Survey shows that 19% are interested in buying an Apple iWatch

Survey shows that 19% are interested in buying an Apple iWatch
As you probably know by now, Apple is supposedly working on a smartwatch that has been dubbed the "iWatch" by the media. With 100 engineers in Cupertino allegedly working on such a device, ChangeWave Research surveyed 1,713 people in North America to gauge how much demand there might be for such a product. The data shows that 5% of those asked are "very likely" to purchase an Apple iWatch for themselves or someone else while 14% are "somewhat likely" to buy such a device.

These numbers bode well for the speculated device. Back in January 2010, prior to the unveiling of the Apple iPad, a survey from ChangeWave Research showed 4% of those asked were "very likely" to purchase a hypothetical Apple tablet while 14% were "somewhat likely" to make such a purchase. Considering the amazing success of the Apple iPad afterward, the fact that the survey showed similar numbers for an Apple iWatch has to make Apple feel pretty confident that the device will receive a warm reception if it is launched.

The main reason to buy an Apple iWatch, according to 18% of those "likely buyers," is loyalty to Apple. These are the people who buy devices made by the Cupertino based company because they trust the Apple name. 16% of "likely buyers" said that the convenience of owning a smartwatch is the reason for purchasing the iWatch. 14% want an Apple iWatch because it is "cool" while 11% said that they were interested in how the device would interact with other Apple products.

Since the speculation started about an Apple smartwatch, other tech giants like Samsung, LG, Google and Microsoft have acknowledged that they are working on such a device.


source: AppleInsider


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11 Comments

1. tech2

Posts: 3487; Member since: Oct 26, 2012

1713 people surveyed. Seriously ?!?!?! PA, would have done a survey and would have got more participants !

2. rupeshwar

Posts: 5; Member since: Aug 08, 2012

81% are not interested in buying an Apple iWatch.

3. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I'm not interested in buying an Apple iWatch! :)

5. gmracer1

Posts: 646; Member since: Dec 28, 2012

I should start a petition on Change.org to see if we can get Apple to go away!

4. gmracer1

Posts: 646; Member since: Dec 28, 2012

18% of the 19% are interested only because of the name/hype/marketing/whateveryouwannacallit

6. avin007

Posts: 139; Member since: Feb 28, 2013

Wow such surprising data......may be the same guys hv been voting through 2006 to 2013.....jst a conclusion from the stats!!

7. chocolaking

Posts: 495; Member since: May 22, 2012

I would love to buy the iwatch for sure

8. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I'm not interested!

9. daddysbeenabadgirl

Posts: 157; Member since: Jul 26, 2012

I'm going to pick up Google Glasses to watch porn and the iWatch so siri can keep track of my best recorded times.

10. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

I have to see it first and play with, but I do love watches.

12. DeathR34PER

Posts: 21; Member since: Dec 05, 2012

I'm wondering what kind of ideas or features it might be for the iWatch if people were to change their ideas to get it really. I'm just saying...

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