J.D. Power & Associates survey finds higher satisfaction among devices with touchscreens

J.D. Power & Associates survey finds higher satisfaction among devices with touchscreens
Touchscreen phones seem to be all the rage nowadays as they offer a refreshing new way of navigation and experience that customers seek out. There is a new report from J.D. Power and Associates which found that there is a higher satisfactory rate among customers who own a smartphone or feature phone that packs on a touchscreen. Comparing the two type of phones, smartphones and feature phones, the survey found that smartphone owners with touchscreens had an average of 771 points on a 1,000 point scale – 40 points higher than those customers that owned smartphones that didn't offer a touchscreen. Coincidentally, feature phone owners with touchscreens scored an average of 756 points – that's 53 points above other features phones with no touchscreens. When you think about it more, touchscreens devices will offer users a myriad of ways to interact with it – from the ease of navigation to the handful of touch specific games, touchscreen handsets do have their advantages over the competition. Now more than ever, we see manufacturers sticking to this concept as the touchscreen craze continues to captivate and compel customers.

source: PR Newswire

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4 Comments

1. phone333

Posts: 331; Member since: Feb 04, 2009

That's the way of the future... let's keep touching!!!

2. JackFace

Posts: 190; Member since: Nov 03, 2009

I thought Michael jackson was dead......

3. herbiederb

Posts: 275; Member since: Jan 28, 2010

They'll find that satisfaction will be even higher this summer when Im simultaneously 'touching' my HD2 with my left hand and my EVO with my right hand.

4. markemark11

Posts: 47; Member since: Jan 07, 2010

I really enjoy the fact that probably one of the worst touchscreen phones ever designed is the poster to this article.

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