Nokia Asha 501 now official – fun, colorful, smarter than any Asha to date

Nokia Asha 501 now official – fun, colorful, smarter than any Asha to date
The rumor mill may have spoiled the surprise, but the Nokia Asha 501 is now official after being introduced at an event hosted by the company in New Delhi, India. And as you might expect, it's a budget-friendly phone tailored for the needs of emerging markets. However, that doesn't mean it's low on features.

The Nokia Asha 501 is actually the first member of a whole new family of Asha phones, meant to be more capable and functional than ever before. In fact, these new Ashas are to be built using technology adopted by Smarterphone – a company, which Nokia bought last year. With the Asha 501, Nokia is introducing a revamped user interface, which is split into two sections, one of them being a traditional icon-based list of menu items, and the other referred to as the Fastlane. Think of the latter as a list of features used most often, providing access to favorite contacts, social networks, and frequently used apps. 

Regardless of whether you pick the single- or dual-SIM variant, there is no 3G connectivity on the Nokia Asha 501. In other words, users will be limited to slower 2G speeds only. To make up for the lack of bandwidth, Nokia has pre-loaded its Xpress browser on the device, capable of compressing data by up to 90%. Facebook and Twitter clients are also included on the Nokia Asha 501, in addition to 40 free video games provided courtesy of EA.

As far as specs go, the Nokia Asha 501 has a 3-inch capacitive LCD touchscreen with resolution of 240 by 320 pixels. The 3.2MP camera on the back – capable of taking photos and low-res videos, has no auto-focus and no flash. With its 1200mAh battery, the phone can provide up to 17 hours of talk time or 56 hours of music playback. Connectivity-wise, you get Bluetooth, Wi-Fi, and an FM radio. Internal storage is very limited, but a microSD card slot for expansion is present and a 4GB card is included in the set. The unit itself has a thickness of 12.1 millimeters and weighs 98 grams. 

Of course, specs like these will not impress anyone who has ever laid hands on a modern smartphone, but they seem fitting considering the market targeted with the Nokia Asha 501. Expect seeing the handset on the market soon, available in a multitude of colors - black, white, green, yellow, red, and cyan. Pricing is set at $99 before taxes and carrier subsidy. 

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source: Nokia

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