It's probably wise to hold off on a smartphone purchase right now

This article may contain personal views and opinion from the author.

With so many excellent smartphones available on the shelves at the moment, it's understandable that folks that are looking forward to upgrading their phones would want to get a new one as soon as possible. And rightfully so – so far, 2017 has been a rather good year for the industry, with almost all the major manufacturers coming up with rather successful offerings. 

Be it a glossy Galaxy S8 or HTC U11, a solid LG G6, or even a specs-busting OnePlus 5, you will be hard-pressed to find an inherently "flawed" flagship smartphone. Meanwhile, the mid-range and low-end segments are pushing boundaries in their respective fields. The saying that "cheap phones are getting better and good phones are getting cheaper" is still more than relevant and will likely continue to be the norm in the near future, meaning that you can hardly go wrong with any upper mid-range handset. 

However, if you're about to get a new phone today, tomorrow, this week, or even in the coming month, don't, or at least rethink your decision wisely before jumping the gun.

But why? Aren't we contradicting ourselves by carefully explaining how the current selection of smartphones on the market is generally a jolly bunch and immediately after that advising you to keep your hard-earned money in your wallet? Let us elaborate and explain our reasoning. There's actually only one reason why you should do that – there are just too many exciting handsets coming in the next few weeks that will likely define the coming years for the smartphone industry. 

Thus, holding off on a new purchase and waiting to see what the big names are cooking might be a rather wise and intelligent decision. Of course, you can counter us with the ever-present argument that "upcoming stuff is always more exciting than all the currently-available stuff", but the second-half of 2017 is a shaping up to be a particularly exciting time window for smartphone releases.

In about three weeks, Samsung will announce the Galaxy Note 8, an anticipated handset that has the arduous mission of making it up for the Galaxy Note 7 snafu. By all accounts, this one will most likely be among the top phones for the second half of the year, reiterating the features that made the Galaxy S8 and S8+ generally well-received by the majority of consumers and reviewers alike. And that's inspiring - Samsung has the uncanny perk of accomplishing great things when it's "hungry".

Just a week after the Galaxy Note 8 gets unveiled, LG will show us what it has been cooking. The dish of choice is none other than the LG V30, a follow-up to the excellent V10 and V20 that might, however, ditch the signature dual ticker display layout for a more traditional configuration. Just like the Note 8 is expected to be inheriting a whole lot from the Galaxy S8 & S8+, the V30 will reportedly look an awful lot similar to the LG G6, which is great. 

Then, IFA 2017 will take place. It's the second-largest mobile trade show and is expected to see the arrival of a ton of new devices. Granted, few of them will be high-profile flagships, but we shouldn't forget that mid-range and entry-level phones have rather large audiences on their own as well.

The silver lining of all is Apple's largely anticipated September event that will hopefully treat us to three new iPhones and who knows what else. Hate it or love it, the iPhone is Apple's bread and butter and is the single most influential and industry-shaping phone out there. It would be wise to wait and see if all the rumors pertaining to the anniversary edition iPhone 8 will hold water or turn out to be complete flukes. No second opinion about it – whatever phone gets unveiled by Tim Cook & Co on stage will likely sell in the tens of millions, and with so many saucy features incoming, we can't wait to see what's Apple's vision for the future.

Of course, Android purists are likely waiting with their fingers crossed for the Google Pixel 2 and Pixel XL2, which are shaping up to be quite intriguing devices on their own as well. We would know, we have that long rumor round-up that summarizes all the rumors so far and paints a rather believable picture as to what's to be expected from El Goog come October. Yes, we will probably have to wait for at least two more months before the next-gen Pixels see the light of day, but supposedly, the wait will be worth it.

And there you have it – with so many exciting handsets coming just around the corner, it will be a crime to not wait and see what's coming our way. We bet that at least one of these will tick all the boxes on your criteria list and satisfy your consumerist lust for having the latest and greatest gadgets. 

With all that said, what's the phone that you're most excited about?

Further reading:



1. Landon

Posts: 1245; Member since: May 07, 2015

I'll be waiting until the fingerprint scanner is embedded in the screen.

7. surethom

Posts: 1698; Member since: Mar 04, 2009

That's the LG G7 & Samsung S9 around Feb 2018 MWC then.

11. Landon

Posts: 1245; Member since: May 07, 2015

Exactly my thoughts. The S9 will be a slightly larger screen than my Note 5 currently but with a smaller form factor.

2. Lumbergh

Posts: 463; Member since: Feb 14, 2016

Pixel 2 vs. Note 8 vs. iPhone 8. Awesome having some major competition across major brands.

3. Rampage_Taco

Posts: 1061; Member since: Jan 17, 2017

I applaud you for making a comment without mention of Lag

5. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

Agree! This is a well written article about the mobile industries best to come and all the competition from these vendors only benefits us the users. I am already set on the Note 8 as it suits my needs ( I feel that the S pen was great on the note 7 for my specific needs but when it was recalled I held of and got a S7) however when I saw the S8 and it's slim bezels and that narrow built and the feel in the had I was so tempted it took every bit of power to resist because I knew I need that "S pen" the benefit of having Note 8 inherit the S8 design is fantastic. But yeah this next half of the year is gonna be fantastic for all mobile users - LG lovers, Apple lovers, Samsung Lovers etc...


Posts: 932; Member since: Feb 23, 2014

No LG love?

4. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Oh I just love the competition! Excited for all of them!

6. surethom

Posts: 1698; Member since: Mar 04, 2009

You Forgot Nokia 8 in 2 weeks aswell. I think the Pixel is to far if you need a new mobile within 2 months though. If you want a normal size mobile not a massive one, only the Nokia & Pixels are to wait for the others are just huge.

8. ColinW

Posts: 412; Member since: Jun 04, 2014

"Hate it or love it, the iPhone is Apple's bread and butter and is the single most influential and industry-shaping phone out there." The iPhone 7s will be just a 4th generation rehash of an outdated phone, the 8 an Android catch-up edition. Nothing influential or industry shaping here, quite the opposite.

19. diggie32

Posts: 388; Member since: Apr 03, 2016

Funny how android phones are just now catching up to the performance of the "rehash of an outdated phone". The only phones that have better benchmarks than the iPhone 7's are the Oneplus 5, U11, and S8. When were those 3 phones released compared to the iPhone 7? Yet Apple is playing catch up? Please.

9. Valinor

Posts: 175; Member since: Mar 26, 2013

I dont see why you should hold your purchase. The note 8 is gonna be the s8 but more expensive and a dual camera. The iphone 8 is gonna be damn expensive. The iphone7s is gonna be a minor upgrade, Lg v30 is nice but the current price of the g6 is unbeatable. Essential phone is US only. Sharp phone is Japan only. New google pixel long wait and probably even longer after release. Yes you ca hold but i dont see a reason to advice people to hold. New phones get released all the time.

10. ibap

Posts: 867; Member since: Sep 09, 2009

The real reason to wait for these phones to come out is for the prices on the previous generation to drop. The pricing on the so-called flagship phones has gotten so out of hand, that I, and a lot of others, simply won't buy them. I prefer fully unlocked phones and won't buy another from a carrier with carrier bloat. So please bring these out so I can snag a bargain on a great phone and laugh at those dropping this kind of cash on a phone, and then paying for insurance to replace it when they drop it.

12. deleon629

Posts: 463; Member since: Oct 04, 2014

What am I excited for? The fact that you guys are gonna force their hands to drop the prices on last generation's handsets even further; guaranteeing that I'll pay next to nothing for my next phone (insert sinister villain's laugh here).

13. Marslander

Posts: 160; Member since: Jan 08, 2015

I'm not wild about the aspect ratio on Samsung Note, so I'll hold off until I see other options.

14. Trex95

Posts: 2381; Member since: Mar 03, 2013

I'll wait for the pixel 2 and iPhone 8.

15. darkkjedii

Posts: 31103; Member since: Feb 05, 2011


16. gdawilson

Posts: 299; Member since: Jul 21, 2014

Wise to hold off on buying a device over $700...

22. darkkjedii

Posts: 31103; Member since: Feb 05, 2011

What if you're a millionaire?

24. domfonusr

Posts: 1085; Member since: Jan 17, 2014

Do you think millionaires became millionaires by spending all of their money? Even a millionaire would probably think it wise to hold off on buying something expensive until they were sure they absolutely wanted or needed it.

18. domfonusr

Posts: 1085; Member since: Jan 17, 2014

I would like to see the Moto E4 come to Cricket. Otherwise, I am watching Apple to see what, if any, replacement for the iPhone SE comes along, and also watching LG to see if something better than the LG Harmony comes along for the bargain segment. I am also watching ZTE to see if a new Grand X 5 or equivalent comes out. I am watching a little bit of everything these days, and waiting as patiently as possible. Barring any unforeseen disaster, I have until at least April of next year to figure it all out.

20. diggie32

Posts: 388; Member since: Apr 03, 2016

I'd love to see a new SE. Same small size (or even 4.5"), but with an updated design.

21. middlehead

Posts: 457; Member since: May 12, 2014

Except one of these is Apple and the rest are unnecessarily large screens, so I have no reason to wait for any of them.

23. Stuntman

Posts: 843; Member since: Aug 01, 2011

I already decided on getting a Moto Mod. Once it arrives, I'll pick up one of the phones in the latest Moto Z family.

25. JoePhoto

Posts: 49; Member since: Feb 27, 2012

I got the Moto Z Droid because it had a front-facing speaker. Other than that one feature, I HATE HATE HATE that phone with a passion. Battery life is terrible, and UI is even worse. I loved my Note 2 and can't wait for the Note 8, (if it has front-facing speakers). I dropped my Note 2 countless times, (even on concrete), and never broke it... I now have 3 breaks on the Moto Z from minor falls, (none on concrete).

26. JoePhoto

Posts: 49; Member since: Feb 27, 2012

A feature I would like to see on cell-phones is LOUDER RINGERS so you can hear it across the house, (like regular phones, and older analog phones used to also be). Perhaps they could incorporate a "movement" sensor so as long as it knew you were "carrying" the phone, (therefore in close possession of it), it could be softer ringing, BUT ... when you set it down and it is not-moving, then it could sense that and ring louder cause you may indeed have stepped away from it. OR they could incorporate a Bluetooth sensor to ring/alarm when you walk away from it, (like from a Bluetooth receiver/ALARM on your keychain). I can't count the number of times I left the house, (or worse -- someone else's house), and left my phone.

27. johnh3

Posts: 143; Member since: Aug 23, 2012

For me I am curious about the upcoming Nokia 8. And also what Sony will release in fall.

28. Gibber

Posts: 3; Member since: Aug 02, 2017

Most interesting phones for me this fall are the Pixel 2 and the new 5.2" Xperia. I wish the Pixel will go for the LG G6 / Iphone 8 type design with a flat display with rounded corners. I don't like the rounded displays, I think they bring nothing of value. Also, please give us ONE BIG sensor with large pixels and a fast lens. Stop using old tiny sensors with small pixels, using two crappy sensors instead of one good one sucks.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.