Voicestream (T-mobile) launches wireless service in California and Nevada
T-Mobile makes its debut in the United States today, choosing California and Nevada as the first markets in the country to launch its wireless voice and data services under the global brand name T-Mobile. That step follows after a network sharing agreement with Cingular Wireless enabled Deutsche Telekom's US mobile communications subsidiary VoiceStream to start providing services in the two states. VoiceStream's says that it will transition its current VoiceStream brand to T-Mobile over the next few months and market the brand in 45 of the top 50 U.S. markets This follows similar rebranding campaigns of T-Mobile International's subsidiaries in Germany, the UK, Austria and the Czech Republic earlier in the year.
T-Mobile's GET MORE service offering promises to give consumers and enterprise customers the best value in their wireless service by offering more minutes, more features and more service than any other carrier. T-Mobile is the only wireless operator to offer services on both sides of the Atlantic under a single, global brand name -underscoring the choice it brings to consumers to use `one number, one phone' when traveling worldwide.
Starting today in California and Nevada, newspapers and the airwaves will be filled with T-Mobile and its GET MORE promise through an aggressive advertising campaign. Internationally acclaimed actress Catherine Zeta-Jones, T-Mobile's global spokesperson, will appear in several television, print and radio advertisements showing consumers how they can use T-Mobile to get more from life.