Samsung misses the mark with two new anti-Apple ads promoting the Galaxy Note 9

It’s getting harder and harder to keep up with Samsung’s increasingly vicious attack ads on Apple, as the world’s largest smartphone vendor waited a measly 24 hours or so to pit the brand-new Galaxy Note 9 against the slowly aging iPhone X in the latest additions to the viral “Ingenius” marketing saga.

The two new 30-second clips uploaded to the company’s official US YouTube account are aptly titled “Power” and “Pen”, highlighting, you guessed it, the stylus and (vague) power advantages of the Note 9 over its current top rival.

Once again, the actor playing a Genius Bar employee struggling to find excuses for missing iPhone X features steals the show, even if the commercials themselves mostly fall flat. For one thing, it’s never explained exactly what it means for a phone to be “really powerful, man.”

You could obviously reach that conclusion if you consider the Galaxy Note 9 packs up to a whopping 8GB RAM, compared to only 3 gigs of the good stuff inside the iPhone X. The Exynos 9810 and Snapdragon 845 processors are also crazy fast... in theory, but at least for the time being, synthetic benchmarks give the iPhone X the edge in theoretical power.


It’s also completely unfair to equate 2D and 3D facial recognition methods, while the S Pen is a clear and important Galaxy Note 9 strength... and that’s precisely the problem with the other new Samsung ad.
What’s the target audience there? Who doesn’t know iPhones lack stylus support? Why not push some of the new S Pen’s innovative functions instead? Maybe show it in action, elaborate a little on what makes it so special. Let’s just go back to that brilliant “double dongle” zinger and keep our fingers crossed Samsung regains its sense of humor.

Related phones

Galaxy Note 9
  • Display 6.4" 1440 x 2960 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 128 GB + microSDXC
  • Battery 4000 mAh(29h 3G talk time)
iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)



1. Jrod99

Posts: 778; Member since: Jan 15, 2016

Ha ha. This should get some comments. Popcorn is ready.

14. Supah

Posts: 692; Member since: Mar 08, 2017

These triggered iFanboy writers are too funny lol Here are a few more You think those are bad? You haven't seen anything, yet.... Just go check out Alan F's fine journalism work.

25. AxelFoley unregistered

Ray S. has the best critiques. My favorite was his criticism of the Galaxy S6 because the weather widget was set to update the weather every 4 hours by default. Nevermind the fact that you could change the frequency. Nevermind his favorite phone didn't have a weather widget. Darnit, Samsung should know when I want my weather updated and we shouldn't have tobtake the 32 seconds to change it.

27. Supah

Posts: 692; Member since: Mar 08, 2017

56. ahmadkun

Posts: 660; Member since: May 02, 2016

I don't know why you keep forgetting this .. what said before the iphone x .. -Bezel-less is not a thing, and here's why it shouldn't be

2. handsomparis

Posts: 127; Member since: Jun 11, 2015

Lol good ads

3. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Why do you not like Samsung latest ads? You criticized the others too. It seems your problem with the ads is, it speaks truth about the iPhone vs Galaxy options like the S and Note. I mean be straight, what features of the X can you actually brag about that no other phone had before it? And yes the Note 9 doesn't have anything to brag about either. But some of its features, only appeared on phones in the past couple years. while the X newest features, appeared on phones more than 5 years ago. The commercials are just as stupid as Apple's Mac vs PC ones. But what does make these better, is unlike those Apple ads; these commercials aren't exaggerating facts. Samsung's S-Pen can actually be used on Any device using WACOM tech. Apple's pencil only supported to work on iPad. Also, yes; why would you want to FaceTime 32 people? Wouldn't a bigger battery, or more storage, or a headphone jack be more useful? What mark do they miss? Because they are unbias? Unlike typical Apple-centric websites.

8. chromoid

Posts: 37; Member since: Oct 03, 2013

No they don't speak the truth and they're argent's are valid. Like the most powerful, when. Apple CPU wins in some tests. Or that annoying internet speed one. The SO might have a faster antenna but both phones have the service maximum is the us because no carrier gives you a speed near the max of the iPhone antennas speed. And also who cares about the internet speed to be more than 100 in a phone, unless you're tethering to a PC or a network and o doubt you can get the speed due the phone it self

36. ChicagoBorn

Posts: 102; Member since: Jan 24, 2018

He said name some features that Apple can brag about. iMessage, seamless connection between two people without having to download a app. I can actually send a video from my phone to most 91 percent of the people I know who have iPhones without it being degraded or telling me I can’t text longer than a 60 second video that looks someone tried to send it through teleportation and it got messed up on the way. Continuity between my Mac, iPad, my iPhone. Start a webpage on a computer and if you have to run boom pick up your phone and it’s saved right there ready for you to start it off. Also say I save a password to log in with Face ID on my phone and then I go to that same site on my computer it’s already saved over the cloud and ready to go. Also we have the more reliable AppStore. Way less malware and also apps are optimized way better for all the iOS devices. Yeah we might not have as many features! I agree with you guys but the things it does do it does it way better than anything else. iOS gets updated all at once, android you get 2 if you’re lucky and 9 months parts each besides security updates. I’ll take seemless simplicity over crowded fuctionalitu any days for a cell phone. Don’t get me wrong I don’t blame the people who get a lot of business stuff on a phone done and need more and that’s why they get android/note 9. But at the end of the day their both great devices because they both do things really well. But you guys need to stop with this turf war stuff...

45. Vokilam

Posts: 1367; Member since: Mar 15, 2018

Having a flat screen is something you can’t get from note/galaxy anymore. Forcetouch is godsend - and will not use another phone without it. FaceTime Face ID is nice because it works faster tha fp sensors for me (regardless how dirty I get) and it works for anything on the device - apps and passwords. And my biggest grime - I had Samsung’s flagships for the past three phones - they all slow down so bad after 5-7 months of regular use. I have to wipe the damn things and start fresh - huge nuesance. Earlier devices like my note4 slowed down just because the storage was nearly full. Took forever to load all photos on screen. Yes I miss the s-pen terribly. But the usability with touch wiz/experience is worse than iOS. So, Samsung may pick feature it excels - but obviously they don’t show iPhones pros. So these commercials are misleadingly cringy.

75. Sealblaighter

Posts: 430; Member since: Jan 26, 2014

Dear Vokilam, my S8 hasn't slow down after 6 months.

59. rebretz

Posts: 114; Member since: Dec 26, 2011

As an Android user I will concede most of your points except the password, updates, malware. I have the Pixel 2 and my password easily transfer from the websites in Chrome to my apps on my phone. As for the malware most issues come from people on Android sideloading apps from app stores other than Google Play and that is their own fault, slightly Google's for allowing it. OS or security updates depends on the phone. My Google Pixel 2 gets monthly security updates so I'm good. Other Android OEM's are the fragmentation problem and since Pixel sales are a drop in the bucket it's a big problem. Why I'm thinking of moving to Apple, pretty much what you said above. iMessage, being able to go between devices and pick up where I left off on an article, years of support iPhones. Isn't the iPhone 6 getting iOS 12? I keep going back and forth but iPhone is creeping ahead even though I get unlimited photo storage from Google right now and 50 GB of drive storage for using a Pixel. That is a real good bonus.

49. Macready

Posts: 1830; Member since: Dec 08, 2014

You're blatantly ignoring that the faster modem not just allows for faster theoretical maximum speeds but actually provide much faster average speeds too (30 to 80% faster), especially in areas with less than ideal signal. See a multitude of tests out there proving this in practice (and no, I'm not referring to single data points).

80. Marcwand3l

Posts: 456; Member since: May 08, 2017

@chromoid What are you talking about? Android phones with better modems are able to achieve higher download speeds and better reception on average in comparison to Apple's best iphones. The modem is literally one of the most important components of a smartphones. Even in the US, Carriers constantly improve their network and strive to offer better data speeds only iphones won't benefit from those because their modems lack the necessary tech. Samsung's ad regarding internet speed annoys you because it's true.

11. toukale

Posts: 668; Member since: Jun 10, 2015

I don't actually have a problem with the ads (even if they are cringe) Samsung is wasting their time and energy going after Apple while Huawei is slowly making its move to displace them as the oem that ships the most devices. That's a title Samsung care about (unlike Apple) who's game is only margins and profits (no one is displacing Apple in that department anytime soon). For some reason, everyone has Apple margins and profits envy they can't even see what's going on in the real world. By the time Samsung wake up to that reality it will be too late. Huawei will beat Samsung at their own game, just like Samsung beat Nokia at their own game.

39. CreeDiddy

Posts: 2274; Member since: Nov 04, 2011

Your missing the point of 32 people with FaceTime. It's designed for businesses who use iOS and MacOS. More and more business are switching to iOS. I haven' heard of one business using Galaxy phones. Bigger battery, more storage, headphone jack? You are now grasping straws. Iphone gets more than a full day of battery life, 256GB is plenty of storage for even the most aggressive users.

61. rebretz

Posts: 114; Member since: Dec 26, 2011

I wish my company would switch to MacOS. Get to use a quality laptop.

73. RebelwithoutaClue unregistered

Weird, I only hear businesses switching to Samsung, because those phones are a heck lot easier to install with Knox/MDM than an iPhone. If I look at the company I work for, we are slowly moving away from iPhone to Samsung in Europe.

4. Orion78

Posts: 217; Member since: Mar 27, 2014

Awwww anytime there's something anti "writers" want to vent and cry. lol I love it!

5. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

These anti-samsung articles about the ads are so not, gen gen gen gen

7. taz_chaz

Posts: 135; Member since: Aug 29, 2014

no fighting no hair pulling..?thats dissapointing

9. whatev

Posts: 2410; Member since: Oct 28, 2015

Samsung’s desperation is hilarious, they are still trying, so cute :’)


Posts: 127; Member since: Nov 25, 2015

Samsung should spend their money in something more productive, yes those commercials are funny but they are not stopping people to buy Iphones

13. uberzero

Posts: 53; Member since: Jul 07, 2018

Samsung are already productive in all departments. Those ads, just a drop in a bucket, turned out very effective considering the reactions from this editorial.

15. toukale

Posts: 668; Member since: Jun 10, 2015

Those ads were effective back in 2011-2013 because Apple were still selling 3.5' screen devices while the market was moving to a bigger screen devices. That's no longer the case, and we've learned from recent quarterly financial reports that the S9 was struggling while the X was selling well despite it been out about 9 months. That explained the reasons for those ads. Those ads are not going to change the mind of anyone who was going to buy an iPhone. It may make the fanatics feel good and happy, but it won't do jack to change the regular folks mind about getting an iPhone. When folks want an iPhone, they want an iPhone.

40. AxelFoley unregistered

"the market was moving to a bigger screen " You ever notice that when Apple is late to a feature and they are called out for it, then "the market" made it popular. Or, "the market" was moving in that direction. But, when Apple is late to something and they aren't called out for it, then Apple isn't first, but "Apple made it popular" (eg wireless charging/water resistance). Point is, if Samsung didn't make the ads, we'd be talking about how Apple wasn't first with large screens but "they made them popular". Things are either popular because "the market" just so happens to be, coincidentally, randomly, moving that way. Or, things are popular because Apple says so. The fact that Apple is the only brand that can get attribution is why when folks want an iPhone, they want an iPhone.

44. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

You are hurting, perhaps it’s best if you stay off phonearena for several weeks.

23. midan

Posts: 3112; Member since: Oct 09, 2017

According to sales not that effective, just saying

12. Whitedot

Posts: 866; Member since: Sep 26, 2017

Love these ads.

17. Xavier1415

Posts: 220; Member since: Feb 26, 2012

These commercials are awesome!

* Some comments have been hidden, because they don't meet the discussions rules.

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