OnePlus will spend money on marketing only "when it really, truly adds value" for fans

Starting as a young, small company, OnePlus last year entered the smartphone market with a marketing budget of $0 (yup, that's 0 bucks). But the company quickly gained notoriety - even before its OnePlus One smartphone became available to order - and had to spend something on marketing: "$300, $10,000, and eventually even more", according to OnePlus. Still, what the startup is spending is nothing compared to the marketing budgets of larger smartphone makers. And this won't change, at least not in the near future.

OnePlus today mentioned that it will "only spend money on marketing when it really, truly adds value" for fans. "If we can reach out to more people while at the same time not increasing our margins or prices, we will do it", the company also said. An example of when OnePlus thinks it's necessary to spend money on marketing is the upcoming VR launch event for the OnePlus 2. As you may know, the company allowed a limited number of fans to get Cardboard headsets for free (plus a $5 shipping fee).

The OnePlus 2 will be officially announced later this month, on July 27. OnePlus confirmed that the new smartphone would not cost more than $450. The company also revealed some of the upcoming handset's features, including: an octa-core Snapdragon 810 processor (which reportedly doesn't overheat), 4 GB of LPDDR4 RAM, a fingerprint scanner, and a USB Type-C connector. The OnePlus 2 might also have a metal body, and a 1080p display measuring 5.5, or 5.7 inches.

source: OnePlus



1. seanwhat

Posts: 321; Member since: Jul 11, 2013

Putting the quality of their phones aside, the company has no idea how to do anything.

4. waddup121 unregistered

okay okay,

2. SirYar

Posts: 351; Member since: Jul 02, 2014

Since when does marketing add value?

3. hound.master

Posts: 1044; Member since: Feb 27, 2015

Yeah i just recall the S5 ads hahaha that was the most expensive of all and also one of the most useless.

6. medtxa

Posts: 1655; Member since: Jun 02, 2014

You think s5 would sell as much if not for that ads? S5 needs hype, thing is even the skeptic one of samsung S5 design(that dimple back)would swayed with the adds. If samsung think its great people will follow think so.. You need ads for that.

5. medtxa

Posts: 1655; Member since: Jun 02, 2014

Nothing is exciting from oppo spec offering except usb c. 4gb ram is useless for light or even most heavy user. I prefer more practical aspect of device like battery life, screen quality, built quality, thin body. galaxy a8 sound better device all around. Even the price is not right either at $450. I sugest to get asus zenfone for cheaper instead.

7. Phonedingo

Posts: 399; Member since: Aug 16, 2014


8. dimas

Posts: 3434; Member since: Jul 22, 2014

Don't comment when you're drunk. Complaining without seeing the whole specs and comparing it already to that crappy overheating zenfone? Search, even their zen powerbank's internal build is crappy against mi powerbank.

9. medtxa

Posts: 1655; Member since: Jun 02, 2014

I' m talking about how zenfone lntel beat sd810 in real life use and provide better battery standby.. Specwise oppo give less for more price..

10. Cyberchum

Posts: 1127; Member since: Oct 24, 2012

Okay you are a dumb Samsung fanboy, I get that. You guys show up every now and then to remind us that not only apple have she€€ps.

14. medtxa

Posts: 1655; Member since: Jun 02, 2014

Look at how impresively thin galaxy a8 while packing big battery too.. Now you understand why i'm samsung fan? You don' t? Well maybe you just blind samsung hater.

11. Cyberchum

Posts: 1127; Member since: Oct 24, 2012

And what's the craze for thinness? Phones got thin enough 4 years ago, my old SGS2 Intl. looks pretty thin (aside from that lower part that houses the speaker).

13. medtxa

Posts: 1655; Member since: Jun 02, 2014

9 mm is buIky for today standard I say 6- 7 mm is limit for balance on style and ergonomic use. Battery of course i want big capacity on smallest package possible.

12. p51d007

Posts: 705; Member since: Nov 24, 2013

Everyone scrambling to get the fastest processor, highest density screen, more and more megapixels on the camera, and for what? To convince more and more people to spend more and more money on a device that MIGHT see 0.003 seconds difference in REAL WORLD application running, but, at the expense of battery life. I've been rockin' a snapdragon 400, 720p screen for over a year and it runs apps, just as fast as an N6, for HALF the cost. Camera always gets raves about "you took THAT on a smartphone?" I just don't understand the narcissistic "need" to toss out (if it hasn't been jacked around and still works) a 1 year old OR LESS device, on another one that is nothing more than a side step increase. There truly hasn't been anything "exciting" or "breakthrough" in smartphones for years. Fingerprint sensors? Curved screens? Edge displays? Gimmicks. Hey smartphone companies, give me a display that is 5", but, when you open it up, it is a flexible screen that expands to 8-10". Now that would beat a path to your door. Smartphone companies are lazy, but, they are playing to their crowd. As long as their year to year sales stay up, because people continue to throw out a 1 year old device, they will keep doing it.

15. tsarma12

Posts: 10; Member since: Jul 08, 2015

gonna be the beast... :)

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