Samsung's new ads take aim at Apple's accessories and Genius Bar

Posted: , by Alan Friedman Alan Friedman

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Samsung has a long history of throwing shade at Apple and its fans. This dates all the way back to 2011 when Sammy produced an ad showing Apple fans waiting on line to buy the iPhone 4s. Suddenly, a Samsung Galaxy S II owner happens nearby and all of a sudden, that phone is getting all the attention except for one laid back guy who says, "I could never get a Samsung. I'm too creative." His pal comes up with a great put down line. "Dude, You're a barista." Samsung milked that line, giving away t-shirts with the comment plastered in front. It still remains a great ad, and you can watch it by clicking on the video at the top of this article.

Fast forward seven years, and while the iPhone still is the iPhone, Samsung has taken the success of the Galaxy S series and parlayed it into the top global market share among smartphone manufacturers. So yeah, the rivalry continues.

Samsung has released four commercials that make fun of iPhone accessories and the Genius Bar. The commercials also make it clear that in the opinion of Samsung, the Galaxy S9 is really the phone that these consumers should be buying. In the ads, a Genius Bar employee advocates the use of "double dongles," and suggests the purchase of a used PC and adapter to support fast charging on the iPhone X. Another ad suggests that Genius Bar employees give answers colored by their loyalty to the brand. Actually, all four ads hint at that.

Check out all the commercials, which we've embedded directly below.


source: Samsung (1), (2), (3), (4)

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