Poll: should Sony really be announcing a new flagship this September?

Poll: should Sony really be announcing a new flagship this September?
A couple of months ago, Sony’s latest flagship, the “re-imagined” Xperia X Performance, hit store shelves. Unfortunately, it wasn't the hit that Sony probably hoped it would be, and it doesn't feel like the company changed  many concepts around, when comparing it to the now discontinued Xperia Z line.

Now, we are getting rumors that the company is getting ready to announce yet another top-tier heavy-hitter - an Xperia XR. Sony is holding an event at the very start of this year's IFA trade show and the rumor mill says this is the time when it will reveal the new heavy-hitting Xperia.

Now, the manufacturer is no stranger to the concept of refreshing its flagship line a bit too often. With the Xperia Z handsets, it used to aim for 6-month release cycles. Though that proved to be a losing strategy pretty fast, and we were sort of inclined to believe that one of the things that was to be re-imagined with the new Xperia X phones is the lifecycle of each generation.

Of course, we still don't know for a fact if the rumored Xperia XR is a flagship or not, but if it were - do you think that'd be a smart move on Sony’s part?

Should Sony really be announcing a new flagship this September?

Yes, the Xperia X Performance should be replaced as a Sony flagship ASAP
Yes, just for the sake of refreshing the line more often
No, they should wait for better technology to become available and spend more time on the next iteration



1. DurTeeDee

Posts: 151; Member since: Sep 05, 2014

What Sony needs to do is release a proper flagship and price according ly the z5 premium was a proper flagship the one for 2016 cut back so much

22. sgodsell

Posts: 7514; Member since: Mar 16, 2013

Should iPhonearena be nice to Sony or Android in general. Of course they should, and Sony should release a new Xperia X with a SD 821 or 823. It would be great if they could get their hands on a 830 with 4-6gb of RAM. Oh, and make another 4k device like the Z5 premium. Which I am typing on right now.

29. Switch00

Posts: 536; Member since: Sep 04, 2013

This SmartBezel device looks pathetic.

2. fyah_king unregistered

Yes, because I am a fan after owning the xa ultra.

3. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Sony should announce new phones when they get their sh1t together.

16. foxfoxfox

Posts: 23; Member since: Jul 10, 2016

sony should know how to make good phone first

27. Chuck007

Posts: 1412; Member since: Mar 02, 2014

Yes it simply boggles the mind how they have so many internationally renowned product lines/brands and fail to transition them into their mobile division. It's as if Sony Mobile gave their coworkers the middle finger. You know how their TVs have the most accurate colors? Forget that let's give our Xperia screens terrible screens. Know the legendary Walkman and brilliant home audio setups? Forget those let's give our phones a piss-poor DAC. Sony Alpha? Nope let's use sensors and software that barely matches a mid-end smartphone. You know the Playstation? Guess what let's just forget that even existed. What in the world are they even thinking? Hope the ZR gives them hope but right now I know better. Pretty sure their piss-poor marketing will make it DOA as usual.

4. sarcastic_nerd unregistered

The last good Sony phone was Z3. They should focus on releasing less but worthy phones like the Z3.

26. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

The Z5 wasn't bad, it just had the horrid SD810. Sony really should have released a new Z5ish like phone with a new Soc instead of the X series.

28. sarcastic_nerd unregistered

The horrid 810 made the Z5 borderline unusable. It wasn't a fault of Sony, but the phone paid the price.

5. ibend

Posts: 6747; Member since: Sep 30, 2014

sony's motto: if it's fail, let's try again after 6 months, with the same design and overpriced price tag

6. roldefol

Posts: 4744; Member since: Jan 28, 2011

Sony needs to get one good phone on multiple carriers in the US. Most of us here don't even know they make phones.

11. Ezio2710

Posts: 548; Member since: Aug 22, 2015

Simple . If they don't have any unique features , reduce the price at the time of launching. Sony phone always had better pricing after 2months

12. tnuc2014

Posts: 294; Member since: Sep 12, 2014

There's some impressive bezels here. Puts Apple to shame haha

17. uzimafioso

Posts: 469; Member since: Jul 15, 2014

Eh, it's almost the same as a G5 and a MotoZ. Don't worry, nothing puts Apple to shame on bezels.

13. Barney_stinson

Posts: 672; Member since: May 30, 2016

Bezel to draw pokemon balls all around the screen!

14. ryq24

Posts: 875; Member since: Oct 17, 2011

The X and the X performance were DOA once the price were announced. I believe this new one will suffer the same fate if Sony price it the same as the X and X performance .

15. jphiller87

Posts: 92; Member since: Apr 23, 2015

Top and bottom bezels LOL ugly ass phone Z1s was the last Sony phone I had and let me tell you...never again will I own a Sony phone bloatware for fcking days.

18. SupermanayrB

Posts: 1188; Member since: Mar 20, 2012

Poll: should Sony really be announcing a new flagship period? Fixed.

19. combatmedic870

Posts: 986; Member since: Sep 02, 2015

We need competition to keep pushing other oems

20. Swordylove

Posts: 209; Member since: Jun 27, 2015

I don't care if there's no compact model.

21. razmahtaz001

Posts: 501; Member since: May 11, 2013

sony just focus on low to mid spec`d phones with screens in the 6 to 8 inch size and no less than 2gb of system ram with decent quadcore cpu/gpu...and just focus on the asian markets with the right pricing.

25. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

if it has specs that differ from the X performance and Sony has finally got the camera software right then yes. If the new phone has downgraded or the same specs as the XP and a less than great camera, I would have to say this new flagship isn't necessary.

30. dcwt2010

Posts: 74; Member since: Feb 01, 2013

I'm still awaiting the proper successor to the Z3; the last great Xperia phone.

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