Siri, how come you are the star of the two new Apple iPhone 4S ads?

Siri, how come you are the star of the two new Apple iPhone 4S ads?
The two latest ads for the Apple iPhone 4S have something in common. Both star Siri, the voice-activated personal assistant. The first spot shows how Siri can come in handy during a road trip, which coincidentally is the name of the ad. Siri can help you with directions, find a place to eat, and tell you which gas stations are within walking distance.

The second ad shows a young man starting a new band. He enlists the help of Siri to find a place to buy a guitar, learn the chords to a couple of songs including "London Calling" by The Clash. Siri also shows the kid how to play a Bm9, and puts a possible name for the band, "Migraine Headache" on a list. The kid has his personal assistant send an email to a pair of his groupies to tell them that his band will be playing the garage that night. Lastly, this poor deluded kid asks Siri to address him as "Rock God" and Siri says she will comply.

Oh, if you were wondering how Siri responded so quickly to the questions in the commercials, when in real life you find yourself waiting endlessly for a response, it is all done through the magic of television. In the fine print at the end of the ad, you might have caught the phrase "sequences shortened".

source: RedmondPie

Related phones

iPhone 4s
  • Display 3.5" 640 x 960 pixels
  • Camera 8 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 800 MHz
  • Storage 64 GB



1. manuell3g

Posts: 66; Member since: Aug 12, 2011 many people talk to their phones on a regular day? To me siri is not a daily feature,i will rather type than speak to my much hype for a feature people hadly use....just doesnt make sense

3. andro.

Posts: 1999; Member since: Sep 16, 2011

The more you study the ifan phenomenon you'll find not much actually does make sense,seeing them buying essentially the same phone year after year for higher and higher prices while believing it changes the world each time has no logic or proper sense to it at all. Though this very repeated iphone buying pattern is known and loved by ifans as the 'apple experience',try make sense of that!

8. bigboy029

Posts: 74; Member since: Jan 03, 2011

Or maybe some people just prefer iphones to android devices, no matter how much better the hardware is... try to make sense of that!

14. bigdawg23

Posts: 467; Member since: May 25, 2011

Might want to check your phone prices 3GS $199 16GB 4 $199 16GB 4S $199 16GB Looks to all be the same. The phones are not all the same. 4 had a single core and 4S has dual core Meanwhile Android top devices use to be $199 now they are $299.

22. georgiaboyz

Posts: 11; Member since: Feb 10, 2012

I honestly can't believe you argued, with a straight face, that the phones aren't the same because of a dual core...I have no preference between android or apple. I'm actually an AT&T salesman and they both make me money, so I'll sell you what you want. But it makes me chuckle to hear this. The phones are very close to being the same. And for people to come in and buy the "new" version each time one comes out for $199.99 is pretty commical. Even amongst us salemen, who love every swipe of your card for that "new" iphone!

23. andro.

Posts: 1999; Member since: Sep 16, 2011

Well said,I'll sell an iphone to customers if they really want it,commission is commission! Its hilarious to watch some switching their sim cards to from the iphone 4 being traded in into the 4s and say 'wow its the new iphone'. If I switched the sims again without them knowing they'd go home with the iphone 4 again and prob not ever know the difference despite after emptying their wallets for the phone and signing a 2 year contract. Bad part always is though seeing those people return later with iphone faults and/or 'itunes syncing complaints' or else 13 months later to find their faulty iphone is now out of its one year warranty :(

17. dreammixer

Posts: 81; Member since: Feb 10, 2012

You mean just like android OEM's? Isn't Samsung coming out with SGS II+? Motorola Droid 4 launched today which is just like 1-3 with better specs. Why do you hate Apple so much that it turns you into a babbling ball of hate?

24. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

lol, because Android users aren't idiots who pay for minor upgrades, the SGSII+ and Skyrocket and HD varients are probably for new buyers who are upgrading from a SGS or Nexus S/One, not people who currently own SGSII (unless they're filthy rich, even then, it's still kinda stupid to upgrade to a Skyrocket from a SGSII)

2. andro.

Posts: 1999; Member since: Sep 16, 2011

Nobody will or will want to use siri like apple seems to think in any sort of a semi or full public way. Siri is a quick novelty app that wares off and people will use it the odd time at home. Imgaine people speaking to their phones on a public bus or train,saying siri,whens my next appoint for the doctor?! Also as PA quite rightly pointed out apple again are trying to con ifans even further with siri reacting so fact while in reality it takes much longer to respond.idrones will either ignore or not see the "sequences shortened" part at the end though and rejoice that thei iphone 4 um i mean 4s has text to speech at last.

4. E.N.

Posts: 2610; Member since: Jan 25, 2009

Why do you guys care so much? I just don't get it.

9. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Because unfortunately, Apple Fanboys are also humans...and it's embarrassing to see humans act like brainwashed idiots and animals when it comes to Apple products (Lining up outside the store, throwing money at apple for an outdated, overrated phone, defending iOS saying it's user friendly when it's just screens of icons, etc) We are grown up humans, why should grown up humans use phones that are styled similar to a Fisher-price "My first phone"? and worst paying 4 times for it too, it just makes no sense, has human intelligence dropped so much these days that Android is now considered "too advanced and complicated"?

10. E.N.

Posts: 2610; Member since: Jan 25, 2009

Don't people line up for Android devices too? Doesn't the iPhone cost as much as every other smartphone? Its pathetic arguments like these that show that most of your complaints have no validity. Your human argument was kinda stupid. Yes the iPhone is popular. Yes people like their iPhones better than they do Android phones. Get over it. The screen is still great, the processor is great, the build is great, the camera/camcorder is great, so its not outdated. And yes, the icons are boring and widgets are like totally fun and cute, omg, but for most, that's not really a deciding factor. Many android users hardly even use widgets bro. I usually see weather, time, and wifi/bluetooth on/off and then a list of apps. Probably the only thing that really matters is the lack of LTE and you didn't even mention it!!

13. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Not really, people who buy Androids don't jump the gun and buy the phone straight up on the launch day, only to realise it has some antennae or screen issues. Apple fans may say it's because Android isn't popular like iPhones, that's why no one lines up for it, but to me, it's because we can actually think and wait for reviews than spending money blindly. Your so called "android users who don't use widgets" are most of the time Android to iOS switchers, the same people who go about whining "My android lags like hell, my battery life sucks." because they didn't fully close their apps properly... and what I'm saying about people like iPhones more than Android is still true, and some of their reasoning further supports my claim. "Android is so complicated." just leads me to believe people are becoming dumber and dumber.

15. Astreo

Posts: 105; Member since: May 05, 2011

Galaxy Nexus. that is all. oh and if you dont know what i mean by that let me explain. you all lined up to buy the phone, paid 100$ more than any iphone user ever has AND it had issues when it came out. but we are the mindless drones lol.

16. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

The thing is a Galaxy Nexus functions, R&D and hardware worth is equivalent to the price we pay, the iPhone 4S probably only took about 5mins of R&D and a quarter of how much you pay to produce it, that's the difference. and as I recall, no one lined up for the Nexus, the people who wanted it ordered online, or waited for the reviews by the few hardcore fans who actually lined up for it. And as I recall the 4S had issues too, despite having a whole year to perfect the iPhone 4, yellow tint screen, Siri problems. At least when the Nexus had issues, they said nothing and immediately got a fix out. Apple started with excuses like "It was in beta, blah blah blah."

18. dreammixer

Posts: 81; Member since: Feb 10, 2012

It's twisted and weird that it bothers you what electronics other people choose to buy with their money.

19. gallitoking

Posts: 4721; Member since: May 17, 2011

the reason people dont line up for Android devices is.. because next week there will be another device coming out... cant keep missing work that many times in a month... right

5. Cwebb

Posts: 501; Member since: Oct 05, 2011

Apple is smart because they're showing off the only almost decent part of their OS, which is the Siri, and that's mainly because of the mainstream/coolness factor. Every time someone asks me, I say to save your money for the iPhone 5 or get the iPhone 4 (if you won't take any other type of phone), because the 4S is a POS


Posts: 2315; Member since: Jul 30, 2011

'Siri,how come you are the star of the two new Apple iPhone 4S ads?' "I have been developed to compensate for all of the shortcomings and failures of iOS. I have also been patented so that anyone who asks a question to anyone about anything anywhere is in direct violation of my patent and intellectual property and, therefore, will be iSued."

7. Dr.Phil

Posts: 2451; Member since: Feb 14, 2011

Q: Siri, how come you are the star of two new Apple iPhone 4S ads? A: Because it's the only thing Apple can really advertise about the iPhone besides the speed increase of its processor which hipsters no nothing about processors or graphic chips, so they have to stick with something they would know.

11. E.N.

Posts: 2610; Member since: Jan 25, 2009

Have you seen Samsung's latest commercial? They had so many features to advertise that they ran out of time.

12. Whateverman

Posts: 3295; Member since: May 17, 2009

MHO is that it doesn't matter how useful or unusual Siri is. This is just BRILLIANT marketing! The general public will see the iPhone, look at their phone, and want an iPhone. And yes, even some Android users, because many of them don't even realize their phones can do the exact same thing. But when they see the iPhone do it so easily in a 30 second commercial, it makes them think, "I want that!". Google just leaves it up to the OEMs and carriers to educate customers on their devices, and we see how good of a job they are doing. :(

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