Microsoft's Surface Pro 3 tries to belittle the MacBook Air in three new ads

Microsoft's Surface Pro 3 tries to belittle the MacBook Air in three new ads
Microsoft pushes forward on the "tablet that can replace your laptop" tag line with its latest ads for the Surface Pro 3. After offering to take MacBook Airs as trade-ins for a brand new Surface Pro 3, the company now dials it up a notch by flaunting their latest tablet's features, which the Air does not have, on video.

In 3 short ads, Microsoft shows off the identical specs between the two competitors. Then it goes on to list the touchscreen, pen, laptop capability with the detachable keyboard (reminder: that's an optional $130 buy), full support for Windows 8 programs, etc., the punch-line at the end being "So, you're saying it does more than my Mac?".

This isn't the first time the Surface Pro 3 has been pitted against an Apple product. It was featured in a video by tech writer David Pogue, as the victor in a shin-kicking match between the iPad and the Pro 3. Not to mention it was actually compared against a Mac Air's weight at its very launch event, so we guess one could say that battling Apple products is the Surface Pro 3's ultimate destiny.


source: Windows Phone Central

Related phones

Surface Pro 3
  • Display 12.0" 2160 x 1440 pixels
  • Camera 5 MP / 5 MP front
  • Processor Intel Core i7
  • Storage 512 GB

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37 Comments

1. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

I didn’t know WHO to reply to here, but pretty much there are pros/cons to each platform – I won’t bother listing them at all, because we probably mostly all know. The main differentiation for me is price/performance/value. You can buy approximately 3 equivalent PC laptops for the price of 1 MAC – that pretty much sums up why I’d never buy MAC. I’m a PC user and would never ‘buy’ an apple product. Not because it technically sucks, but because I don’t want to give a dime to the company. This whole craze of a product that has to have an ‘I’ in front of it for me to be ‘hip’ doesn’t stand well with me. Again, why should I be obligated to use Itunes to use an Ipad or Ipod or (Icondom for that matter!)? The I products are overpriced and undervalued when you can buy better and more powerful non-Apple items for a better value. Gaming wise: hmmm…I used to be a die-hard gamer and please tell me which games have been relased for the MAC lately that have been released for the PC? My favourite recently: Duke Nukem Forever – I won’t be buying an iMac for that game – playing that game it might damage Apple’s positive image! What does annoy me most is especially my tech buddies who try to tell me that Macs are superior to PCs…well, they should seriously start the church of ‘IApple’ so that they can share their thoughts, ideas and worship Apples for the rest of their lives… That’s my perspective on things on this end…

7. techloverNYC

Posts: 601; Member since: Nov 20, 2012

I agree with you mac is so Overpriced but their customer service is like no others. No matter how small or dumb a problem is those ppl at Apple actually help u fix it. Apple have stores where u can go for help. I had dell and hp before and their customer service is pure sh*t, excuse my language. Took me like an hour getting someone on the helpline and they barely speak audible or know English for the fact. So I think they can justify the price with customer care like no other. When I use pc, when it broke or something happen Im usually f**k and have to buy a new one. For games I can just use console btw. Bottom line I still use Microsoft but I just build my own PC, its those PC companys I hate.

11. DontHateOnS60

Posts: 872; Member since: Apr 20, 2009

As someone who agrees with you on your points, I will play devils advocate for a little. As tech people we know what you could get for the price of a Mac, but Apple has done such a good job of convincing certain market segments (DJ's, video editing, photo editing people) that it's the ONLY choice for what they do, and average users with lots of money to spend that its cool and hip, it's going to be extremely difficult to overcome that. Looking at the specs of each though, you can argue that Apple can also charge a premium for it's designs (which nobody seems to want to try and rival), the large capacity SSD's which we all know cost an arm and a leg, and the displays. Where else can you find a high resolution IPS display on a laptop? Samsung is the only one who can get close to that but even they still can't match the specs of a MacBook 15.4. They're almost there on the 13.3". Again, I'm someone who would never buy a Mac, let alone an Apple product but they can charge that premium.

22. saiki4116

Posts: 413; Member since: Mar 31, 2011

I dont why people say Macbook pro are so over priced, I compared it with a system76 Laptop(comes with ubuntu, so no fees for OS as compared to windows machines), Guess what Macbook pro seems to be a better deal

18. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

It's nice to have you back, you should have seen how that bus driver was relishing your banishment. Anywhoot, i Agree with you, except, i Would never buy a Macbook, not because of the price but, because it's liMiTed in functionaliTy; everything has to be iStore, App' Store and LooniTunes. Regarding the article, i Thought those commercials are genius; i Have seen them. May your friends' cult grow like David Koresh.

26. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Lmfao No he drives a garbage truck know. iLooni tunes . Lmfao

20. saiki4116

Posts: 413; Member since: Mar 31, 2011

Man, i am an Android fan and would never buy an iphone, but macbook pro and air are worth it. I have a dell laptop and my friend had a macbook pro. his macbook pro is 5 years and counting and mine is almost dead in 4 years. Thanks to dell, I have lost windows license because, they kept key on a sticker outside the laptop. I have not seen any Laptop till now, which matches the quality of Macbook Pro, they either have a Terrible keyboard, heating issues and dont even speak about the touchpad's.

31. EclipseGSX

Posts: 1773; Member since: Oct 18, 2011

Don't lie, if the MS product sticker was outside your laptop its over 10 years old. Nice try tho. Yes Macbook Pro seems like a higher quality but thats what you are paying for, those "premium" materials

32. Kjayhawk

Posts: 294; Member since: Oct 07, 2010

The whole you can buy 3 PCs at the same price of a macbook are not true and just some dumb made up myth that I'm guessing some PC fanboy made up. I have owned a MAC and have found myself cursing at it just as much as my 500 dollar laptop (did absolutely zero research into buying my PC and now i am stuck with a crappy laptop 100% my fault). The best Macbook air is cheaper than the best surface (better screen and storage) and they have practically the same processor. I know I'm all over the page here but truthfully macbooks are great computers and worth the heavy price tag, the hardware and software are both great. Source:http://computer.howstuffworks.com/macs/macs-more-expensive2.htm

2. pavsidhu

Posts: 214; Member since: May 20, 2014

If Apple had a convertabe Macbook like the Surface Pro 3 I would definitely go for that! I can't expect the happening any time soon though...

25. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

They do, it's a Macbook Air except, the only way to remove the keyboard is to give it a good kArAte iChop!

3. iLegend

Posts: 41; Member since: Jun 05, 2013

If you hate Apple so much, why would you even come up here and comment on it? And it doesnt matter how much you hate it, those who want to buy Mac, they are gonna buy it. So you just keep wasting your life hating Apple or get a life.

16. sipha

Posts: 440; Member since: May 12, 2012

"If you hate Apple so much, why would you even come up here and comment on it?" =Because you hate them!!

30. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

this article is about Microsoft not apple !!!

33. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

This article is about both.

36. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

it's about Microsoft making fun of apple so it's technically a Microsoft article not apple !

4. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Great ads . And very true. One device beat them all. And by the way Surface is not even the best hybrid out there. There a many choices hybrids, for many ppl.

8. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Which would you consider to be better than the pro 3?

10. Jinto

Posts: 436; Member since: Jan 15, 2014

One of the lenovo yoga series, they are both as as good

17. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

But he stated not the best, meaning there are others. But the only one that really comes close is the lenovo pro 13in. Which starts at 1400, right now is on sale for 999 for the i5. I would consider it a toss up and the pen in the surface is rather unqiue compared to what the lenovo could do.

5. Rydsmith unregistered

Having taken the plunge on a Surface Pro 3, I am honestly shocked at how amazing of a product it is. The fact that I can play League of Legends perfectly on a device that is as slim as my wallet blows my mind. However, why the keyboard is not included still blows my mind as well. I picked up the 258 GB, 8 GB RAM, i5 model and I honestly could not be happier with my purchase. That being said I believe that when looking at portable machines to get work done the Surface Pro edges out the MacBook Air by a significant margin. Specs wise they are pretty even on paper but due to my work field a PC is a must. I must have Tableau, SAS, R, and the ability to perform complex macros in Excel, something a MacBook does not offer without bootcamp, and if I'm going to just use boot camp why buy a MacBook in the first place? However, when it comes to the Adobe Suite, I can honestly see why one would prefer a MacBook. Due to the integration of the OS with Adobe, it offers a better experience. You can't go wrong with either product, and I personally detest Apple products due to paying for less, but Microsoft has knocked it out of the park for individuals like myself.

9. JayFiveAlive

Posts: 67; Member since: May 30, 2014

What integration with the OS with Adobe? Adobe CC on Mac vs PC is identical in terms of their "integration." Also Adobe and Apple hate each other.

6. -box-

Posts: 3991; Member since: Jan 04, 2012

Yahoo Studios made a pretty funny, short review video in an almost advertising style.http://youtu.be/nZD3Y1jmEh4

12. ojdidit84

Posts: 462; Member since: Jul 16, 2011

Their spoof commercials are pretty funny.

13. willywanta

Posts: 502; Member since: Jun 04, 2014

that's cool

14. Tritinum

Posts: 471; Member since: May 06, 2014

i genuinely like the surface better. Macbook or in this case any apple product are way too mainstream.

24. volvoV70guy

Posts: 13; Member since: Jun 06, 2014

Macs are not and never will be mainstream. They have a deservedly tiny market share.

15. Ikechukwu

Posts: 249; Member since: Oct 03, 2011

LOL Do not attempt :p

19. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

''The tablet that can replace your laptop'' Yeah....They have been saying that for years now.... But the go-to device are still tablets for media consumption and Notebooks for productivity Why can't Microsoft just give it up? besides, Tablets are dirt cheap these days there's no reason not to buy one

21. VoicelessV

Posts: 18; Member since: Jul 08, 2014

It's a great idea, but they still have to make that keyboard cover attach in a more stable way to the screen. Using the hinge to keep the screen up on your lap looks awkward and unstable. Otherwise, having the vent holes on the sides of the display looks much more beneficial in terms of "lapability"

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