Sprint CEO Claure turns rep at new store, making sales and speaking to customers



Move over John Legere. The feisty executive who has turned around T-Mobile by putting customers first has a challenger in Sprint CEO Marcelo Claure. Taking a page from Legere's accessibility with subscribers, Claure visited a brand new Sprint store in Kansas City that replaced a closed Apple Store in the same location.

On Saturday, Claure worked the floor at the new store. Wearing a name tag that read "Marcelo: Trainee," he ended up closing sales of phones and wireless plans; he also had to endure listening to some Sprint customers complain about their bill and wireless service. Sprint's CEO did a good job getting potential customers to make the move to the wireless operator. As soon as he had someone ready to sign with the company, a tablet wielding associate would capture the signatures of the newest Sprint subscribers.


The company reported its first operating profit in nine years for fiscal 2016, which ended in March. Led by its tri-band LTE Plus network, which features the attributes of low, mid and high-frequency spectrum, Sprint is also planning on using 3 x carrier aggregation on flagship phones in order to increase data speed.

source: KansasCityStar, KCUR

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5 Comments

1. Subie

Posts: 2275; Member since: Aug 01, 2015

Going to the ground level is a good thing for a CEO to experience IMO. It can give them insight into the experiences of the staff and customers alike, which could end up effecting corporate decisions from the top!

2. sniper1087

Posts: 537; Member since: Dec 31, 2011

the only one that offers the so called "iphone forever" T-Mobile offers jump which is the same and unlimited data the same a sprint on T-Mobile, with one benefit no other carrier uses which is international data with simple global.

3. true1984

Posts: 862; Member since: May 23, 2012

i had unlimited 3g data in japan with sprint and 1 gig of high speed data in canada

4. fjftokyo

Posts: 65; Member since: Jun 06, 2013

Sprint in the midwest and west coast is straight trash, I don't know about the east but if anyone's from there some insight would be nice. Sprint In LA, SD and SF is garbage

5. lsutigers

Posts: 832; Member since: Mar 08, 2009

And when was the last time you used Sprint in the west coast?? When they were upgrading the network?? Go to any of those places you mentioned, I travel to California every month, and the service is very good.

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