Samsung mocks iPhone X notch, storage, and multitasking in fresh batch of 'Ingenius' ads

Samsung’s advertising department is on a roll lately when it comes to poking fun at arch-rival Apple (and pointing out some of the greatest weaknesses of the newest iPhone lineup), hilariously highlighting the Galaxy S9’s superior download speeds, rapid charging capabilities, camera prowess, and lack of... explicit double dongle activity.

The world’s largest smartphone vendor even added a subtle touch of parody to a fresh trio of Galaxy Note 9 teasers, but that wasn’t enough for one day of Apple taunting, so three new “Ingenius” ads are also up on Samsung US’s official YouTube channel.


Everyone’s favorite fake “Genius” is back to defend another three iPhone X flaws, namely the notch (of course), microSD card slot absence, and certain multitasking limitations. Needless to say the actor playing a tech support specialist doesn’t do a particularly good job of endorsing Apple’s latest crown jewel, although he does recommend buying a version with more storage when a potential customer inquires about a microSD slot, which seems like a classic “Genius” move.


No matter how you feel about the iPhone X, Galaxy S9, and Samsung’s advertising gimmicks in general, you’ll probably agree that notch-mocking clip in particular is a riot. Basically, it’s funny because it’s true (and because no one loves the notch), not to mention that unexpected and totally random comeback of an old friend. And look, he’s got company! Now, isn’t that a good-looking family?

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95 Comments

1. Vokilam

Posts: 1273; Member since: Mar 15, 2018

Man, this would be so easy to mock Samsung shortcomings in an ad like this.

4. sgodsell

Posts: 7432; Member since: Mar 16, 2013

Vokilam, do your finger nails multitask? I guess they do since your iPhone can't do two things at once. But please do tell of all the shortcomings.

44. Phullofphil

Posts: 1822; Member since: Feb 10, 2009

I don’t think you understand me smart person. Samsung don’t make there own operating system. Oh wait they do and it sucks

49. toosmoove

Posts: 914; Member since: Sep 28, 2017

LMAO! Imbecile. Samsung's "operating system" is actually called a user interface. Android is the operating system.

51. Finalflash

Posts: 4063; Member since: Jul 23, 2013

I think he was talking about Tizen. But based on his writing he might have been wrong the way you said it. I couldn't tell cause it sounded like he was having a stroke.

56. NateDiaz

Posts: 1089; Member since: Mar 03, 2018

Even Samsung fanboys have forgotten that Tizen exists.

70. Settings

Posts: 2943; Member since: Jul 02, 2014

Tizen? The smartphone OS that was demoted and became a measly smartwatch OS?

75. nodes

Posts: 1160; Member since: Mar 06, 2014

If they get rid of it that fast it won't be good for their image. Tizen simply sucks, even the name sucks.

102. toosmoove

Posts: 914; Member since: Sep 28, 2017

Tizen is a mobile operating system developed by The Linux Foundation. Imbecile.

28. piyath

Posts: 2445; Member since: Mar 23, 2012

samsung = #Desperate ha ha haaaaaa

47. srgonu

Posts: 557; Member since: Feb 13, 2012

You didn't feel the same way when Apple did "mac vs pc" ?

74. iPhoneFanboy

Posts: 286; Member since: Apr 21, 2018

Apple was an underdog in the desktop space. Samsung is not. "desperate

80. srgonu

Posts: 557; Member since: Feb 13, 2012

So, being underdog makes things right with Apple ?

81. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Right, we call it desperate when underdog did some jabs and the big one didn't even care because it's just half true. and if the big one did some jabs to the underdog and the underdog can't even retaliate because those jabs are true, then the big one is just making fun of that underdog, and you can't call the big one being desperate.

73. AmashAziz

Posts: 2931; Member since: Jun 30, 2014

YEAH GUYS! THAT'S THE SPIRIT!! Fight like monkeys over two brands mocking each other and then call each other out coz they like one brand more than the other. That's what these companies want. You all fighting and creating hype so that they don't have to do it themselves. Humanity will so succeed like this.....!

2. kiko007

Posts: 7500; Member since: Feb 17, 2016

This is getting really, really sad.

8. maherk

Posts: 6939; Member since: Feb 10, 2012

Yet you have no problem when Apple disses Android in every one of their keynotes. And you only find it sad because it's Samsung vs Apple, you would've loved it if it was Apple or any other brand taking shot at Samsung. I don't see why people get butthurt over such ads, it's not like only smartphone OEMs are the ones who mock their competitors in their ads, it literally happens in every industry and all the time.

10. kiko007

Posts: 7500; Member since: Feb 17, 2016

How often does Apple have keynotes again?

15. maherk

Posts: 6939; Member since: Feb 10, 2012

Does it matter? Lol. The point is that you have no problem when it's Apple doing the trolling. It's the same with Android vs Apple trolls(like the one under), you enjoy it when Apple trolls are flooding Android and Samsung articles, yet act like you hate trolls when it's the other way around. That's hypocrisy my friend.

23. kiko007

Posts: 7500; Member since: Feb 17, 2016

Wtf does any of that have to do with this article?

26. maherk

Posts: 6939; Member since: Feb 10, 2012

It does, you just want to argue that it doesn't. But here's a breakdown how it has everything to do with your comment on this article: You, kiko, don't find it "sad" when Apple trolls other companies, especially when they do it yearly on their biggest event in the year, and no, it doesn't matter if it's done once a year or not, the point is, that you find it brilliant when it's Apple taking shots at it's competitors. Now that, reminded me of how you have the same stance on comments made by Apple fanboys like yourself, and how you act like you're sick of internet trolls when it's Android fanboys posting idiotic comments on Apple's articles. Here you go, a simplified comment that showcases your double standards.

35. kiko007

Posts: 7500; Member since: Feb 17, 2016

Your definition of simplified is incredibly lacking.

13. apple-rulz

Posts: 2186; Member since: Dec 27, 2016

The only butthurt here is you and your ilk. #truth #bro #mydude

40. sirohunter

Posts: 204; Member since: Sep 23, 2017

If they do, they do it with class ;) I hate the notch though xD Cheers!

11. IT-Engineer

Posts: 566; Member since: Feb 26, 2015

But it's still true.

30. piyath

Posts: 2445; Member since: Mar 23, 2012

True but Samsung lags so much lolzzzzzzzzzzzzzzzzzzzzz

61. toosmoove

Posts: 914; Member since: Sep 28, 2017

Lol. Recycling comments from 2013. LMAO.

17. scarface21173

Posts: 700; Member since: Aug 17, 2014

sad but true

3. Chris_ABN

Posts: 194; Member since: May 16, 2018

I'll never buy a Apple product.

7. NateDiaz

Posts: 1089; Member since: Mar 03, 2018

Don't do this to Apple please. They're poor, they need your money.

* Some comments have been hidden, because they don't meet the discussions rules.

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