Lenovo's ZUK Mobile sub-brand is being killed, less than two years after its debut

Lenovo's ZUK Mobile sub-brand is being killed, less than two years after it debuted
We've known for some time that Lenovo was looking to shift its mobile business strategy, or at least the way it's branded – as it currently stands, the company sells phones under three different names: Moto, Lenovo, and ZUK Mobile. Up until now, that is – it appears that, as part of this internal shift, the youngest of the three brand names will be killed off entirely.

ZUK started its brief life less than two years ago, and released a total of five devices, the latest of which was last year's ZUK Edge. The move doesn't seem to have been motivated by financial reasons, as devices did relatively well on the market, particularly in their homeland of China.

The news comes from a conversation on Chinese social media platform Weibo, which revealed that the release of the third ZUK-branded flagship, Z3, won't be happening due to the semi-independent Lenovo division's closing. However, one thing from the company will survive: the custom ZUI Android UI was previously confirmed to be making its way to Moto phones, but only in China.

Those mourning the unfortunate passing of such a young, fledgling company can ease the pain by watching its very first promo video, which we've helpfully embedded below (headphones strongly recommended).

Video Thumbnail

source: GizChina via GSMArena

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