iPhone sales could suffer from Apple's $29 battery replacement program, here are the estimated numbers

iPhone sales could suffer from Apple's $29 battery replacement program, here are the estimated numbers
Apple's decision to lower the price of iPhone battery replacements to $29 (from $79; 63% discount) could cut into its 2018 smartphone sales. These observations were made by Barclays analysts, but anyone following the Battery Gate scandal would have guessed as much.

However, Barclays also has estimates on what the potential damage could be. According to company analyst Mark Moskowitz, a whopping 77% or 519 million iPhone users are eligible to replace their battery via the program. Here are his calculations:


As you've probably heard, these developments are a direct result of Apple's admission of slowing down iPhones with older batteries in certain situations in order to prevent more serious issues. 

In January 2017, Cupertino released an iOS update which introduced power management functionalities that addressed a problem with unexpected iPhone shut-downs after many user reports and complaints. 

At the time, no one asked about Apple's approach to fixing the issue and the company hushed it up until a recent user investigation on Reddit and a subsequent confirmation from benchmark results provoked an official response. Apple's statement resulted in a huge community backlash and several lawsuits, so Tim Cook & Co. issued a letter of apology and commenced its $29 battery replacement program in an attempt to regain the trust of users. 

The power management functionalities are currently present on the iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone SE, iPhone 7, and iPhone 7 Plus, but performance will be affected only in cases where the battery has deteriorated. If you're an owner of one of the devices listed above and would like to get a battery replacement, feel free to follow this guide

source: CNBC via MacRumors

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28 Comments

1. afrohoxha

Posts: 258; Member since: Mar 13, 2014

The title and article make it sound like there is only the concern of negative impact this situation yields for Apple , not the benefit of customers who could enjoy again their perfectly working phone ( well, perfectly after battery replacement).

18. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

How's the phone is perfect after replace battery? Will Apple bring back the normal software back so it wont slow it down? I am confused. I have a 6 sitting somewhere need new battery.

24. Finalflash

Posts: 4063; Member since: Jul 23, 2013

The iFans don't understand that this is not a trigger at some level of battery degradation. It is a gradual process that Apple implements at each level of battery degradation. Even with the new battery, within a year the phone will become laggy and slow permanently, kind of like the Samsung phones they hate (although those can be factory reset to solve that issue). Not to mention, they were screwing the phones over with software anyway, we just now know of one of the main methods they are doing it. Now they've admitted to it, they're keeping it, and whatever other tricks are in their "closed" source OS.

35. sgodsell

Posts: 7430; Member since: Mar 16, 2013

Apple benefits from this battery crap, either way you look at. Especially since most OEMs would have done a recall. But there is also the potential that Apple could be hiding some other problems with their iPhones. For instance an SoC if not working correctly, might freeze at regular clock rates. Yet it might now freeze or lockup at lower clock rates. At any rate Apple could get away with things like this, because nobody has control over the iPhone's speed, except Apple.

2. Hollowmost

Posts: 424; Member since: Oct 10, 2017

So apple from the beginning knew that iPhone sales will suffer if they tell users the replace the battery instead of upgrading to new iPhone ??

10. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Right.. They gimp the old phones hoping people will buy new phone, but it backfired.. So they trying to fix it by selling $29 battery, which is still a lot of profit for them, since each battery cost around $4.5.. If 40 Million users decide to replace battery, that'll mean extra billion for apple (price source https://9to5mac.com/2015/09/30/iphone-6s-plus-teardown-analysis/ )

15. epic_ninja420

Posts: 131; Member since: Nov 18, 2014

Not including the labor they have to pay the actual people replacing the battery. I'm sure they are making $5-10 even @ $29 but thats a far cry from the $55-60 they were making before or the $300+ they made if somebody upgraded.

30. worldpeace

Posts: 3135; Member since: Apr 15, 2016

It's not like they pay their repairman based on how many batteries they replaced, and it's not like they'll need to hire extra repairman to work for them.

25. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

Trust apple to make a profit from it when they cut the price's to right there coverup.

34. NFSHesham

Posts: 297; Member since: Feb 04, 2014

However 24.5$ is still much... much lower than the hundreds of bucks they profit on every single device.

21. cncrim

Posts: 1588; Member since: Aug 15, 2011

Hello it’s obviousness. Apple/Tim has to satisfy hungry share holder.

3. haruken

Posts: 306; Member since: Nov 06, 2013

It's exactly what Apple deserves

5. piyath

Posts: 2445; Member since: Mar 23, 2012

That Geekbench CEO should be sued by Apple if their sales get hurt by this battery derangement syndrome. Apple should have never updated older devices and should have let all those defective devices die and then force users to replace batteries on normal $79 price. Battery deterioration is not Apple's fault if the device is more than 1 year old. If a device is beyond the normal warranty period which is 1YEAR, Apple should not take the responsibility at all. Let the devices die, let people buy new devices or let them replace batteries in their own account. Some argue that Android phones doesn't have this problem, Well, yes, android phones also have this problem but those are invisible due to their larger batteries and thus any power shortage will be compensated. People had a choice before buying their iPhone, they knew the capacity of their iPhone batteries, thus they could always buy an android device. And Note 8 is also having a similar kind of problem these days.

7. Hollowmost

Posts: 424; Member since: Oct 10, 2017

apple sue geekbench CEO lol ???? Are you for real ????

9. piyath

Posts: 2445; Member since: Mar 23, 2012

Most of the world's Android phones are budget phones and user base is in third world countries like India, Africa, Latin America etc. Those people will never report any kind of fault in their budget smartphone to the phone manufacturer because they just don't care, they have no time, they have no knowledge, they have no exposure to do something like that. They'll just go to a local phone repair shop and replace their battery on their own. Even if they do complain no OEM will ever promptly react to it like Apple. Also there is this massive Apple hating vibe around the world for many years now due to their over expensive products and because it is an American company. Media do pickup even a slight blip from Apple and expand it to a huge braking news story and trash Apple right away. Nobody will do that to Samsung or Huawei or Motorola unless it is extremely necessary. All these factors has to be accounted for in this situation.

11. submar

Posts: 713; Member since: Sep 19, 2014

Epic facepalm.

14. Panzer

Posts: 282; Member since: May 13, 2016

The massive Apple hating vibe was their own doing. Stealing others ideas and patenting them. Then go around suing for ideas they took from others. It's not the iPhone that is so bad it is company the company behind it. https://digitalsynopsis.com/buzz/did-apple-actually-invent-anything-infographic/ https://www.huffingtonpost.com/2015/02/25/apple-patent-infringement_n_6750960.html https://thenextweb.com/apple/2016/02/12/apple-is-being-sued-for-its-use-of-3d-touch/#.tnw_CNNrIAnw

27. ColinW

Posts: 412; Member since: Jun 04, 2014

Do you not see there is a massive Apple bias in American and some other western media too? Samsung is hated as much as Apple, if not more and contrary to what you say it will trash them at every opportunity. You have an extremely blinkered view, wake up and start living in the real world.

32. makatijules

Posts: 835; Member since: Dec 11, 2017

You are a terrible person. It .just suck to be you. Yes batteries do degrade. But iPhone batteries degrade faster than any brand of phone even Samsung cheapest phones, b3cauze Apple buys the cheapest craptastic batteries from China. And also because IPhone's have to be charge more often, b3cause they die with normal.usage, that means faster degradation. It's a shame you blast someone else. It is Apple cult for using cheap parts. The ooy expe side parts in the iPhone is the SoC, and the display.

36. HansP

Posts: 542; Member since: Oct 16, 2011

The reason more and more people hates Apple is 100% Apple's own wrongdoing. They've been screwing their buyers over for decades, relying on RDF (a Stockholm Syndrome-like mentality where buyers just accept it because it's always been like that). Apple's "apology", consisting of a hollow "we're sorry" and a temporary option to increase Apple's revenue by buying a new battery (remember, this won't fix the issue) reeks as much as their handouts of rubber bands when #antennagate blew up in their faces. The RDF is wearing off. Apple will either have to change their way in dealing with consumers or they'll eventually end up with the same irreversible popularity drops that killed off previous "unstoppable" brands like Motorola and Nokia.

16. NarutoKage14

Posts: 1327; Member since: Aug 31, 2016

You do know that many countries have 2 year warranties by law right?

20. jalcoplumb

Posts: 1; Member since: Jan 04, 2018

Way to generalize and make assumptions about third world countries. I personally like to choose how I use my phones and computers and not have it dictated to me by a company that claims they know what is best for me. I like to be able to drag and drop music, video, pictures, and files onto a micro SD card or directly to my phone. I like to take my SD card out with all my stuff on it and put it in my new phone without spending hours transferring and backing stuff up. Nothing more painful to me than having to deal with my daughters iPhone issues. Paying for iCloud storage or having to back-up and restore her phone. Hearing “Dad how come it is taking so long…” Being forced to update your OS or iTunes in order to back-up a phone that is working perfectly without the update. If I want to run my phone in high performance mode and drain my battery in 20min so be it. If I want my battery to last two days I can slow everything down by my choice. My generalization is that the Apple loving people of this world are mindless automaton’s and blindly allow Apple to make choices for them. When my daughter got her new MacBook Pro and couldn’t plug her earbuds, HDMI cable, or Cat5 cable in because it only has usb C/Thunderbolt3 port. You spend $2,000 dollars on a laptop and you have to fork out money for adapters…. They call it driving progress… Wake up!!! It is a way to sell you stuff that you shouldn’t have to buy. Taking the headphone jack off the iPhone was another great idea… lol… I’m amazed how society is so gullible.

23. tedkord

Posts: 17409; Member since: Jun 17, 2009

You've got something on your nose.

28. ColinW

Posts: 412; Member since: Jun 04, 2014

What a stupid argument. Android OEM's design their phones better so they can fit larger batteries in a size that is less than an iPhones so that not only they have a better battery life from day one, but are able to cope with the problem of battery deterioration over time far better. They are not trying to hide there is a problem, but come up with a practical solution to get around it. People do not know that iPhones battery deteriorates over time to such an extent is significantly affects their phone performance. Apple exaggerates its battery life in its marketing and like to give the impression that they last longer, in part by continuing to update older phones (which actually are designed to slow down or brick phones). There have been a tiny number of Note 8s with reported battery problems, all sorted buy a warranty replacement, it is not an issue.

29. BoloSantosi1

Posts: 2; Member since: Dec 28, 2017

Your trolling hurts

12. NewroticSlob

Posts: 182; Member since: May 09, 2013

Apparently, ignorance is not bliss? The battery issue after a year has been a known issue. However, different companies deal with it in different ways. The way Apple did it had benefits and detriments. Not telling their customers was a detriment and not transparent. They've raked in billions, if not trillions of dollars because they weren't transparent or honest to their customers. This is bad on Apple not anyone else.

31. makatijules

Posts: 835; Member since: Dec 11, 2017

Good. When you screw your customers, then you will get screwed. I hope they only get $29 batter sales for all of 2018 or most of it. Over 200M people probably upgraded who didn't need to because all they needed was a battery. This is the wake up call Apple needs.

33. makatijules

Posts: 835; Member since: Dec 11, 2017

It was that It and don't even stand up for customers who buy Apple products. Eve. Though they themswlv3s buy them. Why are Apple fans such a hateful bunch of cancer ridden losers?

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