Nokia 808 PureView camera is "utter nonsense", says Olympus

posted by Nick T.

Mar 01, 2012, 3:14 AM

Nokia 808 PureView camera is "utter nonsense", says Olympus

The newly announced Nokia 808 PureView has been generating quite a lot of buzz for the past several days. And rightfully so, as it packs a humongous 41-megapixel camera, which we bet a lot of smartphone users cannot wait to shoot some pictures with.

Of course, not everyone is happy about Nokia's latest flagship cameraphone, especially those who have to compete with them in the camera business., Mark Thackara, who is a U.K. Marketing Manager for Olympus was bold enough to describe the handset's 41-megapixel camera as “utter nonsense”. “The size of the lens means that the overall quality of the image will still be restricted,” he added. And all of that comes from a person that had not actually tried the camera prior to making his statement.

That Olympus is bashing the Nokia 808 PureView for its camera does not come as much of a surprise. The company, which has an extensive background in the camera business, has not been doing that good as of late, and the competition with camera phones that it is facing is not helping at all. Back in 2011, Olympus initiated a full-fledged anti-cameraphone campaign in an effort to convince people that their handsets could never achieve what a dedicated camera could.

If you want to learn more about the 808 PureView and its 41-megapixel camera, feel free to check out our interview with the Nokia camera gurus that we had the pleasure to have at MWC 2012. We also have a bunch of camera samples, which, we must admit, look pretty good.

source: TechRadar

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45 Comments

47. bharathss

Posts: 1; Member since: Mar 20, 2012

a Dslr is made to take excellent pictures and videos, but could u make a phone call with it or do anything else then taking pictures or videos, because everyone in this world does'nt need a dslr to capture the images. Its nokia's innovation to make a good phone which could take good quality images.

posted on Mar 20, 2012, 7:16 AM 1

45. ffaarrooqq

Posts: 65; Member since: May 26, 2011

SHUT UP Olympus...... I Love this Phone and its Camera. I am using n8 from last 1 year and this phone is also awesome.

posted on Mar 02, 2012, 9:53 AM 1

40. mrmooresince19xx

Posts: 12; Member since: Nov 17, 2011

Foolishness magnified by ignorance!!! How can you knock it if you haven't tried it? Sounds a little insecure to me....

posted on Mar 01, 2012, 1:49 PM 1

39. haikallp

Posts: 319; Member since: Feb 10, 2012

with attitude like this, no wonder olympus isn't doing well.

posted on Mar 01, 2012, 1:28 PM 0

32. karanstyle

Posts: 188; Member since: Jun 26, 2011

Seems like Olympus is threatened by a new emerging competitor.. which is handy enough!! *Looser Olympus, You had your Golden Days but its time for EVOLUTION. Note: Either DO or DIE.

posted on Mar 01, 2012, 11:48 AM 5

31. Asvad

Posts: 5; Member since: Nov 25, 2011

Olympus gives that type of statement bcoz they thin if Nokia will produce this type of monster camera phone they shop's shutter will down. Lol

posted on Mar 01, 2012, 11:44 AM 5

46. ffaarrooqq

Posts: 65; Member since: May 26, 2011

Olympus is afraid of NOKIA 808 (41MP)

posted on Mar 02, 2012, 9:55 AM 0

30. AhmadAlsayegh

Posts: 326; Member since: Jul 18, 2011

first, obvious troll is obvious! second, if i were Nokia and someone like this guy judged my new camera flagship without even trying it, I would consider that a flawless victory!

posted on Mar 01, 2012, 11:30 AM 3

29. jamrockjones

Posts: 345; Member since: Oct 26, 2011

I think that phones and high end cameras should start to be integrated, and companies like Olympus should partner up with LG or Motorola and start making some $!!!!

posted on Mar 01, 2012, 10:16 AM 4

28. hunted

Posts: 403; Member since: Sep 21, 2011

This is just a breaking barrier in camera sector for phones. Samsung did that for hardware making dual & quad(upcoming) core phones. Every company has separate talent that cant be compared with each other. I think olympus is scared Nokia may come to camera business to beat them :)

posted on Mar 01, 2012, 8:05 AM 3

26. bbblader

Posts: 590; Member since: Oct 24, 2011

olympus? i want to see them make a phone's camera better than that. I want to see them make a 4'' Smartphone camera better than that with a 1.3GHz proccessor and no losless zoom

posted on Mar 01, 2012, 7:31 AM 3

37. karanstyle

Posts: 188; Member since: Jun 26, 2011

Already, Making a Simple Digi Cam is a Hard Job for OLYMPUS. XD And Dude, you're burdening them by the idea of making a Phone with Such a perfection in all the fields other than Camera. LOLZ!

posted on Mar 01, 2012, 12:10 PM 4

24. remixfa

Posts: 14605; Member since: Dec 19, 2008

maybe instead of fighting it, they should find a way to partner with a cell maker and get their equipment into phones. regular cameras are becoming a rare breed. keep up or move aside.

posted on Mar 01, 2012, 7:03 AM 4

19. Ahsan

Posts: 43; Member since: Jun 09, 2011

How many people are using Olympus camera? lol One day I went to a photo studio to print out some pictures from Sony digital camera captured by two mega pixel. They were impressed to see the quality of two mega pixel capture from Sony and said to me our Olympus can't take the same quality picture with 10 mega pixel.

posted on Mar 01, 2012, 6:36 AM 3

36. karanstyle

Posts: 188; Member since: Jun 26, 2011

So True even I had an Olympus and it sucks and their name as well....

posted on Mar 01, 2012, 12:07 PM 4

17. phoneghoul

Posts: 12; Member since: Mar 01, 2012

Olympus is right!. Optics play a big role. Pure View can compete with point and shoot cams but not high quality SLRs'.

posted on Mar 01, 2012, 6:27 AM 2

20. Stoli89

Posts: 333; Member since: Jun 28, 2010

But Olympus wasn't attacking this as a replacement for DSLR's...DSLR's are not the main thrust of Olympus' revenue stream. The company's biggest cash flow driver is the point and shoot product line. Unfortunately, PureView has a great chance to completely disrupt this segment of the photography market. No wonder Olympus is attacking the technology. One problem...the pictures & videos taken by this device are hard to ignore.

posted on Mar 01, 2012, 6:38 AM 6

35. karanstyle

Posts: 188; Member since: Jun 26, 2011

Dude(@Phoneghoul), Its just the FIRST MOVE from NOKIA And OLYMPUS feels the CHECKMATE!!

posted on Mar 01, 2012, 12:05 PM 4

16. kshell1

Posts: 1143; Member since: Oct 05, 2011

they are only scared because nokia made a great phone and even better camera.

posted on Mar 01, 2012, 6:16 AM 6

15. rex1213

Posts: 77; Member since: Jul 29, 2011

Poor Olympus. They must have been really troubled about Nokia innovating in the imaging space.

posted on Mar 01, 2012, 6:09 AM 5

14. redmd

Posts: 1965; Member since: Oct 26, 2011

we'll see when the 808 hit shelves. I'm excited.

posted on Mar 01, 2012, 5:56 AM 4

13. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

Lame camera companies bashing both officially and in comments :P cry kidos people will still buy something like that even u think they wont

posted on Mar 01, 2012, 5:38 AM 3

12. refreak

Posts: 29; Member since: Dec 18, 2011

when people die... They cry

posted on Mar 01, 2012, 5:29 AM 5

11. HTCOE

Posts: 650; Member since: Nov 20, 2011

i never said a good even great camera for a phone is bad i just rather have a dslr camera for professional use...try persuading a couple to get you to do photography for their wedding with a camera phone....yea...dont think so no matter how you try to make your phone sound good its just a no no move imo

posted on Mar 01, 2012, 4:40 AM 1

25. -RVM-

Posts: 331; Member since: Oct 19, 2011

Well, Nokia 808 isn't supposed to be used by professionals as their main camera. 99% people though just want small pocketable camera with as good quality as possible - exactly what Nokia 808 offers. Olympus is not afraid about their DSLR bussiness, they are obviously afraid of their p&s bussines.

posted on Mar 01, 2012, 7:03 AM 5

8. Jericho unregistered

Hey i love camera i take photos where i ever i go and i always keep a dedicated digi cam in my car. Camera phone is good but i prefer a dedicated point and shoot. Just like i prefer a dedicated camcorder and handheld console(ps vita). I take pictures where every i get the chance just capture the moment and sometimes that's where cameraphones come into play.

posted on Mar 01, 2012, 4:22 AM 0

34. karanstyle

Posts: 188; Member since: Jun 26, 2011

And how many chargers do you carry with you? "SAY 4 chargers" (Phone, Camcorder, Digi Cam and PS Vita) Its just Nokia who brings the best innovations and this organization has always been the stepping stone for many innovations you see these days... Be it a Camera Phone, NFC, etc. So, you carry loads and what we carry is something pocket size!! ***NOTE: And bloodily Olympus is so Scared that Digi Cams will also vanish like some "Alarm Clocks on the bed side".

posted on Mar 01, 2012, 12:00 PM 4

7. darac

Posts: 2156; Member since: Oct 17, 2011

Ow, poor Olympus..had they came up with such brilliant, revolutionary piece of still imaging technology, they'd wouldn't be in huge debts now.. they'd actually have a huge hit in their hands.

posted on Mar 01, 2012, 4:13 AM 4

22. eiyoy009

Posts: 57; Member since: Jun 01, 2011

TO DARAC...yah i agree.. OLYMPUS said that because they are threatened...their products is not making it that attractive...meaning they are failing!!!!

posted on Mar 01, 2012, 6:59 AM 2

2. A.aoudi

Posts: 125; Member since: Feb 14, 2012

Olympus should consider getting in the mobile camera business and provide camera,s to phone manufacturers just like Apple bought their units from Sony for the 4s. You cant say that that 41 megapixel is crap although it might not be as good as a DSLR with a gigantic lens but it is the best compared to other phones and at least it can zoom without making your picture look really bad.

posted on Mar 01, 2012, 3:31 AM 5

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