Android dominates smartphones in Q3 2012, Samsung widens its sales lead
The analytics company concludes that while overall phone sales dropped slightly, smartphone sales are growing rapidly rising by 46.9% in Q3 2012.
Samsung cemented its position as the most prolific phone manufacturer selling nearly 98 million devices in the quarter.
But the biggest news seems the rise of Android. Google’s operating system powered 72.4% of the smartphones sold in the third trimester of the year. Apple was a very distant second with 13.9%, but it’s clear that except for the United States, Android is outgrowing iOS by a huge margin.
Nokia on the other hand is the biggest loser. We have earlier heard estimates that the company have catastrophically collapsed to become the 10th biggest phone maker, but Gartner’s numbers put it slightly higher, at number 7. Still, the company has not released smartphone sales figures so we cannot see what is the exact difference in its calculations. The new Lumias should help Nokia at least stop that slide, but no earlier than 2013 Gartner expects to see actual improvement.
Expectations for the Holiday quarter are for Apple to traditionally register one of its strongest periods, but Android as well will continue its strong growth. And interestingly, Samsung's bada platform continued outselling Windows Phone and Symbian.
Gartner Q3 2012 estimates Fullscreen
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Gartner Q3 2012 estimates
4. Mxyzptlk (Posts: 2447; Member since: 21 Apr 2012)
I'm not really thoroughly convinced that these are accurate results. Results can be and are often skewed. It's not hard to dominate when you can have Android on so many devices including the cheap ones.
8. MeoCao (unregistered)
Sure, but we should remember top Android phones are now way better than last year while iPhone remains essentially the same.
Andoid ruled even when there were issues like lag or weak ecosystem, so is there any doubt that it will increase the lead after huge improvement while competition stays the same?
9. someones4 (Posts: 607; Member since: 16 Sep 2012)
Is that because Apple wasn't on top?
Don't cry, the truth hurts after all
12. Commentator (Posts: 1874; Member since: 16 Aug 2011)
Why are iPhone fans always so insecure that they have to justify their lack of market adoption with the age old "Android is cheaper" statement. So what? Nobody's denying this. You're not really pointing out anything new. Can't you just live with the fact that the iPhone is and always will be more expensive than the average Android device, and quit whining about it when the stats will inevitably show that what is cheaper will sell more? This is getting really old.
18. tedkord (Posts: 3413; Member since: 17 Jun 2009)
Its old and mostly irrelevant. The Galaxy S3 sold over 30 million units in its first months. The Note sold well. These are not cheap phones. The RAZR Maxx sold millions. Also, not cheap.
Android is wining because it offers choices and freedom along with power and flexibility. That combination will always win over a one size fits all philosophy.
29. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
What about the cheap 3GS and the iP4™
32. Commentator (Posts: 1874; Member since: 16 Aug 2011)
Those are cheap, but nonetheless Apple consistently ranks as having the most expensive phones on average.
13. tedkord (Posts: 3413; Member since: 17 Jun 2009)
I know. The only numbers you ever believe are numbers that come from Apple.
28. Jonathan41 (Posts: 525; Member since: 22 Mar 2012)
Why do you even come on Phone Arena? All you do is hate on every article thats not praising your beloved iPhone. Phone Arena is a site for phone enthusiast. Your not a smartphone enthusiast at all. Your an iPhone enthusiast. Go visit an iPhone site or if you must stay on PA just chill with the hate.
31. jacko1977 (Posts: 335; Member since: 11 Feb 2012)
just like apple pulls numbers out of the air to make themselves look better
36. Aeires (unregistered)
So tell me, how do you pronounce your name backwards?
40. Reluctant_Human (Posts: 670; Member since: 28 Jun 2012)
Mxy.. that is the most Foxx News answer I've ever heard in a forum.
42. rusticguy (Posts: 2701; Member since: 11 Aug 2012)
Don't lose heart ... these figures will be skewed more and more against AAPLE as people start waking up to realities :)
2. Commentator (Posts: 1874; Member since: 16 Aug 2011)
It would be nice to see the breakdown of each company by smartphones vs featurephones instead of total mobile device sales, but these charts never do. Oh well. I'm wondering what percentage of Nokia's 82,300,600 are Windows devices.
3. AppleConspiracy (Posts: 626; Member since: 18 Oct 2011)
You can conclude that right from the first chart, since Nokia is almost a synonym for WP devices in terms of sale. So definitely below 1.5 percent!
7. Commentator (Posts: 1874; Member since: 16 Aug 2011)
Well, Nokia would like to believe it's a synonym for WP at any rate, but their WP sales history has been downright atrocious given the amount of attention they've gotten for their Lumia series. HTC and Samsung have been hot on their tail despite treating WP7 as a forgotten son compared to Android. WP8 should change this though.
26. AppleConspiracy (Posts: 626; Member since: 18 Oct 2011)
If I recall correctly, reports in WP devices sales earlier this year told that Lumias make for practically all of the WP distribution system.
30. Commentator (Posts: 1874; Member since: 16 Aug 2011)
Reports varied anywhere between 30% and 60% of the total WP market, although 50% seems familiar for some reason (I think it may have been Nokia 50%, HTC 30%, Samsung 20%, but don't quote me).
38. snowgator (Posts: 3015; Member since: 19 Jan 2011)
Symbian is still selling as well, so Nokia has a little from them.
I am a Windows Phone fan, but also a realist. Nokia needs huge sales jumps now that WP 8 is at least in the ball park of features with Android and iOS. It doesn't need to be Samsung Android numbers, just closer to 10% in Q4 of this year and Q1 of next year. That is a huge task and would be nothing short of amazing if they got there.
I can take a little comfort from the fact that outside of Android, only WP grew in sales % from last year. The fact that it is less then 3% world wide sales (about 5% in US, I think) is still painful.
Android's continued improvement in sales goes right along with their improvement in performance. ICS/Jellybean is so much better then Gingerbread, which in itself was a huge improvement. Sometimes you have to take a step back and just give respect. Amazing results.
41. Commentator (Posts: 1874; Member since: 16 Aug 2011)
Yeah, 10% by the end of Q4 would be pretty amazing, but I don't think Nokia, HTC, and Samsung could even produce that number of WP smartphones even if there was that much demand for them. An increase to 5% would be fantastic. I could imagine WP possibly being at 10% by Q4 2013 perhaps, but they have a very tough hill to climb, and Microsoft is pretty much the only company in the world right now equipped to make it (what with their billions of dollars and all.)
5. tiara6918 (Posts: 1107; Member since: 26 Apr 2012)
Samsung keeps on going up while apple keeps on falling down
6. Commentator (Posts: 1874; Member since: 16 Aug 2011)
Does it matter? Apple's goal has never been market-share dominance. The iPhone 5 continues to sell out, that should be good enough for them. The iOS-Android market is looking more like the Mac-PC market with every passing quarter.
11. tedkord (Posts: 3413; Member since: 17 Jun 2009)
I seem to recall someone predicting exactly that would happen about 2 years ago. Now who was it...?
15. Commentator (Posts: 1874; Member since: 16 Aug 2011)
Probably any industry analyst you'll ever talk to, any informed observer, and any Android fanboy who wanted to see it happen whether it was feasible or not. Is that the person you're thinking of?
16. MeoCao (unregistered)
Apple are happy to return to its old role? I don't think so. We know that rulers rather die than relinquish power, just ask people like Gaddaffi.
This explain while Apple try to use any means to stop its rivals.
17. Commentator (Posts: 1874; Member since: 16 Aug 2011)
Are you seriously comparing Apple to Gaddaffi (who by the way is dead so I can't ask him without the help of an Ouija board)? Give me a break. Apple's mission is quality over quantity.
Honestly, people who compare companies who are a little litigation-happy to dictators who rule through oppression, fear and murder really need to put things in perspective.
19. tedkord (Posts: 3413; Member since: 17 Jun 2009)
I agreed with everything you said except for, "a little litigation happy..." You lost me on that one adjective.
21. Commentator (Posts: 1874; Member since: 16 Aug 2011)
Okay you got me there. "Extremely" litigation happy if you will. I still think my point remains sound.
20. MeoCao (unregistered)
LOL, what I mean is once you have reached the top you will nerver want to go down and Gaddaffi is a good example.
22. Commentator (Posts: 1874; Member since: 16 Aug 2011)
He may exemplify somebody reluctant to relinquish power, yes, but again I hardly think that comparison is called for on a tech-news comment board. If for example I stated "everyone who singles out successful companies like Apple as a scapegoat and rallies people to defame them really wants self-affirmation through his own perceived superiority. Just ask Hitler" it would be extremely uncalled for, whether it be true or not.
34. MeoCao (unregistered)
I have explained what I meant, try to dig into opponent's weakness don't you?
Well Gaddaffi name crossed my mind and I don't spend my whole day on PA to be politically correct.
There are some common things between Apple's and Gaddaffi like both created and maintain(ed) a closed ecosystem.
But obviously they have a lot of differences too like:
- Apple is a company, Gaddaffi was not
- Apple had Steve Jobs as CEO, Gaddaffi did not
- Apple hold patent for rectangle of rounded corner, Gaddaffi did not
- Apple sued SS, Gaddaffi did not
you name it LOL
33. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
What a joke, what quality, cheap shatering glass and aluminum were used on phones waybefor Apple. Yea 3GS was made of plastic, talking of quality is carbon Fibre and ceramic, not industrial standard™®©
35. Commentator (Posts: 1874; Member since: 16 Aug 2011)
Easy there, you're goin' a mile a minute (which isn't really that fast, now that I think about it.) I should've specified quality of aesthetics. Glass and metal feel and look better than sturdier polycarbonate (as for ceramic and carbon fiber, I'm not sure these have been incorporated into phone designs yet.) Quality only has to be related to fragility in the strictest of utilitarian senses. Fine china plates are much more fragile than Tupperware, but that doesn't mean they are of lower quality.
23. darac (Posts: 2156; Member since: 17 Oct 2011)
And soon, this will reflect on the ecosystem - Google play will definitely t.ake over the app store as the no. 1 choice for app development
24. Commentator (Posts: 1874; Member since: 16 Aug 2011)
Hopefully (for my own sake, as an Android user) sooner than later, but developers take much more than market-share into account. Consumer-willingness to pay for apps within each OS, and the cost of optimizing apps for several resolutions and processors and (not to open old wounds of fragmentation, but) different iterations of Android also weigh extremely heavily. There's still a long way to go but I agree that this will happen eventually.
39. snowgator (Posts: 3015; Member since: 19 Jan 2011)
Not sure I agree there. By the time you throw the iPad and now the iPad mini in the mix (by all accounts, a huge success so far) Apple will have the lead in development for a while. Not only that, but I believe the whole Apple ecosystem is built around Apps, giving developers a selling point. I know there are very few developers who hit it big on any app market, but the appeal is there with Apple. It is why Microsoft is basically copying them with cross platform support in Windows 8 devices, including the XBOX and WP.
Until sales fall and the App Store starts to see a serious decline I do not see Google Play overtaking them. I still believe Apple has peaked, but I see no reason that they decline over the next couple years.
25. vishalvenky (Posts: 40; Member since: 12 Feb 2012)
wow!! did Nokia and Samsung interchange their market shares from q11 to q12? hope 2013 starts as a good year for u Nokia.. wish u good luck..
27. speckledapple (Posts: 873; Member since: 29 Sep 2011)
Its official that Android has now passed the infamous 70% mark and with the exception of Windows in the PC world, is more than elite in the OS world. Android is king and there is little anyone can say to that.