Nokia quarrels with O2 about its Windows Phones marketing, hesitant to stock the first batch with the carrier

Nokia quarrels with O2 about its Windows Phones marketing, hesitant to stock the first batch with the carrier
It looks like the first Nokia Windows Phone might not be seeing the light of day in any O2 UK store, since Nokia, reportedly pissed off at the carrier about the marketing metrics, could have withdrawn plans to offer the new lineup on O2.

Apparently Nokia has strict requirements about store displays, training, promotion and sales targets, something that most Windows Phone manufacturers and Microsoft so far have been weak at. O2 didn't want to ruin its warm relationship with Apple, though, and demanded that the new iPhone be prominent in its stores instead of the Nokia Windows Phones. O2's retail chief, however, had said he is not aware of such problems about stocking the first Nokia Windows Phone.

If this story is true, how is this going to affect Nokia's planned $130 million marketing campaign for its Windows Phones in the UK, and which other carriers might get exclusive rights there, is up in the air.

From the whole issue we can make two grand conclusions - first that Nokia will be going all-in marketing its Windows Phones, insofar as jeopardizing ties with carriers that don't comply with its requirements. Second - those phones might be ready shortly after the launch of the next iPhone, which is expected to be mid-October, after an event at the Cupertino campus next week unveiling it. 

Hard to believe, but we might indeed see an announcement detailing the first batch of Nokia Windows Phones at Nokia World October 26, followed by appearance in stores in November, nine months after the Finns announced they are going the Microsoft way.

source: MobileNews via WPCentral



1. snowgator

Posts: 3621; Member since: Jan 19, 2011

Bet they work this out. Nokia playing hardball now, but it is more important to get their product on as many shelves as they can. Nokia is going to support these bad boys. Microsoft should send reps to Nokia's camp to learn how to do it. Marketing has been their weakness, and they could learn a lot from this example.

2. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I like this, Nokia wants to make a big splash with their new Windows Phone 7 Mango. I trust Nokia with the hardware & I indeed like the WP7 OS, so this could be the start of a great relationship. Nokia is going full blast & I really think they will rebound. It's a little sad that carriers won’t cooperate but once Nokia shows success the carriers will follow suit. I am definitely cheering for Nokia to get back to the prominence it once had before.

9. Gcombs

Posts: 136; Member since: Aug 22, 2011

I hope the phones in the picture make it here on all U.S carriers. Those are nice pieces of hardware. Screens look like there in the 4 inch range.

16. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

I agree, I would most definitely check out those Nokia phones for sure. You know those will be the best camera phones out there for sure, not to mention the sweetness that is Windows Phone 7 Mango. I really think Windows & Nokia will make some noise (the good one) in 2012!

3. ryq unregistered

does nokia still have a right to demand anything from anyone? they should look at their plunging market share before demanding anything from cellphone companies. . and alsothey are not the only windows phone out in the market!

4. kainy

Posts: 165; Member since: Aug 10, 2011

Well if you compare the SeaRay witch was shown twice in videos you can clearly tell that it's worlds apart from every other WP handset. And yes for them to survive they must play hard so they can compete properly ... what will happen if they don't market their phone? They'll lose ... so they play hard it's that simple.

5. box unregistered

When you're the biggest manufacturer of phones by volume in the world, yeah, they absolutely have that right.

6. corporateJP

Posts: 2458; Member since: Nov 28, 2009

True, but they are losing that marketshare with the quickness.

7. King85Kong

Posts: 11; Member since: Sep 17, 2011

Marketing is not their problem (WP7), releasing new phones is. It is getting rediculous. Put new phones on the shelves and people will buy them.

8. Matty

Posts: 15; Member since: Jul 06, 2011

For a company depending on Windows Phone 7.5, its a good move by Nokia. They need to make a strong push to launch this platform and have spent/are spending a considerable sum of money on advertising. Thats all gonna go down the drain if the staff who are selling the phone dont know about it or are leaving it in the back of the store.

10. ledbetterp3

Posts: 467; Member since: Aug 31, 2011

I really think that nokia would make a great android device with their own nice UI since their already experienced with software and stuff, and they already have nice hardware...

11. dacastrator

Posts: 232; Member since: Sep 22, 2011

I like the hardware of this one. Very stylish and elegant. I'll probably get this for the wife.

12. W Head unregistered

I think for the windows phone from Nokia to be a success it needs to offer the combined benefits of Windows Phone 7.5 and the hardware features on the N8. If it does not have an FM transmitter, a micro HDMI connection, min 8 MP camera, proximity sensor, 3.7 to 3.9 inch screen (the perfect size) 1.2+ Ghz dual core processor, 1 GB RAM, FM radio, NFC etc then I will not get one. I would be going out to get the N9 if it had an FM transmitter and hDMI connection.

13. Landmarkcm

Posts: 507; Member since: Aug 11, 2009

Well I can tell you that the megapixels on the camera does not make all the difference! My new Samsung Exhibit 4g is 3.2 & takes way better shots then the current windowsphones do which are 5 mp's. They take awful blurry shots w that stupid two stage cam button.

14. Landmarkcm

Posts: 507; Member since: Aug 11, 2009

Hopefully Nokia can produce a better camera my new Samsung Exhibit for 3.2 mp's takes way better shots then the current batch of windowsphones with there 5 mp's & that stupid two stage shutter button. It's not all about the megapixels..

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