Lenovo decides to use Motorola name globally instead of having it fade away
The latest Moto handset to garner attention is the modular Moto Z line. While the Motorola name doesn't appear on any Moto Z device, the Moto name does along with the bat wings logo. Motorola Chairman and President Aymar de Lencquesaing said in a published interview on Sunday, that the company will expand distribution of the Moto Z line. That means that the modular Moto Z, Moto Z Force and Moto Z Play will be distributed to other U.S. carriers than just Verizon. This will allow Motorola to sell more Moto Mod accessories in the U.S.
Lenovo now plans on migrating to the Motorola brand all over the world with the timing depending on certain regions. In some countries, Motorola is already well known, while in other areas Lenovo is the more popular name of the two. Lenovo was relatively unknown in the U.S. until 2005 when it purchased IBM's PC business. In 2014, the company snatched Motorola out of the arms of Google. The latter purchased the company for $12.5 billion in 2011, followed three years later by Lenovo's $2.9 billion acquisition. When looking at the discrepancy in the pricing of both deals, keep in mind that Google kept most of Motorola's patents.