Lifelong Apple iPhone user switches to the Samsung Galaxy Note 8 in clever commercial

In what might be Samsung's most endearing commercial since the days of the barista and the Samsung Galaxy S II and Galaxy S III, a clever ad shows an lifelong iPhone user making the switch to the Galaxy Note 8. The ad starts in 2007 with a look at a long line wrapped around an Apple Store in 2007 for the launch of the original Apple iPhone. We see a young gentleman taking the phone out of the box. "Guess what I just got," he says to someone on his new iPhone.

We then jump ahead to 2010, and our young man is now sporting an Apple iPhone 4. He tries to take a photo with the device only to receive a notification that there is not enough storage on the phone to snap the picture. We get back into the time machine and move forward to 2013. Our hero is taking his Apple iPhone 5s out of the box and is admiring it. Later, he runs into a girl who takes down his number using the S Pen on her Samsung Galaxy Note 3. While both are holding out their phones, we get to see the larger and brighter display on Samsung's device.

In 2015, the iPhone user is in line for the latest model (the Apple iPhone 6s), and is waiting in the pouring rain. In 2016, our young man is now older, with a girl friend whom he sneaks up on while both are standing on a dock. Uh oh! They both end up in the drink. The girlfriend is okay, because she has the Samsung Galaxy S7 with an IP 68 certification rating. But our hero's iPhone heads for a bowl of white rice.

It is now 2017. The girlfriend (or maybe wife at this point) opens her new Samsung Galaxy handset with Infinity Display. He opens his new Apple iPhone, and is upset to see that there is no 3.5mm earphone jack. The new iPhone is tossed in a drawer, and the gentleman has, lo and behold, purchased the Galaxy Note 8. Echoing the first call he made with his original iPhone, he sends a text to his better half (using the S Pen) that reads "Guess what I just got." And the final scene has our hero on the street where he spots a line for the Apple iPhone X! Shades of 2007. One of the guys on line stares as the newest Samsung convert walks by. The tag line? "Upgrade to Galaxy." The title of the ad is "Growing Up," which suggests that the iPhone is for boys and that the Galaxy Note 8 is for a grown up man.

Clever, Sammy, clever.

source: Samsung

Related phones

Galaxy Note 8
  • Display 6.3" 1440 x 2960 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 835, Octa-core, 2350 MHz
  • Storage 64 GB + microSDXC
  • Battery 3300 mAh(22h talk time)



1. mikehunta727 unregistered

Always enjoyed Samsung's marketing. Many other OEM'S should been taken notes on Samsung's excellent marketing COUGH GOOGLE, etc..

2. Nopers unregistered

So s**tting on the competition and coming off as bitter and juvenile in their “next big thing” ads is good marketing? Nah. Samsung make good products but their Apple targeting ads are cringe.

79. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Really? What about the hateful, Mac vs PC ads? Yeah that was really soft adversting wasnt it?

93. iushnt

Posts: 3152; Member since: Feb 06, 2013

U caught it right. Just pray for Piyath’s peaceful sleep today.

117. Jillsandwich

Posts: 63; Member since: Oct 24, 2011

Nice straw man. Nobody ever said anything about the PC vs. Mac ads as soft either. However those ads served a purpose to get Windows to be less cumbersome and more resource friendly so it ultimately helped.

122. piyath

Posts: 2445; Member since: Mar 23, 2012

WOW several of my comments have been deleted from this Even though Samsung do all this hilarious ads it seems like they are the ones who are losing the game here. Samsung's 1/3 revenue has come from Apple alone in the past 2 quarters due to AMOLED supply order for the iPhone X. Galaxy phones are features packed but most of them are useless gimmicks or half baked thus unusable. Apple has sued them several times due to design copying (hardware design + software design) and those lawsuits are still ongoing. Due to lousy floppy legal system in USA Samsung could appeal every time when they found guilty. Last time they were found guilty and ordered to pay 500 million dollars but guess what they appealed Dual camera setup, 3D touch, finger print, Apple pay, SIRI, portrait mode are only some of them Samsung got away with after copying them from Apple.

16. joevsyou

Posts: 1093; Member since: Feb 28, 2015

mmm sometimes it's good, They could do better. This one is good though. Google are some idiots.

47. kick413

Posts: 162; Member since: Sep 16, 2012

Exactly this is how you sell a phone. Not "Hello Moto". Seriously that commercial makes me wanna vomit.

66. piyath

Posts: 2445; Member since: Mar 23, 2012

Good ads don't mention competition in it or bash them in Samsung is desperate as their sales are slipping ans trying to gain some coverage via these cringe ads.

69. toosmoove

Posts: 914; Member since: Sep 28, 2017

Wow. You're an imbecile. So in an ad you've never heard McDonald's mention Burger King? Taco Bell or Wendy's mention either of the aforementioned? Ford mention Chevy or vice versa? AT&T mention VZW? I can go on & one like that Erykah Badu song but the fact remains all competitors mention their competition.

85. yoskolo

Posts: 4; Member since: Dec 20, 2016

That is your opinion

97. iushnt

Posts: 3152; Member since: Feb 06, 2013

Lol so now u know how an ad is made? Seriously??

123. RebelwithoutaClue unregistered

No wonder Apple is mentioning Android/Google quite a lot in their presentations

125. AxelFoley unregistered

I thought the purpose of most ads were to distinguish your products from the competition. But, I guess in your mind, that's what keynote presentations, media interviews, and law suits are for. Samsung's sales are not slipping, they are easily the world's largest smartphone seller. The prices of the devices being sold are reduced, as are their total profits for the mobile division, which are only a small portion of the records being set in Samsung Electronics. So, you can't even get the smallest of facts correct. Now, if you want to brag about how much Apple makes by profiting by selling you a cheap phone for a high price on 14% market share, then you are the sucker for that.

103. audibot

Posts: 678; Member since: Jan 26, 2017

this was a true story for my coworker after he tried the note he never went back that was 4 yrs ago

3. tedkord

Posts: 17463; Member since: Jun 17, 2009

The best phone commercial ever was the Nokia(?) ad where the Apple and Samsung fans break out into a riot.

54. Furbal unregistered

Think it was a Lumia 920 ad. Was pretty good lol

4. cmdacos

Posts: 4319; Member since: Nov 01, 2016

Nice one. Thankfully I only have a work iPhone and am not mandated to use it so I haven't had to experience most of the failings called out in this commercial.

10. Awalker

Posts: 1986; Member since: Aug 15, 2013

Most of those "failings" don't exist anymore.

70. toosmoove

Posts: 914; Member since: Sep 28, 2017

Was at a housewarming party last night & my friend with an iPhone 8 Plus wanted to take a selfie with my Note 8. Still exists.

5. jeroome86

Posts: 2314; Member since: Apr 12, 2012

This is better then the ones walking around pouring champagne on their phones.

6. mikehunta727 unregistered

Lol definitely

9. TechGirl90 unregistered

Clever indeed!

11. mariosraptor

Posts: 184; Member since: Mar 15, 2012

In my country we have a saying. “What the Fox can’t reach, it makes them hangers.” So this must be the most obvious form of jealousy from Samsung. Had respect for you Sammy but now that’s gone. If you want to win, win the right way and not with trashy commercials.

20. joevsyou

Posts: 1093; Member since: Feb 28, 2015

they are winning right and how is it trashy? did they tell any lies? They showed why they are better then their number one competitor

38. CamDexter

Posts: 9; Member since: Oct 04, 2014

Oh come on! Stop taking things so seriously. It's a good ad because it clearly gets people talking about it even if they don't like it. Samsung isn't jealous! They are still the biggest Smartphone maker with a very healthy bank balance and the Lion's share of the market.

100. iushnt

Posts: 3152; Member since: Feb 06, 2013

They are still no. 1 in the industry , case closed.

15. KeyserSoze

Posts: 387; Member since: Oct 06, 2014

It's about damn time you ignorant iChumps make a good life decision and buy a Note8!

21. Mojo_jojoh

Posts: 6; Member since: Feb 03, 2016

Did anybody else notice the "notch" in the last scene with the guys haircut? thought that was funny.

24. tedkord

Posts: 17463; Member since: Jun 17, 2009

I didn't. That's actually funny, and subtle.

* Some comments have been hidden, because they don't meet the discussions rules.

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