We've known for some time that Lenovo was looking to shift its mobile business strategy
, or at least the way it's branded – as it currently stands, the company sells phones under three different names: Moto, Lenovo, and ZUK Mobile. Up until now, that is – it appears that, as part of this internal shift, the youngest of the three brand names will be killed off entirely.
ZUK started its brief life less than two years ago
, and released a total of five devices, the latest of which was last year's ZUK Edge
. The move doesn't seem to have been motivated by financial reasons, as devices did relatively well on the market, particularly in their homeland of China.
The news comes from a conversation on Chinese social media platform Weibo, which revealed that the release of the third ZUK-branded flagship, Z3, won't be happening due to the semi-independent Lenovo division's closing. However, one thing from the company will survive: the custom ZUI Android UI
was previously confirmed to be making its way to Moto phones, but only in China.
Those mourning the unfortunate passing of such a young, fledgling company can ease the pain by watching its very first promo video, which we've helpfully embedded below (headphones strongly recommended).