TV+, News+, Oprah+, Arcade, do you think Apple is starting a media war?

TV+, News+, Oprah+, Arcade, do you think Apple is starting a media war?

After issuing a plethora of new hardware on the hush-hush lass week with simple press releases, starting from new iPads and finishing with AirPods 2, Apple reserved the stage today entirely for its new adventures in content and media. Multimedia.

It took on cable and Netflix with the upcoming Apple TV channels and TV+ subscription streamer. Game streaming and distribution platforms like Steam or Google's upcoming Stadia will face the formidable Arcade undertaking. News aggregators and standalone publishers now have another potentially huge platform to consider - News+

In one fell swoop, Apple wiggled its way right smack in the center of the news and entertainment industry, moving swiftly from a hardware to a content creation focal point. None of these newfangled Apple services can take on the established players on its own just yet, though. 

While News+ may give you access to 300+ magazines, the most it managed to sign up were the LA Times and WSJ - hardly the a la carte news buffet it envisaged for its freshest offspring. Ditto for the Arcade gaming platform, and the TV+ original video content streamer. The numbers they will start with are a far cry from the established competition in the fields.


What Apple seems to be betting on, however, is the cumulative power of the platform it has, and the stickiness that will come from offering most everything that your heart desires in the world of infotainment we all live in day in and day out. Once you go that Apple rabbit hole, it imagined, it will be hard to break up with your iPhone, iPad, Mac or even a Samsung smart set with the new Apple TV app on it. 

The ability to have your movie, TV channels and shows, newspaper, magazines, or games access folded into one Apple nexus could certainly sound appealing for many an Apple device owner. If the giants of the competition aren't worried for their own turfs, Apple's cumulative assault on the media and content business as a whole seems to have started tonight, and with $250 billion war chest, the folks from Cupertino may just be warming up, what do you think?

TV+, News+, Oprah+, Arcade, do you think Apple is starting a media war?

Yes, the competition should be worried
37.89%
No, Apple is just playing catch-up
62.11%

FEATURED VIDEO

16 Comments

1. libra89

Posts: 2219; Member since: Apr 15, 2016

Nah, they are just catching up. The News+ thing isn't a big deal imo. I think with the TV+, you'll have people going to try it out and depending on how good the shows are, that would decide the potential success.

6. RevolutionA

Posts: 390; Member since: Sep 30, 2017

Brace for the heaviest impact from Apple. Netflix, Roku, Amazon etc sh*t gonna die soon

8. maherk

Posts: 6679; Member since: Feb 10, 2012

Bahahaha

9. libra89

Posts: 2219; Member since: Apr 15, 2016

I can't see anyone giving up Netflix for this but I can see people using Netflix and this together in the way that people do with Netflix and Hulu or Netflix and HBO.

13. Mike88

Posts: 88; Member since: Mar 05, 2019

Catching up is a completely wrong term here because apple wasnt a competitor to these services until now, they are entering the competition now with a grand entry...Apple has analyzed the market well and their biggest advantage will be the already available user base who are using ios devices across the world.. Plus it's observable that they are focusing on quality rather than quantity as no matter how popular Netflix is, around 80% of their content go wasted unwatched....they focus on some shows while there are some shows which never get viewers despite being good content wise. Netflix and all these services should really be worried because even they know that most of their subscribers come from Apple not android even Netflix cut istore subscription option to save apple's cut but I think it's getting back on them now,,,the audience they target are already in apple's user base...plus ios users trust apple services before 3rd party ones,, the success of apple music which depressed spotify ( they are suing apple for unfair advantage in apple music) and other music services... Apple music made to firetv stick recently,, this video service also seem to expand on more devices so apple will have easy subscribers and while Netflix subscribers are mostly Irregular who subscribe for for a couple of months then unsubscribe,, then return after sometime and it continues like this,, apple will have easier regular subscribers. Netflix will really be depressed but Netflix fans shouldn't go mad either coz eventually it'll only bring Netflix prices down. I won't comment about news service yet but the video and gaming services shows real potential.

2. LawnBoy

Posts: 96; Member since: Feb 23, 2019

Oprah is the kiss of death

3. midan

Posts: 2555; Member since: Oct 09, 2017

Huge day for Apple and their users. This will lockdown Apple users even more, such an amazing services. I can see how popular the news+ going to be with all those Magazines. Also when they are giving the video service for other TV's too it shows they aren't joking with this. Seriously who wouldn't want all their video services content to be in same place instead of opening many apps everyday to find the right series or movie.

4. libra89

Posts: 2219; Member since: Apr 15, 2016

This is a great point but people will do it anyway. See how many people use Netflix...

11. vincelongman

Posts: 5611; Member since: Feb 10, 2013

Netflix has been doing the same thing e.g. Netflix also has content from BBC, CBS, DreamWork, NBCUniversal, Nickelodeon, Paramount, Warner Bros Wouldn't be surprised if Netflix had tried licensing HBO and Showtime's content in the past Netflix will probably try again now that they've license their content to Apple

5. surethom

Posts: 1581; Member since: Mar 04, 2009

I guess mainly apple users well some of them would join, but majority are Android users & they would not think this is for them.

7. cmdacos

Posts: 3818; Member since: Nov 01, 2016

Interesting to see the Ifans jump for joy. I suppose they're used to paying for half baked services.

10. Vancetastic

Posts: 746; Member since: May 17, 2017

It’s Apple wanting a cut of the business. It’s a money grab, nothing more. It’s not for me. I like choices. Fanboys love it, though. It gives them even less to have to think about.

12. iloveapps

Posts: 401; Member since: Mar 21, 2019

Apple services are way behind than any other OEMs. This is what an ecosystem like, gather everything for users needs. Making life simple without compromising users’ privacy and security. And this is what I love in apple. The androids fans just gonna hate it because it would be another expense for them, they just want a free service and doesn’t annoy with spam and ads wherever you go to the web.

14. wickedwilly

Posts: 539; Member since: Sep 19, 2018

It is funny how iFans like to think they know what Android users want, when they do not even know what they want until Apple tells them what it is. I use Android phones and know what I want which is why I do not even consider iPhones as they do not even come close.

15. fakenewzz

Posts: 106; Member since: Nov 15, 2018

My prediction: this will be massive fail. Oprah sux and is old and irrelevant.

16. sissy246

Posts: 6956; Member since: Mar 04, 2015

It might do ok, but thats about it.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.