The LG ThinQ is a new "premium audio" smart speaker powered by Google Assistant

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LG will be revealing a bunch of new speakers at CES 2018, and, thanks to an official press release from today, we have some juicy details to share. 

The new lineup includes products such as portable Bluetooth speakers, a speaker bar, and others, but what will perhaps intrigue tech fans the most is the fact that LG is entering the smart speaker market with the introduction of its new ThinQ model. 

ThinQ does look a bit like the regular Google Home and the similarities don't stop there. The company won't be introducing its very own AI helper, meaning that its speaker will host the tried and tested Google Assistant. 

LG says that it has created ThinQ in collaboration with Meridian Audio and describes the speaker as a "premium audio product". This indicates that with ThinQ, the firm will probably try to entice consumers looking to buy something with a bit more oomph than the regular Google Home that's also cheaper than the $400 Google Home Max. 

While there are plenty of third-party Google Assistant-based smart speakers already available on the market, none of them offer the feature of making outbound phone calls. LG hasn't said anything specific about the matter, but the press release states that the Korean company has partnered with Google to ensure that ThinQ "delivers all the conveniences that come with having a digital assistant at your side." 

Pricing and availability also haven't been revealed, but fortunately, we won't have to wait too long to find out, as CES 2018 is just a couple of weeks away. 

source: LG
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