First Microsoft Surface Pro 3 ads target the productivity crowd, want you bin your laptop

For those of you who weren't around for Microsoft's event, here's what you missed: the software giant just released its new Surface Pro 3, and it's more capable and ambitious than ever. Designed with the idea of replacing your conventional laptop, the Surface Pro 3 is not cheap, and that's not surprising considering its target market is mainly creative professionals.

Indeed, it doesn't seem like Microsoft is really planning on going after the consumer market at all, at least in terms of marketing efforts. In fact, it's quite unlikely that the Surface Pro 3 will ever be widely adopted, but that seems to be okay with Microsoft. At least that's the overall feeling we've got from the company's presentation just an hour ago. One of the two new ads corroborates that notion. Check them out!

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Surface Pro 3
  • Display 12.0" 2160 x 1440 pixels
  • Camera 5 MP / 5 MP front
  • Processor Intel Core i7
  • Storage 512 GB



1. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

The Sony Duo Z series looks much sexier

17. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

The Vaio Duo or Xperia Z tablet...? Either case I agree that Sony is making gorgeous devices, but the Surface is quite sexy itself. So I wouldn't say its "much" sexier (if any at all.) But definitely the looks are quite subjective.

2. hboy857

Posts: 367; Member since: Jun 03, 2013

Absolutely amazing job MS. Love it.

3. gerryf19

Posts: 6; Member since: Dec 20, 2013

It is often said Microsoft always gets it right the third try...this would seem to confirm that.

4. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Bin my laptop, for this overpriced no dedicated GPU crap. NEVER.

6. brrunopt

Posts: 742; Member since: Aug 15, 2013

did all the trolls came out of their caves today ????

9. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Did all die hard nokians converted to MS fanboys?

7. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

which laptop do you have and what year was it bought and which vendor?

10. ojdidit84

Posts: 462; Member since: Jul 16, 2011

This OBVIOUSLY isn't the choice for PC gamers. A tablet like this is for every day use for the average consumer. They don't need dedicated GPU's. I've always liked the concept and form factor of the Surface Pro. Looks like they've finally found the head to that nail they've been pounding at for a few years.

11. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Average consumers can pay $2000 lol.

12. vincelongman

Posts: 5695; Member since: Feb 10, 2013

PC gamer here, I'd defiantly get the $799 model Why? Because it would great for when I'm on the go/at uni, if I want to game, I can stream games from my desktop (assuming I have wifi) Also gaming laptops are terrible overpriced. My ~$800 desktop outperforms laptops 2-4 its price

14. ojdidit84

Posts: 462; Member since: Jul 16, 2011

I hear you. I have a love/hate relationship with gaming laptops. Sure you get this nice discrete GPU and CPU but they're always just so damned bulky, ugly as all get out and cost way too much. I'd probably go for the $1300 model and call it a day. And I'm in the same boat as you. I use my laptop for when I'm on the go and I sure as hell don't want to lug around some huge 15" or 17" cinder block with me. Gaming on Intel IGP's, depending on the game, is a little unbearable for me... lol As for the average consumer (that's looking for something ultra-portable), they'd more than likely go for the $800-$1000 model. I can't see too many people going for the $1650-$2000 models.

13. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

What a Ripoff by MS Trying to be like Apple over charging their iUsers

15. sipha

Posts: 440; Member since: May 12, 2012

OMG, Its the almost the exact samething you wrote in the last 3 surface pro 3 articles i've read... You got serious issues man!! Find a girlfriend or something..

5. twens

Posts: 1175; Member since: Feb 25, 2012

This is what a tablet was always supposed to be. A PC in an ultra portable form. Thank you MS

8. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Agreed, while my lenovo gets close, this thing has my wish list on my next bonus check.

16. desniper9

Posts: 38; Member since: Oct 30, 2012

I honestly don't know who this is for. In my country looking at the preorder prices it's extremely expensive around 300 more than a macbook air and 100 less than a 13 inch retina macbook in simmilar specs when you put the type cover on. It's useless as a tablet considering it's size and for real desktop programs it will be unoptimized

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