Lenovo decides to use Motorola name globally instead of having it fade away

Lenovo decides to use Motorola name globally instead of having it fade away
Last year, two years after Lenovo purchased Motorola, the Chinese manufacturer made things confusing for Motorola fans with the way it decided to brand certain handsets as "Moto by Lenovo." Some Motorola fans felt that Lenovo failed to recognize Motorola's place in the history of mobile communications. To these people, seeing "Moto by Lenovo" on a box seemed strange. But Lenovo has changed its mind; instead of hiding Motorola's glorious history as the inventor of the cellphone, Lenovo has decided to capitalize on it instead. That means we will see more prominent use of the iconic Motorola bat wings logo in the near future.

The latest Moto handset to garner attention is the modular Moto Z line. While the Motorola name doesn't appear on any Moto Z device, the Moto name does along with the bat wings logo. Motorola Chairman and President Aymar de Lencquesaing said in a published interview on Sunday, that the company will expand distribution of the Moto Z line. That means that the modular Moto Z, Moto Z Force and Moto Z Play will be distributed to other U.S. carriers than just Verizon. This will allow Motorola to sell more Moto Mod accessories in the U.S.

Lenovo now plans on migrating to the Motorola brand all over the world with the timing depending on certain regions. In some countries, Motorola is already well known, while in other areas Lenovo is the more popular name of the two. Lenovo was relatively unknown in the U.S. until 2005 when it purchased IBM's PC business. In 2014, the company snatched Motorola out of the arms of Google. The latter purchased the company for $12.5 billion in 2011, followed three years later by Lenovo's $2.9 billion acquisition. When looking at the discrepancy in the pricing of both deals, keep in mind that Google kept most of Motorola's patents.

source: CNET

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12 Comments

1. gdawilson

Posts: 299; Member since: Jul 21, 2014

Is it just me or does Motorola phones look a lot like flowers and homes?

2. nebula

Posts: 1009; Member since: Feb 20, 2015

Beautiful flowers indeed :)

5. mikehunta727 unregistered

Ya I agree the new Moto Z looks like a 2 story suburban home.....................

3. Tabby_Tiger

Posts: 305; Member since: Jan 23, 2017

The Moto name legacy is timely updates and good quality build. As long as they keep that and the name we'll all be happy.

4. mikehunta727 unregistered

A simple enough and very obvious decision. Lenovo would be dumb AF to throw away Moto name like that after decades of them establishing themselves

6. MOTOREZOID

Posts: 121; Member since: Jul 21, 2015

Motorola again, that's nice!

7. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

This is a good decision, even though many people in their late 40s and older still judge phone's based on their brand as if they were the same flip phone/slider. I tried to pitch a Motorola to a relative who's 5C died after their contract ended but they said they didn't like the older Motorola phones?!?!

8. jack123

Posts: 278; Member since: Jan 07, 2013

Moto in name.

9. jove39

Posts: 2146; Member since: Oct 18, 2011

Motorola had good thing going with Moto x, g and e devices. Then came Lenovo and just diluted moto device range with unnecessary variants and terrible names.

10. SleeperOne

Posts: 370; Member since: Feb 25, 2017

Preserve the history of the brand regardless of degrees of success, don't let the haters tell you to drop a logo when it means so much more than what it's featured on today.

11. corporateJP

Posts: 2458; Member since: Nov 28, 2009

These guys finally pulled their heads out of their rears?

12. irossdrummer

Posts: 369; Member since: Jan 17, 2015

Motorola was starting to get pretty when Google bought them, when Lenovo bought them though... Oh dear ... It's just flat out ugly now

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