Olympus insults camera phones and the quality of the pictures they take

Olympus insults camera phones and the quality of the pictures they take
In Australia, Olympus has gone on the attack. The manufacturer of cameras, including the digital kind that are threatened by cell phones, has gone on the attack with ads criticizing cell phone photography. Last week, the ad (which is anonymous and doesn't mention the manufacturer at all) said, "If your camera also sends text messages, that will explain why your photos are rubbish". The ad directs the reader to a web site, GETAREALCAMERA.COM that merely sends the surfer to the Olympus web site.

Today's ad says, "A camera phone is to photography what two minute noodles are to cooking". Hey! Some of us love raman noodles. Besides, cell phone cameras have improved greatly over the last few years and there are some models that take pictures that are just as good as, or at least come close to, the images produced by stand-alone cameras. Besides, when your car has a flat on a deserted road at 2 am, can your Olympus camera call AAA?

source: Gizmodo (1), (2)



1. cam unregistered

I sympathise with Olympus (who actually make really good cameras). It must be hard to see your company destroyed by the jack of all trades mobile phone. Maybe the swiss army knife of telecommunications is just a phase and we will actually go back to a simpler life one day...

10. megamrambo

Posts: 37; Member since: Jul 19, 2010

I absolutely agree with what you are saying. I just want this mobile market to slow down so I won't feel stupid when a buy a phone and two months later a new and better phone comes out.

18. bigdawg23

Posts: 467; Member since: May 25, 2011

I have now owned 3 different Olympus P&S. As of today I only use my iPhone 4. I am done trying to use a Olympus camera as the response on shoot is not that great. Cameras and Cell Phones are different in Low Light. This is a hands down win for P&S and SLR Digital Cameras.

2. remixfa

Posts: 14605; Member since: Dec 19, 2008

or instead of attacking the industry, they could get on board and partner with cell manufacturers to get their technology into phones.

4. PhoneLuver

Posts: 481; Member since: Jul 05, 2010

You're very right! Kodak went for it! I have a professional camera, but I don't always have it one me. Also, while traveling I enjoy taking a couple of snaps and sending them on or posting them to Facebook..

3. Laurynas unregistered

Cell phone cameras have improved greatly over the last few years and due this reason stand-alone cameras sales and price goes down. That's why they use this desperate, cheap and pathetic way to promote their products. "If your camera also sends text messages, that will explain why your photos are rubbish" Remember that photos is not only quality, it is alos content. So, there is no reason to insult people saying that their photos are rubbish! It is realy low and pathetic way to promote. SHAME!!!

5. downphoenix

Posts: 3165; Member since: Jun 19, 2010

maybe their ad should have demonstrated the difference if their camera is so great. A tagline doesnt mean anything.

11. G-Reg unregistered

"If you dont have an iPhone, you dont have an iPhone" that tag line has tons of isheep flocking their way. If you dont believe advertising is important.. your business will most likly flop..

17. lollipop

Posts: 43; Member since: Feb 15, 2011

You are right look how many equally moronic people fell for the "Droid Does!" tagline. Infact, you can really argue that anyone that buys into the smartphone craze is an idiot.

6. rican

Posts: 132; Member since: Jul 02, 2011

for the casual pics my 5meg camera phone works perfect, not everyone cares how perfect their pics come out to where you see every pore in your face. its not like we talking about vga or 1.3 cameras anymore.

7. DontHateOnS60

Posts: 872; Member since: Apr 20, 2009

Clearly they haven't used a Nokia N8.

8. networkdood

Posts: 6330; Member since: Mar 31, 2010

A lot of imbedded devices are hitting the market - perhaps OLYMPUS and other companies should come out with a camera that allows users to send photos over the network. AT&T and Verizon are always looking for new network devices.

24. ickyob

Posts: 24; Member since: Mar 19, 2010

No kidding, why don't they try making a camera that makes decent phone calls instead of a phone that takes decent photos, then we'll see where the trash talk goes from there!

9. observer unregistered

Olympus is right. visiting a website like flickr.com, facebook, twitter which is filled with crappy phone pics makes me want to vomit. the pictures are blurry, out of focus, full of noise, lacks details and color. It's even worse when those pics has LED flash enabled. Oh god. it feels like torture when i see those pics. I own a Nokia N8, it beats all cameraphones out there, easily, but still it's not up to my cheap Fujifilm point and shoot camera.

12. G-Reg unregistered

Exaggerat much? Team that with the fact of how many people that use fb/flic/twit and dont give a sh*t and your point is quickly muted. Yes you can come back and say my "tons of isheep" comment is doing the same. Except the fact that most people without an iphone.. or even some that do, would agree with my comment.

16. kamen

Posts: 103; Member since: Jul 18, 2011

Very true, observer

25. SavageLucy42

Posts: 211; Member since: Mar 24, 2011

How many of those bad pictures are due to a poor photographer not a poor device, though?

27. Penny

Posts: 1859; Member since: Feb 04, 2011

I very much agree with observer. I am all for phones improving camera quality and striving for point and shoot status, but they're definitely not there yet. It doesn't bother me at all because they serve a very different purpose (spontaneous photos, quick uploads to your favorite forum for sharing them), but even the best of cameraphones don't live up to cheap point and shoots, YET. But hey, I look forward to the day where technological advancement lets them build bigger and better sensors into smaller spaces so my phone can take photos like my Canon S90.

13. snowgator

Posts: 3621; Member since: Jan 19, 2011

Olympus is just trying to protect their product. Just imagine how all the companies that made actual film felt as digital photography burst on the scene and made them obsolete except for the professionals. Camera phones are about convenience, not so much quality. But, imagine if Olympus got with a manufacturer, and created a device with camera first, all other aspects (browser, keyboard, touchscreen, ect) that were secondary for those who do want camera quality as a priority? Come on, Olympus, set a trend, push the edge.....

14. Suga T unregistered

This reeks of desperation, of a former giant, a T-Rex...on the brink of extinction.

15. Kamen unregistered

With few exceptions "camera"-phones simply do suck. The moment the Sun sets they are virtually useless.

19. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

Awww is someones company being destroyed by Phones? well now you know how the GPS, MP3/4, portable Game counsels, laptops, T.V. , clocks/alarms/radios... feel :)

20. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Although I have to agree that standalone cameras still offer better quality photos, it's still another device to carry around with you, and it does not offer the convenience and features found on smartphones for photos, like uploading photos to FB, Twitter, and other social sites, also the ability to email and mms. This is not to say that standalone cameras are no longer favored though. I would still use my Canon camera when I go to special occasions to take pictures.

21. Paden

Posts: 262; Member since: Jul 07, 2011

Conveinence over quality. Plain and simple. Of course professional photographers aren't going to be using a Droid or iPhone to capture a wedding. But drunk photos with friends over the weekend definitely doesn't require an uber aweseome camera.

23. Laurynas unregistered


22. SpyDoorMan unregistered

yeah! Then why don't they (Olympus) create a camera that can directly connect to social networking sites via wifi? or they could just join the camera phone development..:)

26. iosmaster

Posts: 115; Member since: Jul 06, 2011


28. Aj unregistered

My Samsung Focus takes ten times better photos than my Nikon Coolpix (although, to be fair, the Coolpix is about 4 years old). Heck, even my Samsung Flight with a two-megapixel camera takes better photos.

29. donato

Posts: 22; Member since: Nov 28, 2010

I have an iPhone and it takes better pictures then my moms old camera. Iphone best camera on a phone out there!

30. Irad unregistered

When I had my Satio, The pictures I took were just as good as olympus' pocket cameras! I don't want to start a world war here, but olympus' are not the best camera manufacturer (Canon or Sony, perhaps).

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