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Amazon Kindle Fire owns the U.S. Android tablet market with a 37% share

Posted: , by Alan F.

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Amazon Kindle Fire owns the U.S. Android tablet market with a 37% share
The Amazon Kindle Fire tablets are kicking sand in the face of the 96 pound weakling Android tablets in the U.S., according to data released by Localytics. The latter took a look at 500 million unique devices in the course of its business analyzing mobile app data for developers, and found that the U.S. has the lion's share of Android tablet sales globally with a healthy 59% of sales. And the tablet that rules the Android tablet market in the states is the Amazon Kindle Fire, with 37% of the U.S. market. Localytics recommends that Android developers make sure that their tablet based apps are made available for Amazon's App Store. Since the Google Play Store is not available on the Kindle Fire, Android developers could be leaving out a big chunk of potential buyers by not having their apps available for Amazon tablet owners.

"In the meantime, any Android developer with a focus on tablets should be distributing their apps in the Amazon App Store. The degree to which Amazon has dominated their most serious geographical market should speak to the future potential, and since Google Play is unavailable on the Kindle Fire family, adding Amazon’s App Store as a distribution channel is important."-Localytics

In the U.S., among other Android slates, the Barnes and Noble Nook took second place with a 10% market share while Samsung Galaxy slates were third with 9% of the market. The Google Nexus 7 was fourth with an 8% market share. Further growth of Amazon's tablet line will seemingly have to come from the release of the low priced tablets to other countries. China would seem to be a great market and with the recent launch of Amazon's app store in the country, we could see the Kindle Fire follow suit.

source: Localytics, TheNextWeb via GSMArena

The Amazon Kindle Fire leads the way in the U.S. among Android tablets

The Amazon Kindle Fire leads the way in the U.S. among Android tablets


9 Comments
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posted on 28 Jan 2013, 14:42 1

1. networkdood (Posts: 6326; Member since: 31 Mar 2010)


Yeah, for those who get the Kindle, mod it and you can get the Play store to work.

posted on 28 Jan 2013, 21:44

7. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


U go Amazon!
U shall kick butt,and I'm saying this in a British accent

posted on 29 Jan 2013, 04:46

9. rf1975 (Posts: 249; Member since: 01 Aug 2011)


If this true, then why google & LG saying they can not meet the dimand for Nexus devices. So it is a shame that LG can not not produce few hundred devices per month to meet nexus demand...LOL.

posted on 28 Jan 2013, 16:05

2. papss (unregistered)


Since it owns the market it must be the best right?

posted on 28 Jan 2013, 17:14

3. blingblingthing (Posts: 459; Member since: 23 Oct 2012)


Congrats to the Amazon CEO and Amazon. I watched their presentation and they seem just like Google.

Their philosophy pretty much is that they only make money if you use their services and not just when you buy their products.

posted on 28 Jan 2013, 17:39 1

4. wendygarett (unregistered)


I don't understand some people claims that nexus 7 will cannibalize and beat kindle, which is not true at all... Consider the Amazon has most satisfied customers among the android maker...

posted on 28 Jan 2013, 18:02

5. thelegend6657 (unregistered)


Why so little market share for the nexus 7 ? I think its the best . Stupid consumers everywhere

posted on 28 Jan 2013, 18:43

6. MC1123 (Posts: 1249; Member since: 12 Nov 2012)


i think amamzon should make an android base OS not just costumize one.. just like aliyun OS, that would be nice, and they also could name their OS versions!

posted on 28 Jan 2013, 23:42 1

8. 9thWonderful (Posts: 232; Member since: 24 Jan 2013)


That's interesting...considering most android fans will say that the Nexus 7/10 is the best tablet or a variation of a Samsung tablet. Seems like the Kindle is carrying the torch & by quite an amazing lead.

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