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Samsung plans on investing more money this year on mobile phone software

Samsung plans on investing more money this year on mobile phone software
You've got to hand it to Samsung when it comes to consistently releasing handsets left and right – they always seem to be on top of everything. With 2009 behind us, it made Samsung's intentions of releasing a new smartphone platform clear after it was said that the company invested 130 billion Won (approximately $112 million) in mobile software. After the unveiling of the Bada powered Samsung Wave during MWC, Samsung CEO Choi Jee-sung has mentioned that they plan on investing even more money this year to hopefully make Bada a clear contender in the smartphone operating system market. They plan on storming all the fronts by launching smartphones that entail a myriad of price ranges – including more on the entry-level spectrum as they plan to compete against their rivals. They will really be require to bring on a spectacular lineup if they truly want to topple the current number one spot held by Nokia – they too plan on releasing inexpensive Symbian-based smartphones this year. Without an actual Bada handset available for sale to consumers right now, Samsung is definitely taking a gamble as they spend more money on getting their platform up to speed for the upcoming ride ahead – we'll see if it'll be bumpy.

via Unwired View

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