as a break to something "new," even though many of the Japanese cell phones were as advanced or more advanced than the iphone.

Living in Japan (Tokyo); in the subway, you will either see people using iphones or sony xperias, you still have good number of people using the ominous flip phones and tv phones.

I find this somewhat ironic because the Japanese cell phone market is actually VERY internalized, meaning, if you're a foreigner and do not have a Visa you can not use a cell phone. You can buy a Data SIM (Internet only) card, but you can't simply go into a store and buy a prepaid SIM card unless you have residency in Japan (Visa) or let a friend do it for you. Yet here we have an AMERICAN company ruling over the Japanese cell phone market, which I find very interesting because almost any popular technological device or vehicle in America are Japanese, EXCEPT their cell phones.

I always wondered what would have happened if Japan pitched their phones in markets outside of Japan. Another interesting note is that the Japanese hold the definition of a "cell phone culture" to the highest degree; that's why Facebook is actually NOT part of the top 5 websites visited in Japan. In Japan, people truly rely on their phones to connect, so it would be natural for them to rule the mobile market in their own country, ironically, it's an American cell phone brand that is leading that market.

posted on 15 Mar 2014, 18:05

52. roscuthiii (Posts: 1801; Member since: 18 Jul 2010)


This may help help a little:
http://www.phonearena.com/news/The-crazy-story-of-how-one-man-pitched-an-iPhone-to...-Steve-Jobs-and-how-he-got-exclusive-rights-to-it_id53847

"I always wondered what would have happened if Japan pitched their phones in markets outside of Japan." They did, and we got the iPhone. Masa Son is a beast.

posted on 15 Mar 2014, 23:08

53. LATOKYO (Posts: 8; Member since: 05 Dec 2013)


All true and fair. But at the end of the day, behind every Apple box, it says, "Designed by Apple in California." (Jonathan Ive and co / Assembled in China) Not, "Designed by Masayoshi Son." Also, the article you posted focuses on Son's business strategy more so than actual Japanese mobile products being sold IN America.

My argument was based off Japanese products designed in Japan and then sold in America, not Japanese thinkers coming to America to relink American products to Japan.

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