Huawei is expected to beat Apple again in Q3 smartphone production, Samsung's numbers still dropping

Huawei is expected to beat Apple again in Q3 smartphone production, Samsung's numbers still dropping
While Huawei’s objective of overtaking Samsung to become the world’s number one smartphone vendor by the end of next year still feels somewhat unrealistic and overambitious, Apple may have to wait before it can claw its way back to the silver medal spot on the global podium.

Now that several market research firms agree Huawei was indeed the second-largest handset maker during Q2 2018, it’s time for analysts to look ahead. According to a new TrendForce forecast, both Huawei and Apple’s market share will diminish in the July - September quarter, but the gap between the two is actually expected to widen.

Specifically, Huawei is projected to account for around 12.5 percent of global smartphone production volume, with Apple at 11.5 percent, down from 12.6 and 11.9 percent respectively between April and June, with Samsung comfortably holding on to its crown, despite shrinking from a 21.1 to a 19 percent slice of the pie.

It’s important to highlight that TrendForce, unlike Gartner, Strategy Analytics, or IDC, tracks production numbers rather than shipment volume, but taking both its Q2 and Q3 figures in consideration, we’re pretty certain Apple can’t realistically expect to hit back at Huawei... just yet.

The holiday season, of course, is a traditionally fruitful period for Cupertino’s refreshed iPhone lineup, although a very intriguing Huawei Mate 20/Mate 20 Pro high-end duo could also come into play, looking to capitalize on the brand’s growing popularity in key European markets.

Meanwhile, Samsung’s difficulties in finding its way back to growth appear to be aggravating, as the Galaxy Note 9 looks too similar to its predecessor to “trigger much demand”, while the chaebol continues to struggle in “lower end and emerging markets”, China included.

Speaking of Chinese companies, Xiaomi and Oppo are tipped to substantially boost their production share during Q3, whereas Vivo’s figures will likely go down. LG and Nokia are two smaller players to watch out for, with Sony and HTC slipping closer and closer to oblivion.

Overall, the global smartphone market is looking at a small 6 percent hike in production volume, from 352 to 373 million units quarter-on-quarter, although compared to last year, analysts expect mostly flat numbers “due to the weak momentum, approaching the market saturation.”

source: TrendForce

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9 Comments

1. meanestgenius

Posts: 22043; Member since: May 28, 2014

I honestly wouldn't be at all surprised if this happens. Huawei makes a very compelling and competitive product, and they serve all price points. Through their Honor brand, they even have smartphones that bring flagship specs at midrange prices. Huawei currently has the formula to remain in the #2 spot.

2. worldpeace

Posts: 3133; Member since: Apr 15, 2016

How can it beat Apple, when Apple release 3 smartphones in that quarter? (Especially with all those people waiting in line for days to get one) Apple only releasing their smartphones once a year, if they can't surpass Huawei this quarter, they won't have chance to do that until Q3 next year.

3. basher

Posts: 108; Member since: Sep 20, 2015

Huawei will release the new Mate line at the same time with Apple's products and is possible to sell a lot. Samsung doesn't have any flagship into the pipeline until February when the S10 line will be released.

4. lyndon420

Posts: 6789; Member since: Jul 11, 2012

The king and 'it's princess' can't rule forever. Nice to see someone else rule for a bit!!!

5. toukale

Posts: 631; Member since: Jun 10, 2015

Wake me up when all the companies are playing the same game. Apple is playing chess while everyone else is playing checkers. Not the same game at all. Are the ASP’s even in the same ballpark? I am sure they are not even close. I stop caring about market shares long ago since it doesn’t sustain a company

6. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Meanwhile apple is raking most of the smartphone profit. Apple is a company that never intends to be the number one selling phones because of their prices. Maintaining top 1 in highend market and locking costumers in iOS are the main reason, i guess, apple services is more profitable than any chinese knockoffs.

7. Ghost04

Posts: 518; Member since: May 03, 2014

Apple never have good Q3 as everyone is saving money for upcoming models or current models to get cheaper.

8. tokuzumi

Posts: 1900; Member since: Aug 27, 2009

It's not surprising that Samsung's numbers are dropping. I love my S9. Feels great in the hand, and the screen is beautiful. Camera takes great photos. But with the rise of the cheap-ish Chinese phone, I can get 85% of the S9 experience for 50% of the price. OnePlus is now an almost no compromise phone. Phones from Blu and Umidigi have much better styling than the lower end devices Samsung is releasing. One thing Samsung can do to help their brand is with updates. Now that the S9 and Note 9 support Treble, they better be updating their phones quickly after security patches and OS updates are available from Google. Essential has been doing this. OnePlus is doing this (as long as you join their beta program).

9. ALMBO6

Posts: 195; Member since: May 28, 2018

Only way Huawei can take the No1 spot is by stopping cutting corners and offer the whole deal just like what Samsung does with its flagships (Stereo speakers, headphone jack, Bluetooth 5.0, MicroSD card slot) and also improve their update policy

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