Google talks about expanding Pixel portfolio
The search giant had underestimated the demand for the Pixel 4a in the country, which explains why it wants to have more stock this year.
A company executive said:
Google doubled inventory for Pixel for India last year and this year the intention is to further increase the focus and get larger share from global inventory for the India market.
The Pixel 4a was priced 25 percent lower than the 3a in India, a strategy that clearly worked. The company is keeping a close eye on rivals Apple and OnePlus to maintain an aggressive pricing strategy in the mid-tier category and also wants to expand into more price segments, now that Pixel is a recognized brand.
Google is also looking into shifting a portion of its smartphone manufacturing to India for 'both domestic and export needs.'
The Pixel 5 and 4a 5G were not released in India because the country didn't have 5G services at that time. The country still hasn't launched 5G networks, which doesn't bode well for the launch of the Pixel 6.
The upcoming Pixel 5a is rumored to take design cues from the Pixel 4a 5G and Pixel 5. Leaks point to a 6.2-inch OLED panel with a Full-HD+ resolution, a 3.5mm headphone jack, a rear-mounted fingerprint reader, and the familiar square camera bump for two camera sensors, an LED flash, and a phase-detection autofocus system.
Related phones
- Display 6.2 inches 2340 x 1080 pixels
- Camera 12.2 MP (Dual camera)
- OS Android
