Apple publishes letter of apology, cuts price to replace certain iPhone batteries by 63% to $29

Apple publishes letter of apology, cuts price to replace certain iPhone batteries by 63% to $29
After Apple recently confirmed that it throttled the CPU speed of certain older iPhone models, the company today published an apology letter that it titled "A Message to Our Customers about iPhone Batteries and Performance." In the letter, Apple acknowledges that customers might feel that Apple let them down. As a response to those who say that Apple is guilty of planned obsolescence, the company says that it would never do anything to shorten the lives of its products.

Apple is now being accused in lawsuits of purposely slowing down the performance of older iPhone handsets just when the newest models are ready to be launched, thus creating demand for the newer iPhone units. The tech titan explains things differently. It says that over time, chemically treated batteries such as the rechargeable ones used inside the iPhone, start to become less reliable in terms of delivering peak power when the phone needs it to handle a complex task. If the battery can't power the phone, the latter will shutdown. With last year's update to iOS 10.2.1, the operating system "dynamically manages the maximum performance of some system components when needed to prevent a shutdown."

Originally, Apple says that it figured that users of models ranging from the iPhone 6 to iPhone 6s Plus (including the iPhone SE), were experiencing slowdowns due to "a normal, temporary performance impact when upgrading the operating system as iPhone installs new software and updates apps, and (from) minor bugs in the initial release which have since been fixed." But Apple now says that there was a third factor that it should have taken into consideration, the continued deterioration of the battery in these units. Most of the phones suffering from slower performance were running on their original batteries.


Apple says that in order to "regain the trust" of Apple users, it is taking two steps:

  • The cost to replace a battery on an out of warranty iPhone is being reduced by $50 to $29. The phone getting the discounted battery must be an iPhone 6 or later, and needs to have a battery that needs to be replaced. Apple will offer this price from January through December 2018, and more details will soon be announced.
  • Early in 2018, Apple will disseminate an iOS update that will allow users to learn more about the health of the battery that is powering their iPhone. This will show iPhone owners whether the condition of the battery powering the phone is negatively affecting the performance of the device.

Apple ends the letter by saying "We will never stop working to earn and maintain it. We are able to do the work we love only because of your faith and support — and we will never forget that or take it for granted."

You can read the entire apology for yourself by clicking on the sourcerlink. The apology probably won't stop the already filed lawsuits from proceeding, but from Apple's point of view it was required to get its side of the story out.

source: Apple

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90 Comments

1. SIGPRO

Posts: 2810; Member since: Oct 03, 2012

Hahah, tail between their legs! Still they charge customers for the use of crappy batteries? 40% 8 and X slashed. Lost 14 billion in a few days. France will f*ck them up for 11 billion. This happens eventually when you cheat, lie and steal! Yes apple is a great company.......

9. NickHill

Posts: 388; Member since: May 07, 2016

What did they lie? What did Apple steal from you? Butthurt.

11. EvilAPi

Posts: 114; Member since: Sep 25, 2017

Throttling performance is not a lie?

14. NickHill

Posts: 388; Member since: May 07, 2016

How? Do you even know what does a lie mean? I guess you did not read their apology post.

20. EvilAPi

Posts: 114; Member since: Sep 25, 2017

The throttling issue is discovered by an Apple fan last week, not Apple. So that's why Apple apologized until NOW. Was that a lie? Pathetic truth defender.

54. Ralph.

Posts: 249; Member since: Dec 20, 2017

Like I said before, he is a worshiped off Apple.

67. NickHill

Posts: 388; Member since: May 07, 2016

A 1715 mAh battery outperforming 3000s out there. Things come at cost, mate. As they said, performance and battery are inversely related so they just had to do that in order to increase life span of the battery. Moreover, they started throttling iPhones after 2 years and it makes sense. They just didn't slow down right after the moment you bought that.

69. Macready

Posts: 1798; Member since: Dec 08, 2014

Nonsense, 1 out of 7 iPhones 7 slowed down within a year too. That's clearly an attempt to cover up a serious hardware /design flaw.

72. Peacetoall unregistered

" A 1715 mAh battery outperforming 3000s out there. Things come at cost, mate" Right man that's why they are being sued.

75. EvilAPi

Posts: 114; Member since: Sep 25, 2017

No matter how you explained, you still a pathetic truth defender aka failed liar. Get a true life, don't live in the world of imagination.

88. kevin91202

Posts: 640; Member since: Jun 08, 2014

Actually, the throttling issue has been suspected for over a year, but no hard proof was found until Geekbench did their own analysis.

24. sissy246

Posts: 6959; Member since: Mar 04, 2015

OMFG, sheep alert. Yes, defend a company that will lie about not slowing down phones tell they get cought.

18. makatijules

Posts: 835; Member since: Dec 11, 2017

They stole money, by causing people to spends $800 to buy a new phones vs $80 for a battery. Then Apple chstging $50 for a $10 battery pack is pure evil. The huge battery in the Note 8 cost only $20. IPhone batteries are much easier to replace because of how the iPhone is made. So there is no need to charge so much. Also I don't know any Android phones that have ever needed a new battery in just one year of charging. NONE!!!! Th3 iPhone has to be charge more often, which likely degrades them fast. Only the ax comes with a good battery because it's from Samsung SDI.

23. aegislash

Posts: 1437; Member since: Jan 27, 2015

Typos, evident Apple hate, and somehow shoehorning Samsung/Note8 into the comment.....tsk tsk, typical Techie.

26. sissy246

Posts: 6959; Member since: Mar 04, 2015

You mean how isheep bring apple into a Samsung article. Pot calling the kettle black

30. aegislash

Posts: 1437; Member since: Jan 27, 2015

How about perhaps learning what pot calling the kettle black means? You've said it to me twice this week, and both instances, you've been wrong. I've never once brought Apple or Samsung into articles where they don't belong.

61. sissy246

Posts: 6959; Member since: Mar 04, 2015

Didn't really mean you. What I meant by that is both sides do it.

35. maherk

Posts: 6684; Member since: Feb 10, 2012

Sissy, why are you defending Techie? You're better than that. He is a racist, full of hate troll, who glorifies Samsung and despises anyone who dares to criticize them. And as far as I know, aegislash isn't a sick blind troll like troll, based on his previous comments I've seen him post.

37. aegislash

Posts: 1437; Member since: Jan 27, 2015

Maherk, the thing is...I literally do nothing except make fun of trolls and post about my love for Samsung and Apple. But hey, we all have our reasons for not liking people I suppose.

43. maherk

Posts: 6684; Member since: Feb 10, 2012

Blind trolls like techie and cnour doesn't even care if your fan of their favorite brand, you must be a sheep like them or you will also get attacked. Everyone on this site know that Samsung are one of my favorite companies, but when I dare and criticize them, techie will go into full attack mode, writing essay after another.

56. makatijules

Posts: 835; Member since: Dec 11, 2017

At least I wasn't stupid to buy a phone from some rinky dink black market street thug, and then expected Samsung to replace it, when I purchased from unverifiable means. You all blast Samsung for cheating on benchmarks, but this is worse. And yet you're attacking me? Wow. Must be so lonely at the bottom. But i wont be joining you.

63. sissy246

Posts: 6959; Member since: Mar 04, 2015

Agree, just once in a blue moon he can say something that makes since and I don't care who it is , if I agree with they are saying I will say so, troll or not. I can't stand a racist person and karma will take care if them at some point.

53. makatijules

Posts: 835; Member since: Dec 11, 2017

Calling out typos vs debating what I said, shows who the hater is. Oh and who is this Maherk trying to call someone out. First off I'm not a troll. I Also didn't attack you or anyone else. Why don't yoibtake that same energy an attack greedy corps like Apple who have an advantage and still do things they shouldn't. They have a 100% monopoly on IOS. They don't have the resort to such. If this had been ANY Android OEM, you guys would been all over it. Also my name is not Techie, my name is Julius. And I don't like or dislike any OEM. I use both an iPhone and a Samsung phone, and since I spent my money not then and not your, I can damn what I want good or bad about them and I don't give a 2 cents about what you think of it.

80. Leo_MC

Posts: 6391; Member since: Dec 02, 2011

Every phone needs a new battery when it reaches its number of recharge cycles. EVERY PHONE - without exception. I charge my phone 1+ times a day (some days I'm using it for 8-10h; I know, I needed a plus version, but I found 7 to be too big), so I need a new battery every year.

50. razmahtaz001

Posts: 501; Member since: May 11, 2013

re:9. NickHill (Posts: 178; Member since: 07 May 2016) What did they lie? What did Apple steal from you? Butthurt. ================ isnt a letter of apologize evidence of such lies? but i do understand that in your eyes, apple does no wrong, never guilty of anything even with evidence LOL

65. Mr.Pussy

Posts: 348; Member since: Feb 16, 2017

Apple steal a lot of things. Ask the courts or ask Google. How many companies have they pay up from caught stealling? Lies? They pretty darn good at that too. They so good that they know how to convince little kids keep buying them over-rated iPhones lol.

36. Ralph.

Posts: 249; Member since: Dec 20, 2017

Rip Apple.

39. tcomm

Posts: 6; Member since: Nov 08, 2017

It is not really an apology. The text said they will continue slowing down iphones.What a bad management!

41. aegislash

Posts: 1437; Member since: Jan 27, 2015

Seems more like a 'Sorry we got caught' than anything.

2. PopeFrancis

Posts: 110; Member since: Aug 05, 2014

Their shady business tactics are the main reason why Apple never gets my money.

* Some comments have been hidden, because they don't meet the discussions rules.

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