Google has a handful of big names on board, including Sony, Lenovo, and JBL, that will be releasing their own Google Assistant-enabled smart speakers with displays
later this year. According to CNBC
, the company has now started pitching brands the idea for short "how-to" videos that Google Assistant
will be able to pull up when a user asks for instructions on how to do something.
Right now, if you ask how to do something, Google Assistant will either spell everything out for you, or if you have an Assistant-enabled speaker with a screen, you'll also get some instructions on the display. But seeing as how more and more devices are adopting the speaker + screen combination, videos would really be a great way to enhance the results for frequent user queries on how to do things.
According to an inside source, Google has no plans of monetizing these videos early on, but such content would be otherwise rife for monetization. For example, a food brand could start making how-to cooking videos, which could potentially be monetized in a YouTube-style way. However, Google has no intentions of making money from this endeavour for the time being, and is expected to showcase the feature at Google I/O, this May.
It's been long-rumored that Google is working on a Home device with a screen, which could also be showcased in May. The alleged how-to videos feature would tie in nicely with such a product.