The iPhone XR accounted for almost half of all US iPhone sales during Q2

The iPhone XR accounted for almost half of all US iPhone sales during Q2
After expecting a little too much from the iPhone XR, many analysts were quick to deem Apple's lower-cost 2018 handset a flop. But when all is said and done, the $749 and up device has impressively managed to resist an onslaught of similarly priced Android flagships with arguably superior specs, topping several best-selling lists since its late October 2018 release.

The iPhone XR was found to dominate the weak but oh-so-important US market back in January, retaining its leading position throughout the quarter and then extending its supremacy until the end of Q2. Meanwhile, Apple pulled off another overall domestic win against Samsung in the January - March 2019 timeframe, despite the early success of the Galaxy S10 family.

The S10 and S10+ couldn't crack the top three best-selling smartphone model list stateside during the year's second quarter either, with the iPhone XR followed by the iPhone 8 and XS Max in Kantar's recent chart. Obviously, that also means Apple's higher-end 2018 handsets are far less popular than their more affordable sibling, with new numbers released by the Consumer Intelligence Research Partners providing context for this interesting and somewhat unusual situation.

The iPhone XR dominance is almost unprecedented

The XR may have failed to meet certain overly optimistic sales predictions from last fall, but when it comes to market share, the 6.1-incher appears to have actually exceeded everyone's expectations. According to Kantar, 7.8 percent of all smartphones shipped in the US between April and June were iPhone XR units, while according to the latest CIRP report, the LCD model accounted for 48 percent of iPhone sales stateside in the same timeframe.


That's right, one in two US iPhone buyers (give or take) chose the XR during Q2 2019, with the XS and XS Max merely accounting for a combined 19 percent slice of the pie. That puts the 2018 generation at a 67 percent total, up from 59 percent in Q1 and a little over 50 percent for the iPhone X, 8, and 8 Plus this same time last year.

The iPhone XR alone is more dominant than the iPhone X and 8 Plus taken together back at the end of 2018's second quarter. Finally, perhaps the most impressive thing about the XR is that its towering sales share right now has last been reported for an individual model way back in 2015. Of course, the iPhone 6 had fewer rivals four years ago, while the iPhone XR is currently available alongside not just the XS and XS Max, but the 8, 8 Plus, 7, and 7 Plus as well from the official US Apple Store.

A number of Apple services are still struggling

Because hardware devices are not selling as well as they used to, the Cupertino-based tech giant has been ramping up its focus on software and "services" like the upcoming TV+ streaming platform. CIRP has a few interesting services-related stats to share too, estimating that nearly half of US iPhone buyers are also paying Apple for iCloud storage.

That 47 percent number is pretty impressive, considering all the robust iCloud alternatives available on iOS right now, but other Apple services are boasting much lower penetration scores. The company's music streaming platform, for instance, sits at 35 percent, and although that number represents a massive improvement from the Q1 2019 adoption, its growth is almost entirely a result of the recent iTunes death.

Meanwhile, the popularity and aggressive pricing of third-party options make it impossible for AppleCare warranties to break into double-digit territory, with Apple TV, Podcasts, and News scoring between 15 and 29 percent penetration as they also face stiff competition. 



1. iloveapps

Posts: 909; Member since: Mar 21, 2019

Good news for apple and bad news for trolls.

24. sgodsell

Posts: 7514; Member since: Mar 16, 2013

You have got to be kidding. Apple sold almost 33% of all smartphone sales in the US, and they were naturally iPhones. The rest or 67% of all the smartphones sold in the US were Android smartphones. Apple released 3 new iPhones, and your choice for a new iPhone is A, B, or C. Or you could buy an older iPhone from previous years 8, 7, 6S. The iPhone XR is the cheapest of the new iPhones. Yet it's not worth $750 spec wise. If you took and used the same specs on an Android smartphone, then the XR specs wouldn't even command a sale price of $350. But since it's an iPhone, and Apple knows that if you want an iPhone, then you have to pay what ever price Apple wants. That is the truth. Android has literally thousands of different models that come out each year, and from hundreds of different Android OEMs. There is tuff competition between Android OEMs. Nevermind Apple. Yet 67% of all the US smartphones were Android. But please don't forget Apple sold 33% of all the smartphones in the US. And out of the 33% Apples iPhone XR was the top selling. That tells a lot in itself. If Apple made an SE2 that was cheaper than the XR. I bet you the SE2 would be the top selling. But that would look bad on Apples new designs. Wouldn't it iloveapps?

31. mackan84

Posts: 609; Member since: Feb 13, 2014

And please don’t forget that Apple, Samsung, LG, Motorola or whatever you want, all want one thing; To sell as much as possible of their hardware with as much margins as possible. There is only two who gains some if the smartphone runs iOS or Android. But Apple want those margins from hardware as much as anyone else. It’s kinda like Lenovo gives a s*it that 76% of the sold laptops runs the same OS as theirs. They don’t. They care that they are selling the most. Nobody talks about apps on this site but sometimes software as in OS is more important and sometimes hardware is the more important aspect. Or sold model or most money earned etc. I think you all just wanna argue and use whatever fits your argument. Get into politics and you’ll earn money off of it :)

37. Mike88

Posts: 438; Member since: Mar 05, 2019

You can't talk on behalf of whole android,, which android oem are you supporting?

2. midan

Posts: 3097; Member since: Oct 09, 2017

But but no-one buys phone with 720p screen, Oh well :)

3. Mike88

Posts: 438; Member since: Mar 05, 2019

Are you trying to bash apple or praise them?? You've no idea what a liquid retina display is right? I personally didn't use the iPhone XR as I chose the premium iPhone XS for the compact size and higher quality. But I got to experience the retina liquid display in the new iPad pro,, I love the display on my iPad pro, it's so amazing and color accurate. Things look much better than my oled TV even. I can say liquid retina is not just a marketing term, it's really a very high quality display and iPhone XR has the same so I'm sure it's also amazing.

4. mackan84

Posts: 609; Member since: Feb 13, 2014

Now this is a more fun fight! When apple-users bash each other. I’m having a discussion with Leo in an old article right now :) We Apple-users should stick together and throw hate at each other’s purchases instead. Better for consumers!

10. Vancetastic

Posts: 1699; Member since: May 17, 2017

These aren’t mere Apple users...these are the hard core fanboys, and they’re hilarious. Check the language in mike88’s post...that’s a boy in love!

12. Vancetastic

Posts: 1699; Member since: May 17, 2017

Who said that?


Posts: 943; Member since: Feb 23, 2014

The XR is the best iPhone. Better looking with the colours, best battery life, best size. The Xs feels to small and the Xs Max is too big. XR is the sweet spot.

6. Tipus

Posts: 899; Member since: Sep 30, 2016

Most affordable iphone sells best? What a surprise :))

8. midan

Posts: 3097; Member since: Oct 09, 2017

Except it's far from most affordable iPhone.

17. L0n3n1nja

Posts: 1581; Member since: Jul 12, 2016

If you want to compare old iphones against the current generation. If you want the newest SOC and latest camera etc there is no cheaper option.

21. iloveapps

Posts: 909; Member since: Mar 21, 2019

Affordable for android is $200. No wonder why their ASP is so low.

9. whatev

Posts: 2396; Member since: Oct 28, 2015

Gentlemen, prepare for the incoming tsunami of salty tears :)

11. Vancetastic

Posts: 1699; Member since: May 17, 2017

If you want the newest iPhone, it’s by far the best deal. You can even get them for “free” from some carriers, I think.

13. TBomb

Posts: 1632; Member since: Dec 28, 2012

One could possibly argue that iPhone buyers don't care about the features and they just want a cheap phone (at least in 2018/19). Less than 20% bought the top model in 2018 (the X) and less than 20% bought the top model in 2019 (XS and XS Max). The services penetration chart is a little less telling - but still troublesome for the people who care about financials since it looks like the real bread and butter services have low penetration.

19. L0n3n1nja

Posts: 1581; Member since: Jul 12, 2016

This doesn't spell doom or death for Apple but I do consider it bad news. Consumers are buying cheaper iphones instead of the flagship, unless market share increases and Apple ships more phones they will see a drop in profits. That won't look good on their stock or market value. If I was a stock holder I wouldn't be happy about this.

29. whatev

Posts: 2396; Member since: Oct 28, 2015

This iPhone XR is the same price that a regular iPhone had before the X, XS, XS Max existed, actually this means the iPhone is still popular and has gained costumers for a new segment (ultra premium) with the 1k ($,€) iPhones , if the X, XS, XS Max didn’t exist but only the XR or an iPhone with its price, the sales numbers would be crazy

30. whatev

Posts: 2396; Member since: Oct 28, 2015

If people really wanted a very cheap iPhone then the iPhone SE would be like the best selling phone of all time and that isn’t the case

20. OneLove123

Posts: 1245; Member since: Aug 28, 2018

I just got two Moto g7 power and I like it more than my xr.

22. iloveapps

Posts: 909; Member since: Mar 21, 2019

Lier. You don’t own iphone. You’re one of the list of apple trolls.

25. OneLove123

Posts: 1245; Member since: Aug 28, 2018

Sure, I got it free from T-Mobile. Believe what you want, Tim cook.

27. Romantico3pe

Posts: 179; Member since: Sep 14, 2015

Long live LCD screen

28. whatev

Posts: 2396; Member since: Oct 28, 2015

This is like the new iPhone 6, it’s going to make viral the new form factor and design like the 6 did back in its time

39. riteshrkm

Posts: 162; Member since: Apr 15, 2015

Currently in India XR is same price as Note 9. Do I need to even compare feature wise? Someone here says XR is flagship! Yes its price is flagship

* Some comments have been hidden, because they don't meet the discussions rules.

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