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Amazon to sell 6 million Kindle Fires by year-end

Posted: , by Victor H.

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Amazon to sell 6 million Kindle Fires by year-end
The Amazon Kindle Fire lowered the 7-inch tablet threshold to a very affordable $199 and it’s a huge success. While we don’t have any exact figures just yet, a Goldman Sachs report shared some estimates and they are through the roof - 6 million Kindle Fires could be sold just by the end of the year.

Add to that expectations that Amazon would sell 8 million of the rest of its e-readers and you arrive at the impressive 14 million sold units for the last quarter of the year.

Additionally, Goldman estimates that Amazon will sell somewhere between 15.5 million and 20.5 million for a full year of the Fire’s availability.

"While the Kindle Fire certainly doesn't have the breadth of functionality of theiPad (no camera or microphone, shorter battery life and less memory), it does a few things very well, which just happen to be the few actions that users utilize the tablet form factor most often for, in our view," the Goldman Sachs report said.

This would allow the Fire to capture 14% of the global tablet market, which would still be dominated by Apple with around 66%. But Amazon's tablet could be eating into Apple's and Android's sales. The closest runner up to the two is projected to be Samsung with a share of some 8%.

source: Bizjournals

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posted on 14 Dec 2011, 10:33 6

1. LewsTherin006 (Posts: 140; Member since: 18 Nov 2011)


The Amazon Kindle Seems to be....

*takes off sunglass*

on Fire.....

YEAHHHHHHHH!!!!!!!!

posted on 14 Dec 2011, 11:40 3

2. samda (Posts: 52; Member since: 28 Nov 2011)


How can android tablet eat into android share?

posted on 14 Dec 2011, 11:55 1

3. Dmann (Posts: 165; Member since: 17 Oct 2011)


The sales of Fire wouldn´t only add to the Android tablets market share.

People that already have those really cheap Android tablets might change to the Fire, which would not alter the Android tablets market share.

posted on 14 Dec 2011, 16:07

4. nb2six (Posts: 298; Member since: 27 Apr 2011)


The "Android Share" I believe Victor is referring to, is the one that is owned by the Transformer Primes and Galaxy tabs with the 10" screens running honeycomb and in the future ICS..

posted on 18 Dec 2011, 07:21

5. kindle_authority (Posts: 1; Member since: 18 Dec 2011)


My husband and I love our new Kindle Fire. It's lightweight, easy to use and has a great interface. The first thing I recommend anyone with a new Kindle do is install the nook app. We got our instructions from kindlemad website. It basically unlocks all the Android marketplace apps and unlocks the device. I am one very happy Kindle owner!

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