T-Mobile CEO John Legere shreds AT&T and its $450 offer to grab his customers

T-Mobile CEO John Legere shreds AT&T and its $450 offer to grab his customers
This morning, we told you about AT&T's $450 offer to T-Mobile customers willing to switch carriers. With T-Mobile expected to make a blockbuster announcement at CES, some are expecting the nation's fourth largest carrier to be willing to pay off the early termination fees for some customers if they switch to T-Mobile. That sounds like a very expensive proposition, but AT&T must feel that some news is coming that threatens them. Thus, this morning's news.

T-Mobile CEO John Legere wouldn't be one of the most influential people in the industry right now if he sat back and let the competition try to take away his customers. So he responded to AT&T's offer, and he did so in typical Legerian fashion. First, the CEO displayed his razor sharp wit in a tweet to AT&T CEO Randall Stephenson, and then he released an official statement. First, let's recap AT&T's plan. Switch from T-Mobile and the nation's second largest mobile operator will give you as much as $250 in a promotion card to be spent on AT&T equipment and services only. The remaining $200 goes to those T-Mobile subscribers who open an AT&T account and buy a phone using AT&T Next, or activate their own phone on AT&T's pipeline.

Legere's tweet references the spectrum and the $3 billion that AT&T had to fork over to T-Mobile for walking out on its $39 billion bid to buy the carrier. When AT&T pulled out of the deal, it triggered the break-up fee. You can check out the tweet below. In an official statement, the executive calls AT&T's actions "a desperate move". Legere says that T-Mobile customers won't be fooled and customers "will still feel the same old pain that AT&T is famous for......the competition is going to be toast!" He also hints that the announcement at CES next week is going to remove many pain points for customers.

Again, we have to hand it to John Legere. He is not your typical CEO sitting in an ivory tower, miles away from his customers. This guy is more like one of his own subscribers which is why he seems to have great insight into what T-Mobile account holders are looking for.

source: @JohnLegere, T-Mobile via AndroidCentral



1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Lololol I love this guy.

2. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

One more reason why SoftBank shouldn't be allowed to buy T-Mo.... This is what competition looks like. Can you imagine what would be happening if AT&T had been allowed to acquire T-Mo?

5. PapaSmurf

Posts: 10457; Member since: May 14, 2012

No unlimited data, higher prices, two year contracts and no uncarrier benefits.

20. Mxyzptlk unregistered

One gsm carrier. Too much power and influence would be under att had that deal gone through.

24. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

You forgot the part about Sprint customers would be migrating to either AT&T or VZW as their contracts concluded. And all cellular consumers would be f*cked.

49. downphoenix

Posts: 3165; Member since: Jun 19, 2010

why would they do that? Sprint would have been in a bad spot had the deal gone through, sure, but people wouldnt just up and leave Sprint unless they were unsatisfied with their service. Some people dont give a crap about certain things like data speed or rural coverage, and rather have the slightly cheaper billing. And if the T-Mo deal went through, Sprint could have potentially gained hundreds of thousands or even millions of customers out of it, since I bet about half of T-Mobiles existing base would have decided to go to Verizon, Sprint, or some kind of Prepaid service instead of just staying on to transition to ATT.

53. TheRequiem

Posts: 245; Member since: Mar 23, 2012

I disagree aggressively. Son's vision for SoftBank is much more influential and diverse then John's will ever be. SoftBank did to Asia years ago what T-Mobile is doing now. If SoftBank pursued a purchase of T-Mobile, it would be the single largest blow to both evil conglomerate's known as AT&T and Verizon, not only that, it would give former T-Mobile and Sprint the single largest Spectrum of LTE goodness in the world. T-Mo's AWS bands and Sprint's 800, 1900 and 2.5 LTE-A Would pretty much shatter anything AT&T and Verizon could come up with anytime soon.

54. downphoenix

Posts: 3165; Member since: Jun 19, 2010

remains to be seen. And with the changes at Sprint so far since Softbank's got the reigns, I am not going to hold my breath on it. Just to give an example of the "softbank leadership" on their lately, ever since Softbank buyout, in August they axed the ability to swap phones with customer care over the phone, they have to go online or to a store now. Sprint care was open on christmas day. Stores were not. Online reps didnt staff. So christmas day, bunch of people swapping phones, and care had to escalate to a supervisor for them to do the swap, every time, if the cust was unable or unwilling to use the website service themselves Just a sample of how the Softbank ran Sprint has been so far.

66. JerzeySniper

Posts: 22; Member since: Mar 21, 2011

As a former employee of Sprint and constant phone flipper you do know that you can switch the imei of any phone through the automated system. Even better you can go online and do it. The problem were facing today is what i call the "babying" of customers. Most customers like you get mad because we shut your phone off because YOU didnt pay YOUR bill or because YOU didnt READ YOUR bill......jeezus you have tech all over the place do some of the diligence yourself.

3. xtroid2k

Posts: 601; Member since: Jan 11, 2010

Yeah, some people may bite. However I think most will stay with Tmo. I am very interested to see how the softbank deal goes.

4. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Legere is an asshole. He's crowing about money that AT&T was forced to hand over to him because the government didn't allow the buyout to happen. His network is not superior, as any rural customer can attest. Legere is all smoke and mirrors-great at turning phrases, but his company doesn't offer a superior experience in virtually any way except for cost.

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I live in Chicago (urban) and definitely have no complaints whatsoever. If I snag a job with T-Mobile (which I hope I do), then I'll be one happy camper.

23. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Papa I work with Tmobile, great place. Though in tech care, I can firmly attest my hate for droid problems. The tools for BB are awesome, apple limited but easy. Windows simple and easy very few calls regarding them. Number of daily calls would be in least to greatest, win, bb, apple, droid.

43. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Huh...kind of like the market share of each of those OSes...what a coincidence.

50. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Sprint is pretty much the opposite. Most of the resources are geared towards Droid and they offer good support on that. The BB tools are atrocious but honestly those calls are quite few in numbers so they're bearable, but I'd feel sorry for anyone that works with business troubleshooting since they probably see BB a lot more often. Apple calls generally go over pretty well but we often have to use Apple.come resources to handle those calls. Windows, I cant even think of one time I had a WP8 related troubleshooting call, LOL.

7. Daftama

Posts: 641; Member since: Nov 03, 2012

I couldn't agree more yeah brought change in the wireless industry... Doesn't change the fact he is an a hole or the face he talks down about every company speical Att and some how his network is superior LOL

13. xpr3ss10n

Posts: 58; Member since: Dec 15, 2011

"Anything superior but cost"... lol. Seems to be pretty important. Enough for ATT to offer you a bogus gift card for all the money they will be raping you for. Tmobile is kicking ass and taking names. Ive outright paid for my Note 3 thanks to the savings of switching from verizonm someone is obviously stuck in a contract. ... dont worry though. Tmobile will probably solve that in a week for you

28. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I'm actually on a Verizon employee plan. Free phone and I pay less than I would for T-Mobile. And lower costs don't mean anything if your display reads "no service."

45. Extradite

Posts: 316; Member since: Dec 30, 2013

Do you work for them Sniggly...?

46. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I *worked* for Best Buy. I'm not currently in the cell phone industry.

58. Whateverman

Posts: 3295; Member since: May 17, 2009

Left VZW a while back... Couldn't be happier. Yeah, there are 2 areas I've found that don't have a days signal, but even then I can still make and receive calls. T Mobile isn't the dead zone network it use to be. If you check out Open Signal, you'll see in T-Mobile is really getting the network together.

51. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I am looking forward to it, haha :) Me and my wife are gonna debate on whether we wanna do the installlment plan on one of the great phones, or just go with something cheap like the Lumia 521 or Exhibit 4G until a particular phone strikes our fancy.

19. -box-

Posts: 3991; Member since: Jan 04, 2012

The money was an agreed amount between T-Mobile and AT&T that the buyout would happen, essentially a bet by AT&T that it would go through. That it didn't meant that the previously agreed-to terms had to be followed, including the cash and spectrum. As for the network, I've been a T-Mobile customer for almost a decade, using their network all around the middle of the country and as far east as D.C., and have only ever lost signal in the mountains of Pennsylvania and in rare valleys or underground areas. Granted I'm using Nokias all that time, but I've never had any significant or noticeable problem or difficulty with their network. I get LTE just about everywhere I go, the 4G HSPA+ is faster than my friends' phones from other carriers, and I can upgrade whenever I want, for example, I got a Lumia 925 on launch day, and whatever the new spring flagship Lumia is I'll be able to get if I decide too (hoping for a blend of the 1020 and 1520, that is, 5"-5.5" screen, 41-or-more MP PureView, possibly with the multi-lens system discussed in the article about 2014 camera tech this week, big battery, wireless charging, etc.

25. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

925 great device. And where we do not have coverage, we have free roaming. Data is roaming limited but not charged. So if your rural, wifi and roam. yay cheaper and still using others networks lol.

29. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Well, I've had T-Mobile too. And just so you know, places like "the mountains of Pennsylvania" are places where people, you know, live. Cities may hold much of the population, but they don't hold everyone, and it's important to have coverage in the rural areas too. The entire time I had T-Mobile the first time I was roaming on AT&T.

42. JerryTime

Posts: 468; Member since: Nov 09, 2013

I live in VA and Southwest VA might as well not exist to T-Mobile. There is hardly any coverage at all, let alone LTE. I would love to switch, but as of right now I am sticking with Verizon. I have coverage pretty much EVERYWHERE I go, and I have LTE too not just cellphone service. There's nothing "superior" about T-Mobiles network when compared to Verizon. It's not even close. Their policies are great, and the dude likes to sell the dream, but that's all it is as of now, a dream.

47. phonetekmek

Posts: 70; Member since: Oct 04, 2013

As a former DM and Regional trainer for T-Mobile I'll say they have improved their serive and speeds greatly ni the years since I left. But no way in hell would I go to their service. Sprint has a considerably larger voice network and in South Florida the Spark network is faster than anything else I've experienced on any of the other carriers. T-Mobile is a great option in a major metropolitan area but for anyone that travels, or lives in a rural area you should look elsewhere. And if i fell into that catagory I would port to ATT and take advantage of that offer quickly.

48. JerryTime

Posts: 468; Member since: Nov 09, 2013

Haha Sprint over T-Mobile in FL?! Wow, please send me some of what you are smoking if you think Sprint is a better service provider than any major carrier.

8. Cha7520

Posts: 222; Member since: Oct 31, 2010

WWWOOOOOOWWWWW!!!!! I wish T-Mobile was good in my area.

17. corporateJP

Posts: 2458; Member since: Nov 28, 2009

You and me both.

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