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New Nokia ads: A day with the Nokia Lumia 800 and a week with the Nokia Lumia 710

Posted: , by Alan F.

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New Nokia ads: A day with the Nokia Lumia 800 and a week with the Nokia Lumia 710
One complaint that Android fans have had for some time is that the carriers and manufacturers of Android flavored handsets are focusing on the wrong things during television commercials. The ads never seem to show a particular model at work. This is one thing that Apple has stressed from the very beginning with its Apple iPhone ads. From the ad showing the Pirates of the Caribbean clip reminding someone to make reservations at a seafood restaurant for calamari, to today's spot where Siri shows a budding rock star the chords to certain songs, the Cupertino based firm has always made a point of showing its smartphone in action.

Compare Apple's ads to the traditionally science fiction spots used by Verizon and Motorola to sell its DROID line. It really hasn't been until the latest Samsung ad for the Samsung GALAXY Note called "Meet the Note," that an Android manufacturer has stopped to show off exactly what its phone can do. And overseas at least, it looks like Nokia is on the right path with its Windows Phone flavored Lumia series.

Over in India, the Nokia Lumia 800 is featured in a spot starring an Indian girl named Kaya and we get to be a fly on the wall as she uses her Nokia Lumia 800 over the course of a day. It is not just any day, it's Kaya's birthday and she checks her social networks for b-day greetings. Finally, Kaya needs to pick a date for the evening, although we never find out whom she picks. There is a second ad that shows how Kaya uses her Nokia Lumia 800 at the office, handling reports and emailing them. It's a continuation from the prior spot so it is still Kaya's birthday and her boss let's her go early. Ahh, to be young and female in India with a Nokia Lumia 800.

Meanwhile, in the U.K., we get to see a week in the life of Sandy, a new smartphone user with the Nokia Lumia 710. Sandy says she likes the Windows Phone Marketplace, but then again, she has never seen more fully stocked online application stores like the App Store or Google Play. We also see this smartphone novice using Nokia Drive to navigate around London Town.

There are still quite a few cellphone users, almost 50% of them, still waiting to become smartphone users like Sandy. Add to that the number of iOS and Android users who for reason or another, are frustrated with their current platform and are looking for something new. These ads are geared toward that group which begs the question, if you were looking for a new mobile platform, would any of these ads make you choose Windows Phone? Would any of the three ads make you choose a Nokia Lumia model specifically?

source: WMPoweruser (1), (2)

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posted on 10 Mar 2012, 19:49 2

1. Roomaku (Posts: 278; Member since: 06 Feb 2012)

Nice ads. Too bad in the US you are hard pressed to even find a windows phone in most carriers retail centers, even then they have them hidden behind 20 different Androids, and half the people in the store have formed a line next to the iPhone. Well I guess it's the same for Blackberry, ones too old the others too new, but here's hoping that 2012 will be the year Windows Phone got the attention it deserves.

posted on 10 Mar 2012, 21:30

3. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)

yea, WP is probably the best mOS out right now, but nobody knows it.

posted on 11 Mar 2012, 21:41

9. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)

i wouldnt say its the best os… android and ios vastly outstrip it in sheer feature sets (almost completely apps)… but wp7 has the most potential to become the best… as far as design and usability go, wp is the best… and maybe some people dont need apps, but if you need more than 20 or so, other platforms are better from my experience

posted on 10 Mar 2012, 21:12 1

2. powlemann (Posts: 2; Member since: 29 Feb 2012)

Never used a smartphone before and one of the first things she does is remote-control her son's Xbox - riiiiight! =)

posted on 10 Mar 2012, 21:46 2

4. flopjoke (Posts: 42; Member since: 05 Jan 2012)

At home she's a player.. O_O

posted on 11 Mar 2012, 06:42

5. nyamo (Posts: 274; Member since: 19 Mar 2011)

these almost make me miss my old WP, if only they would drop the requirement for zune! if hd screens weren't right around the corner with all the new android handsets i'd be looking at the 900.

posted on 11 Mar 2012, 08:21

6. kainy (Posts: 165; Member since: 10 Aug 2011)

They are droping Zune. And for the hd screens... We must wait for the winter's models ;)

posted on 11 Mar 2012, 09:08

7. Just_a_boy (Posts: 183; Member since: 18 Oct 2011)

Mass Storage?

posted on 11 Mar 2012, 10:15

8. JunitoNH (Posts: 1934; Member since: 15 Feb 2012)

Good luck finding one of these at Verizon, yet they keep bringing back, over and over the Droid line crap.

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