Microsoft's Surface Pro 3 tries to belittle the MacBook Air in three new ads
Microsoft pushes forward on the "tablet that can replace your laptop" tag line with its latest ads for the Surface Pro 3. After offering to take MacBook Airs as trade-ins for a brand new Surface Pro 3, the company now dials it up a notch by flaunting their latest tablet's features, which the Air does not have, on video.
In 3 short ads, Microsoft shows off the identical specs between the two competitors. Then it goes on to list the touchscreen, pen, laptop capability with the detachable keyboard (reminder: that's an optional $130 buy), full support for Windows 8 programs, etc., the punch-line at the end being "So, you're saying it does more than my Mac?".
This isn't the first time the Surface Pro 3 has been pitted against an Apple product. It was featured in a video by tech writer David Pogue, as the victor in a shin-kicking match between the iPad and the Pro 3. Not to mention it was actually compared against a Mac Air's weight at its very launch event, so we guess one could say that battling Apple products is the Surface Pro 3's ultimate destiny.
This isn't the first time the Surface Pro 3 has been pitted against an Apple product. It was featured in a video by tech writer David Pogue, as the victor in a shin-kicking match between the iPad and the Pro 3. Not to mention it was actually compared against a Mac Air's weight at its very launch event, so we guess one could say that battling Apple products is the Surface Pro 3's ultimate destiny.
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