Fitbit is on a roll lately: after unveiling the Fitbit Blaze, a $200 fitness tracker that borders on the territory of smartwatches and was seen as direct competitor to the Apple Watch
, now the company has unveiled the Fitbit Alta.
The Alta is a more tradition wristband that does not go in direct competition with smartwatches, but instead aims to do lifestyle and fitness tracking in style. Also, it comes with a fairly affordable $130 price. Still, it does have a small vertical display, where you can see not only your steps and daily progress, but also notifications from your smartphone.
So what can the Alta do? It does not have a heart rate sensor, but it does the following:
- all-day activity
- automatic sleep tracking
- reminders to move
- automatic exercise recognition
- call, text and calendar alerts
- interchangeable bands
The most obvious benefit of such a fitness wearable is undoubtedly battery life, and that's where the Alta delivers: it comes with the promise of 5 full days and nights between recharges (still, that's a bit less than the battery life on the Fitbit Charge for instance, which lasts up to 7 full days). Take a look at the official promo right below.