Piers Morgan stars in new ad for the BlackBerry Passport

Piers Morgan stars in new ad for the BlackBerry Passport
Piers Morgan has had an interesting and varied career.  While he has been a judge on America's Got Talent and the host of a nightly show on CNN, he actually got his start in print, writing for British tabloids. Morgan alludes to his days as a print journalist in a new ad just released by BlackBerry for the BlackBerry Passport.

In the ad, Morgan talks about the Passport's screen as being big enough for him to "craft a column." He actually is talking about the wide screen on the device, which measures 4.5-inches and carries a 1440 x 1440 resolution. Morgan discusses his ability to get an instant response from those reading something he's just pounded out, and calls that "powerful writing." He adds that "the whole world is coming to me through my Passport." The journalist says he considers the Passport to be his office, specifically pointing out the BlackBerry Hub feature.

Some of you might be surprised to see BlackBerry continue to push the Passport in light of the recent launch of the Android flavored BlackBerry Priv. But as the 60-second ad reminds us, there always will be a market for the phone from those who rely on the wide display, and the outstanding physical QWERTY keyboard. Journalists, writers and businessmen in the field are good examples of those who might benefit from having the BlackBerry Passport in their hands.



source: BlackBerry

Related phones

Passport
  • Display 4.5" 1440 x 1440 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3450 mAh(23h 3G talk time)

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65 Comments

1. miketer

Posts: 520; Member since: Apr 02, 2015

Good. No matter what, never forget to push BB10 OS and devices that run it. One day the world of users will realize that Consoles are great to play games and TV for their entertainment.

56. QWERTYphone

Posts: 654; Member since: Sep 22, 2014

Pierce is an arrogant and clueless douche who needs to STFU about everything, especially America.

57. seret6

Posts: 279; Member since: Aug 14, 2013

Is he the same Moron Britishers instigating a debate over gun control in America?

2. meanestgenius

Posts: 22049; Member since: May 28, 2014

Glad to see BlackBerry is still pushing the Passport. It's an awesome and very capable handset, and BB10 is the best OS out right now, IMO. While I will certainly be picking up a BlackBerry Priv, it will only be as a secondary device to compliment my Passport. BB10 will always be my primary OS.

3. blackberry_Boy

Posts: 213; Member since: May 27, 2014

That's why blackberry is still relevant because people like that needs a phone that's their office not a toy that gets stuff done that holds a strong charge all day because like he said he can't afford to miss anything and I'm right there with him im on the fence about the priv and the passport Silver edition becaue I miss a physical keyboard.

4. meanestgenius

Posts: 22049; Member since: May 28, 2014

Passport Silver Edition is a sweet handset! There are subtle additions the phone that make it even better than the original Passport, I've been told.

16. RH234

Posts: 52; Member since: Aug 21, 2013

A Toy - you mean like the Priv?

20. meanestgenius

Posts: 22049; Member since: May 28, 2014

The Priv is by no means a "toy", considering its productivity focus.

24. RH234

Posts: 52; Member since: Aug 21, 2013

Of course BB phones are the only ones that are productive. Just like BlackBerry the Company, running circles around its competition for the past nine years.

26. meanestgenius

Posts: 22049; Member since: May 28, 2014

I never said that BlackBerry smartphones are the only ones that are productive, but they are THE MOST productive smartphones on the market, especially those running BB10. Productivity is BlackBerry's legacy, after all. And if by BlackBerry "running circles around its competition" you mean doing so in the enterprise space as an MDM/EMM provider, and in terms of security, then yes, they are.

28. RH234

Posts: 52; Member since: Aug 21, 2013

The way they've performed the past few years their major investors have suffered losses on paper of more than 60%. Productive indeed.

34. meanestgenius

Posts: 22049; Member since: May 28, 2014

That was because if past management. Not John Chen. And yes, they're products are still productive. You've yet to provide anything to prove otherwise.

41. meanestgenius

Posts: 22049; Member since: May 28, 2014

*because of

29. RH234

Posts: 52; Member since: Aug 21, 2013

I replied to the inane comment of non BB phones being toys. It's just so arrogant. Yet when I ask about the Priv which is an Android phone as a Toy you suddenly claim it is not.

35. meanestgenius

Posts: 22049; Member since: May 28, 2014

The Priv is a BlackBerry handset running Android with a focus on security, privacy and productivity. So yes, I'm saying it isn't a "toy". Do you have anything to prove it otherwise?

47. RH234

Posts: 52; Member since: Aug 21, 2013

If you care to understand why I asked it's a Toy is because of that arrogant comment about Non N BB phones being toys. If you don't understand then there's no point discussing this

50. meanestgenius

Posts: 22049; Member since: May 28, 2014

And if you don't understand that I'm saying that the Priv is a BlackBerry handset running Android and is productivity focused then you're right, there is no point discussing this.

31. Plutonium239

Posts: 1215; Member since: Mar 17, 2015

I disagree, productivity has been Microsoft's thing since Windows 3.0...

36. meanestgenius

Posts: 22049; Member since: May 28, 2014

Of course you disagree....

48. RH234

Posts: 52; Member since: Aug 21, 2013

And of course you disagree as well

49. meanestgenius

Posts: 22049; Member since: May 28, 2014

Actually, I think Windows Phones are quite productive. Don't assume, you know what they say about assumptions...

51. RH234

Posts: 52; Member since: Aug 21, 2013

Of course if you say so

52. meanestgenius

Posts: 22049; Member since: May 28, 2014

Whatever, dude. Give it a rest, already. I'm done with you. Have a great time talking to yourself.

53. RH234

Posts: 52; Member since: Aug 21, 2013

And keep yelling to everyone how much you love BB10. You're so insecure about your phone you act like a tough dude around here with your Superman BB Avatar. Give it a rest and stop squatting on this site. You're worse than a Troll

55. meanestgenius

Posts: 22049; Member since: May 28, 2014

Lmao! You just described yourself and your own insecurities about your life. Don't project your BS onto me. Now keep crying and seeking my attention like I know you will. Your salty tears are delicious to me.

64. Plutonium239

Posts: 1215; Member since: Mar 17, 2015

I do agree that Blackberry is good for productivity, all I was saying was that Microsoft has been catering to productivity since before blackberry existed.

58. Mxyzptlk unregistered

There's nothing more productive than Windows. +1.

59. Mxyzptlk unregistered

You know the funny thing is some people say you're entitled to your opinion, but then they attack others for voicing their opinion. I just think it's hilariously funny when someone says one thing but means an entirely different thing.

5. tedkord

Posts: 17357; Member since: Jun 17, 2009

Piers Morgan? I'm not sure an irrelevant semi celebrity that no one cares about is who you want as the face of your brand.

6. meanestgenius

Posts: 22049; Member since: May 28, 2014

I certainly don't think that BlackBerry is using him as the "face of their brand", but it's positive publicity nonetheless.

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