Samsung mocks iPhone X notch, storage, and multitasking in fresh batch of 'Ingenius' ads

Samsung’s advertising department is on a roll lately when it comes to poking fun at arch-rival Apple (and pointing out some of the greatest weaknesses of the newest iPhone lineup), hilariously highlighting the Galaxy S9’s superior download speeds, rapid charging capabilities, camera prowess, and lack of... explicit double dongle activity.

The world’s largest smartphone vendor even added a subtle touch of parody to a fresh trio of Galaxy Note 9 teasers, but that wasn’t enough for one day of Apple taunting, so three new “Ingenius” ads are also up on Samsung US’s official YouTube channel.


Everyone’s favorite fake “Genius” is back to defend another three iPhone X flaws, namely the notch (of course), microSD card slot absence, and certain multitasking limitations. Needless to say the actor playing a tech support specialist doesn’t do a particularly good job of endorsing Apple’s latest crown jewel, although he does recommend buying a version with more storage when a potential customer inquires about a microSD slot, which seems like a classic “Genius” move.


No matter how you feel about the iPhone X, Galaxy S9, and Samsung’s advertising gimmicks in general, you’ll probably agree that notch-mocking clip in particular is a riot. Basically, it’s funny because it’s true (and because no one loves the notch), not to mention that unexpected and totally random comeback of an old friend. And look, he’s got company! Now, isn’t that a good-looking family?

Related phones

iPhone X
  • Display 5.8 inches
    2436 x 1125 pixels
  • Camera 12 MP (Dual camera)
    7 MP front
  • Hardware Apple A11 Bionic, 3GB RAM
  • Storage 256GB, not expandable
  • Battery 2716 mAh
  • OS iOS 13.x
Galaxy S9
  • Display 5.8 inches
    2960 x 1440 pixels
  • Camera 12 MP (Single camera)
    8 MP front
  • Hardware Qualcomm Snapdragon 845, 4GB RAM
  • Storage 64GB, microSDXC
  • Battery 3000 mAh
  • OS Android 10
    Samsung One UI
Galaxy S9+
  • Display 6.2 inches
    2960 x 1440 pixels
  • Camera 12 MP (Dual camera)
    8 MP front
  • Hardware Qualcomm Snapdragon 845, 6GB RAM
  • Storage 64GB, microSDXC
  • Battery 3500 mAh
  • OS Android 10
    Samsung One UI

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless