The Kantar report focuses on the state of the mobile market in the United States, the UK and Europe as a whole in the third quarter of 2012.
So what are the numbers? Android leads in the United States, but with less. Its commanding 66.4% share has shrunken down to 57.5%, cannibalized by the growth of the iPhone which now has a 35.7% share. Interestingly, RIM has now become less popular than Windows Phone, but both have a very marginal sub-3% representation in the States.
Jumping outside the States, Android is confidently the market leader growing share. In Great Britain, Android controls 58.2% of the market, followed by the iPhone with 28%.
In Europe, Android jumped to an even more impressive 67.1% while the iPhone is a distant second with 16.5%.
Interestingly, Kantar thinks that for the week or so of availability, the iPhone 5 has swung the stakes in favor of Apple:
“We can see that in markets with a large number of existing Apple customers, sales have already seen a significant boost. We expect this momentum to be fully realized in the next set of results,“ Kantar analyst Dominic Sunnebo said.