Samsung mocks iPhone X notch, storage, and multitasking in fresh batch of 'Ingenius' ads

Samsung’s advertising department is on a roll lately when it comes to poking fun at arch-rival Apple (and pointing out some of the greatest weaknesses of the newest iPhone lineup), hilariously highlighting the Galaxy S9’s superior download speeds, rapid charging capabilities, camera prowess, and lack of... explicit double dongle activity.

The world’s largest smartphone vendor even added a subtle touch of parody to a fresh trio of Galaxy Note 9 teasers, but that wasn’t enough for one day of Apple taunting, so three new “Ingenius” ads are also up on Samsung US’s official YouTube channel.


Everyone’s favorite fake “Genius” is back to defend another three iPhone X flaws, namely the notch (of course), microSD card slot absence, and certain multitasking limitations. Needless to say the actor playing a tech support specialist doesn’t do a particularly good job of endorsing Apple’s latest crown jewel, although he does recommend buying a version with more storage when a potential customer inquires about a microSD slot, which seems like a classic “Genius” move.


No matter how you feel about the iPhone X, Galaxy S9, and Samsung’s advertising gimmicks in general, you’ll probably agree that notch-mocking clip in particular is a riot. Basically, it’s funny because it’s true (and because no one loves the notch), not to mention that unexpected and totally random comeback of an old friend. And look, he’s got company! Now, isn’t that a good-looking family?

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95 Comments

111. T12RYK

Posts: 849; Member since: Jun 10, 2011

The desperation of Samsung is unreal!

90. taz_chaz

Posts: 135; Member since: Aug 29, 2014

all phones and brands got shortcomings come on.yes samsung advantages but so does apple.so it up to what cover your needs first

95. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

This....!!!!

83. cocoy

Posts: 467; Member since: Oct 30, 2015

I really find the ads funny. Those whi can't appreciate it probably hurt so bad by this article. Those were true, and this proves that truth really hurts.

82. Alcyone

Posts: 652; Member since: May 10, 2018

I feel bad for LG. Apple shafted them with better marketing when they announced the OG iPhone. If LG marketed and sold the Prada back then, it'd be a different story. Sammy, just has a better sense of humor, and part of that humor points to real world advantages.

84. nodes

Posts: 1165; Member since: Mar 06, 2014

what makes iPhone great is it's OS. the OG iPhone was waaaay ahead of the competition, not feature wise, but user experience, with it's smooth animation(which by the way, most Android phones still struggle to this day), good looking UI, and all. iPhone makes mobile device not only just works, but fun to use.

88. midan

Posts: 3273; Member since: Oct 09, 2017

"If LG marketed and sold the Prada back then, it'd be a different story." No, just no.

76. tobias.will

Posts: 4; Member since: Feb 26, 2018

Pathetic

71. JimmieCrakCorn

Posts: 143; Member since: Nov 20, 2017

Hahahaha, awesome! The best way to destroy iPhones and their idiot kool-aid-drinking users is to endlessly mock and shame the sht out of their ugly inelegant low-class trailr trash notch! Hahahaha!

93. darkkjedii

Posts: 31805; Member since: Feb 05, 2011

Then explain why iPhones sell so well, and is the best selling line of smartphone.

98. JimmieCrakCorn

Posts: 143; Member since: Nov 20, 2017

@darkjizeye. iPhones sell well for the same reason imbeciles believe in lies like God, flat earth, and Trump. The world is full of uneducated weak-minded idiots that require adult supervision. Hehe, love the iTard family with the cringy notch haircuts in the ad though, what a bunch of ugly freaks! Bravo to Samsung for repeatedly hurting Apple fanbois with deep-cutting ridicule, they deserve it!

99. darkkjedii

Posts: 31805; Member since: Feb 05, 2011

Again, explain why iPhones sell so well then? That response was absolutely dumb.

100. JimmieCrakCorn

Posts: 143; Member since: Nov 20, 2017

@darkjizeye. My crystal clear self-explanatory response apparently went way over your simpleton iTard head... figures!

101. darkkjedii

Posts: 31805; Member since: Feb 05, 2011

Again, explain why iPhones sell so well then? That response was absolutely dumb.

103. JimmieCrakCorn

Posts: 143; Member since: Nov 20, 2017

@darkjizeye. My crystal clear self-explanatory response apparently went way over your simpleton iTard head... figures!

104. darkkjedii

Posts: 31805; Member since: Feb 05, 2011

Again, explain why iPhones sell so well then? That response was absolutely dumb. I’m still waiting.

106. JimmieCrakCorn

Posts: 143; Member since: Nov 20, 2017

@darkjizeye. My crystal clear self-explanatory response apparently went way over your simpleton iTard head... figures!

108. darkkjedii

Posts: 31805; Member since: Feb 05, 2011

As I figured, you have no intelligent reason, or logic to offer. You’re just a dumb ass Apple hating troll, that wanted to run his mouth via keyboard. Nothing more needs to be said.

65. pupkin

Posts: 150; Member since: Feb 04, 2015

Attacking Apple is one way to stay relevant.

60. darkkjedii

Posts: 31805; Member since: Feb 05, 2011

There’s no excuse for the large screen iPhones not having split screen, picture in picture, and Pencil support. NO EXCUSE!

63. Zylam

Posts: 1827; Member since: Oct 20, 2010

What will they sell us next year if they give the Plus version everything we want this year? This year the very existence of the Plus version is the new feature. Hopefully next year they actually start to use all that power and screen. Or at least release a new iPad Mini!

55. Jrod99

Posts: 782; Member since: Jan 15, 2016

Ha ha. Still getting the 6.5 iPhone when it drops. Let the competition begin.

62. darkkjedii

Posts: 31805; Member since: Feb 05, 2011

Ditto. I hope it has split screen and picture in picture though.

50. Zylam

Posts: 1827; Member since: Oct 20, 2010

Man these ads are awesome. Samsung's doing a pretty good job. They are kind of unrealistic and attacking rivals so upfront shows that you are behind. But they are funny and really well made. Good work Samsung. Too bad you run non stock Android. Man if Samsung adopted Android One, like proper stock Android One. I'd be all over the Note!

42. Trex95

Posts: 2398; Member since: Mar 03, 2013

Samsung mocks Apple then copy Apple strategy lol.

39. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

These aren't so bad. They are just making the facts known with a bit of comedy. Apple's Mac vs PC commercials were exaggerated to the point, they were basically lies. Even though Windows does have and have had issues with virus' and malware, the vast majority of Windows users, were not expose to them, unless they were using pirated copies of XP. These 3 I don't like. But the previous were pretty cool and funny.

29. bassembm

Posts: 143; Member since: Dec 27, 2015

Samsung hits the fruit damn hard

31. piyath

Posts: 2445; Member since: Mar 23, 2012

Yet they lose in selling their own products.....lol

34. palmguy

Posts: 991; Member since: Mar 22, 2011

I'll say Samsung does very well having numbers similar to Apple(and not making Apple bank but decent) being one of hundreds(thousands) of Android OEMs. Apple with iOS competes with........no one. You want iOS on a device you go to the monopoly king.

43. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Sales are always their only argument. The fact Samsung outsells all Android OEM's shows they are the best option. Apple never had to outsell anyone with iOS, because they have always had it. Samsung came from not even being an Android OEM, and moving to top spot after just a few years. No other OEM has ever done that. That alone speaks volumes.

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