WhatsApp reveals monetization plans, new set of business tools launched

WhatsApp reveals monetization plans, new set of business tools launched
Facebook has just confirmed to plans to start monetizing WhatsApp by offering a new set of features to customers who need more powerful tools to communicate. Even though the company launched WhatsApp Business early this year, it looks like many consumers want a much quicker and easier way to chat with a business than making a call or sending an email.

So, going forward, WhatsApp is making available the following feature to those who want to connect with a business:

  • Request helpful information: When you need a shipping confirmation or boarding pass, you can give your mobile number to a business on their website, on their app, or in their store to send you information on WhatsApp.
  • Start a conversation: You may see a click-to-chat button on a website or Facebook ad to quickly message a business.
  • Get support: Some businesses may provide real-time support on WhatsApp to answer questions about their products or help you resolve an issue.

Apparently, businesses will have to pay to send certain messages, which should make them more selective over what questions and request they'll answer. Moreover, messages will remain end-to-end encrypted and users will be able to block any business with just a tap of a button.

Lastly, Facebook says that it will add more business to WhatsApp in the coming months. Also, more changes may be implemented based on the feedback received after the new tools get into the hands of users.

source: WhatsApp



1. greyhulk

Posts: 184; Member since: Jun 30, 2010

The beginning of the end.

3. RebelwithoutaClue unregistered

Why is it the beginning of the end? It will still be free for consumers using a normal Whatsapp version

5. T12RYK

Posts: 849; Member since: Jun 10, 2011

It is the beginning of the end you petulant child. How dare you say otherwise when the comment above clearly states the aforementioned idiocy!

6. RebelwithoutaClue unregistered

Haha wow, it has been ages since I saw/heard the word petulant. I like that word, thanks for bringing it back into my life ;)

7. T12RYK

Posts: 849; Member since: Jun 10, 2011

You are very welcome. _From you local neighborhood troll._ ;-)

2. Valdomero

Posts: 704; Member since: Nov 13, 2012

I'm intrigued with this Whatsapp Business, can you have the same number in several phones, like four phones synced with a single number? This might be useful for account executives that move around a lot.

4. RebelwithoutaClue unregistered

Not sure about multiple phones, but you can have integration with your entire communication system, like Skype for business or Twilio. Or integrate it with your helpdesk tool, like Zendesk

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.