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Microsoft's Surface Pro 3 tries to belittle the MacBook Air in three new ads

By Preslav Kateliev

Published: Aug 11, 2014, 9:36 AM

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Microsoft's Surface Pro 3 tries to belittle the MacBook Air in three new ads

Microsoft pushes forward on the "tablet that can replace your laptop" tag line with its latest ads for the Surface Pro 3. After offering to take MacBook Airs as trade-ins for a brand new Surface Pro 3, the company now dials it up a notch by flaunting their latest tablet's features, which the Air does not have, on video.

In 3 short ads, Microsoft shows off the identical specs between the two competitors. Then it goes on to list the touchscreen, pen, laptop capability with the detachable keyboard (reminder: that's an optional $130 buy), full support for Windows 8 programs, etc., the punch-line at the end being "So, you're saying it does more than my Mac?".

This isn't the first time the Surface Pro 3 has been pitted against an Apple product. It was featured in a video by tech writer David Pogue, as the victor in a shin-kicking match between the iPad and the Pro 3. Not to mention it was actually compared against a Mac Air's weight at its very launch event, so we guess one could say that battling Apple products is the Surface Pro 3's ultimate destiny.

Surface Pro 3 vs MacBook Air ads

source: Windows Phone Central

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Preslav, a member of the PhoneArena team since 2014, is a mobile technology enthusiast with a penchant for integrating tech into his hobbies and work. Whether it's writing articles on an iPad Pro, recording band rehearsals with multiple phones, or exploring the potential of mobile gaming through services like GeForce Now and Steam Link, Preslav's approach is hands-on and innovative. His balanced perspective allows him to appreciate both Android and iOS ecosystems, focusing on performance, camera quality, and user experience over brand loyalty.

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