Tepid iPhone X sales and triple cameras behind Huawei's overtaking of Apple in Q2

Tepid iPhone X sales and triple cameras behind Huawei's overtaking of Apple in Q2
If we needed more confirmation that Huawei overtook Apple as the world's second-largest handset maker, Gartner Research just delivered it. In the past quarter, Huawei's phones held 13.3% of the global market share for smartphones, while Apple was third with 11.9%.

Huawei's upward march, however, was not for the sake of Apple, whose piece of the global pie remained largely the same year-on-year, but rather for the sake of Samsung. The world's number one maker saw its share dip from 22.6%, to 19.3%, due to tepid sales of its S9 flagship duo.


Given that Apple released not two, but three phones last year, most analysts and researchers were expecting it to have snagged extra market share at this point. The expected upgrade wave to the iPhone X didn't materialize, though, and interest tapered off much earlier in the phone's life cycle than is typical for Apple. According to Gartner's research director the reasons for Huawei's rise and Apple's stagnant share are twofold:


Analysts are expecting the mother of all upgrade waves this year, with as many as 350 million iOS users waiting in the wings for Apple's trio of new iPhones, so next year at this time the team from Cupertino may fare better. Huawei, however, won't be resting on its laurels and is expected to deliver some innovation in its turn with the Mate 20 Pro and even a flexible phone in the works, so we'll see how it all pans out. Where does that leave Samsung? Well, with an anniversary Galaxy S10 on the way, and the much-anticipated premium foldable handset, next year is shaping up to be the most exciting for the smartphone industry in a while.

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45 Comments

1. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

But Samsung loss 10 million units and apple gain 400k units! If this continues then Apple shouldn’t be the kne worrying.

2. worldpeace

Posts: 3135; Member since: Apr 15, 2016

But Apple is the one that losing his seat, while samsung still got almost 30million units ahead from 2nd place.. And Xiaomi is coming in hot right below Apple right now, they could take 3rd place next year if Apple didn't do something interesting.

3. piyath

Posts: 2445; Member since: Mar 23, 2012

Samsung will lose his seat too this time next year for sure. At this rate that is unavoidable. And also keep in mind that Samsung keep their market share mostly by selling budget smartphones in India and other poor countries.

12. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Probably... Last year Huawei said it will beat Apple, within a year, they actually did it.. And earlier this month they said they'll get the crown in late 2019, they probably did it too.. Quoted from their CEO "I think it’s no problem that we become the global No.2 next year; in Q4 next year, it’s possible we become No.1" Sourcehttps://www.reuters.com/article/us-huawei-smartphone/huawei-sees-smartphone-shipments-topping-200-million-eyes-world-no-1-rank-idUSKBN1KO0A2

16. TheOracle1

Posts: 2340; Member since: May 04, 2015

I think everyone is reading these figures slightly wrong. Huawei and Xiaomi gained 14 and 11 million respectively whilst Samsung lost 10 million. A big chunk of Samsung's loss can be attributed to losing number one in India to Xiaomi. But "other" lost 10 million too and according to Chinese blogs and websites smaller companies like Gionee etc are basically dead. LG, HTC, Sony and co are also rapidly losing market share and money too.

4. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

Samsung lost their seat within a quarter so take this seat and sit down.

9. midan

Posts: 3112; Member since: Oct 09, 2017

You know Apple have their best days of the year ahead? Apple is soon in 2nd place again. Also does it matter in any way that Apple lost seat? they are having great quarters q after q having very high sales and very high ASP. It's samsung who is losing big time.

13. midan

Posts: 3112; Member since: Oct 09, 2017

If you own a company, do you want to sell lot of cheap cars with making hardly any money, or would you want to sell expensive cars and make a lot of money? You won't win the unit sales competition but would you care at all?

24. AxelFoley unregistered

If you had a bank account, would you want one of the Lee family's bank accounts or would you want Tim Cook's? If it's money you want to talk about, then you might need to look at all of the money the companies take in.

18. Phullofphil

Posts: 1829; Member since: Feb 10, 2009

This data interesting but don’t matter for everything. There is also prophets. For that reason what apple is doing is working best. (Trillion) (huge cash reserve)#scrooge mcduck swimming in money. Phones are so much money people are upgrade less and less reasons to upgrade. (S8 is still a great phone) (iPhone X is expensive and not so simple to operate) also trying to get to the top of this list is not as or should not be as important. Although somthing to be proud of.

5. meanestgenius

Posts: 22471; Member since: May 28, 2014

This just proves that proves that Apple had mostly customer upgrades for the quarter, while Huawei has actually gained new customers this quarter, and rightfully so. Let's face it: Huawei puts out a great product, and I've said for sometime now that Huawei would overtake Apple market share wise. And they did it without the U.S. marlet. Imagine if they had the U.S. to sell their produts in...we would see a wider gap between these two behemoths. So glad I put I purchased a Mate 10 Pro and use it for my daily driver and put my iPhone 8 Plus to the side.

8. Sparkxster

Posts: 1245; Member since: Mar 31, 2017

You couldn't be more right! Huawei is at the top of my list for my next upgrade.

11. cocoy

Posts: 464; Member since: Oct 30, 2015

Nice, I also chose the Mate 10 pro instead of the P20 Pro because of the notch. It's a good device with an excellent battery life.

7. Sparkxster

Posts: 1245; Member since: Mar 31, 2017

Huawei will reach the top spot soon with Apple in #2 and Xiaomi in #3.

10. midan

Posts: 3112; Member since: Oct 09, 2017

That's biggest drop for Samsung ever, actually if i remember it right, Samsung sales for many years been about the same every q, their low and mid end phones have kept unit sales high. Now they lost whopping 10 million units, it shows how difficult samsung situation is and like i have said, it won't get any better anymore, only worse. S10 is still far away, so holiday q again will be very bad for samsung.

14. whatev

Posts: 2411; Member since: Oct 28, 2015

That’s how it began for Nokia, I feel sorry for the fans of that brand which sales dropped drastically :(

15. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Android consumers realize that they can have their phones not too costly with chinese phones. That will be very bad for Samsung. Meanwhile apple still lead in the high end market and still having the best quarter every year because of their higher costumer satisfaction, loyal fans and ecosystem that differentiate them from other OEMs. There’s nothing like iOS in mobile industry so good job .

17. midan

Posts: 3112; Member since: Oct 09, 2017

Well said and you are 100% right.

19. cocoy

Posts: 464; Member since: Oct 30, 2015

I agree on Chinese phones, but I don't agree on higher customer satisfaction for Apple, I've been using iPhone for almost 4 years now but I am not satisfied for what I have paid for my iPhone unlike on Android. I wish I could do more on less time and effort and I wish it is a little unrestricted. People are tied up to iOS because of iMessage and Facetime. Had it not been for that, many will leave iOS.

20. Jrod99

Posts: 778; Member since: Jan 15, 2016

Gotta love what Google did with the Pixel camera. One lens and the best pics. These multiple lens is getting out of control. What’s next? 4?

21. Tipus

Posts: 905; Member since: Sep 30, 2016

iZombies in panic mode attacking samsung, too funny lmao! :)))

22. CreeDiddy

Posts: 2274; Member since: Nov 04, 2011

Guys marketshare means nothing if you only sell phones. Bottom line it comes down to ASP. Huawei has to work 3-4 times as hard to sell one phone to one iPhone. Huawei's ASP = $200-$250 Apple's ASP = $700 going on $800 after the 9 and XS launch. So which makes good business sense?

23. luis.aag90

Posts: 278; Member since: Aug 12, 2014

Totally agreed, Apple got the real business on their wallets (profit). However, I wonder if these higher than ever ASP benefit anyone other than Apple? I bet the consumer will eventually get burned, so it's not good at all.

25. midan

Posts: 3112; Member since: Oct 09, 2017

If people are happy what they got, i don't see the problem? You can also buy cheap device which has all kind of problems and make you unhappy, but you justified it by paying lot less. For example my friends have bought huawei phones recently, sure they were cheap and that was big reason why they ditched their galaxies when was time to buy new phone. But how many times i have heard them talking about problems about their new huawei phones, but well that's what they wanted by buying cheaper device.

27. meanestgenius

Posts: 22471; Member since: May 28, 2014

I just bought Huawei Mate 10 Pro brand new for just over $500. No issues whatsoever so far, and I got it pretty cheap for a smartphone with these specs, so buying less expensive phone's doesn't always equate to having problems if you know how to shop right. Flagships like the Pixel 2/2XL and current crop of iPhones have so many issues. That makes them not worth the premium price tag that comes along with them.

30. midan

Posts: 3112; Member since: Oct 09, 2017

"I just bought Huawei Mate 10 Pro" magic word: just bought

33. meanestgenius

Posts: 22471; Member since: May 28, 2014

And? It's still flagship specs at a lower price point. And Huawei phones have less software issues than your deity Apple does with their iPhones.

38. midan

Posts: 3112; Member since: Oct 09, 2017

not according to my friends who have bought huawei phones, huawei phones are also leading repairs at the repair shop and most fixed phone by far was huawei phone.

40. meanestgenius

Posts: 22471; Member since: May 28, 2014

I find anything that you say about Android smartphones hard to believe, considering the RDF that had ahold of you by Apple.

43. Venom

Posts: 3821; Member since: Dec 14, 2017

I agree. This is one of the reasons why I refuse to go for a Huawei device ever again. I used to see a lot of Huawei food stamp phones on the prepaids and they never really lasted that long.

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