Next best phones from Samsung, LG, Sony and more will be at IFA 2017: here's what to expect

So, how do you plan on spending the days between September 1 and 6? At the beach, playing volleyball and drinking cocktails with umbrellas on top? Or maybe up in the mountain, becoming one with Mother Nature? None of that is on our agenda. Actually, we'll be in Germany once again for this year's Internationale Funkausstellung Berlin exhibit, better known as IFA.

The IFA 2017 tech show is set to kick off on September 1, and most of the world's top smartphone brands will be present at the event. Naturally, announcements will be pouring. Many of the world's top tech brands – Samsung, LG, and Sony, among others – will use the opportunity to show off their latest gear, and we already have an idea what to expect seeing from them. Allow us to loop you in.


LG has something big to show us on August 31 – the new LG V30. Teasers are already giving us clues as to what to expect from this powerful new model, so check out the rumor round-up linked below to learn more. 

For those not familiar, the LG V20 and V10, released in 2016 and 2015 respectively, were enthusiast-grade, high-end devices packed with stand-out features, such as a secondary display and premium audio hardware. This year's V-series model is shaping up as a more traditional, yet still highly capable device – lighter on the gimmicks, but heavy on specs and multimedia features. 

Since LG's mid-range Q-series of phones is already official, we doubt that any other LG hardware of this class will make its debut at IFA 2017. Still, we're expecting the Q6, the Q6+, and Q6a to be present at LG's booth.


Samsung has already officially unveiled the Galaxy Note 8, but the device is not yet available in stores, so we would be looking to learn more and spend some more time with the new phone.

Samsung has a press conference scheduled for August 30th, 2017 at IFA, where it is expected to unveil something different than a phone. One new model we're expecting to see is the Samsung Gear Fit 2 Pro, which would be a sporty fitness band similar to the Gear Fit 2. Although no rumors point at such a scenario, we won't be surprised if a Samsung Gear Sport also makes a splash at the show.

Rumor has it that Samsung is also going to announce a few mid-range phones with dual cameras in the near future. Said to belong to Galaxy C series, these could be devices tailored for the Asian market and as such might not be shown at IFA 2017.

In addition, Samsung could show us a new tablet at the show. Don't get too excited yet, as the slate is expected to be an entry-level model. 


Just like LG, Sony has an August 31 announcement on schedule. During the event, we're expecting to see at least one new high-end, flagship-worthy Xperia smartphone – a possible successor to the Xperia XZs named Xperia XZ1. Additionally, Sony is believed to be readying a new smartphone named Xperia XZ1 Compact. This could turn out to be a physically smaller version of the Xperia XZ1, yet one retaining many of the latter's premium features. 


August 31 is surely going to be a busy day for us, as Lenovo is also hosting a press conference on that date. The event might not bring much news related to smartphones, sadly. Not long ago, the company teased its IFA 2017 lineup in a video that revolved around a mixed reality headset, as well as its Book and Yoga series, but not much else. Motorola handsets aren't likely to be announced. 


At last year's IFA, Huawei announced a couple of mid-range Android phones – the Huawei Nova and the Huawei Nova Plus. The Huawei MediaPad M3 multimedia-centric tablet also made its debut during the show. What is Huawei going to announce this year isn't clear, but it will be hosting a keynote on September 2. Huawei is expected to launch a Mate 10 high-end phablet in the coming months, but that is more likely to be announced in late 2017, not at IFA.


In the past, HTC has made smartphone announcements during IFA. The company is not going to be present at the trade show this year, but it might announce the hype around it to announce a new phone or two. It is believed that HTC is working on a mid-range phone boasting Edge Sense functionality.


Zenfone – that's the name of Asus's smartphone lineup, and its fourth generation is set to launch in the coming months. True, the mid-range Asus ZenFone 4V is already official in some parts of the world, but a global announcement of the entire ZenFone 4 series is still pending, and IFA could be the perfect stage. A total of five Asus ZenFone smartphones are expected to be announced soon, including a high-end ZenFone 4 Pro and a ZenFone 4 Max with an extra-large battery. 


Rumor has it that two new BlackBerry phones are in the works, codenamed Krypton and Juno. Word comes from Evan Blass, who is known for his solid track record of spot-on leaks. Nothing more is known about the two phones at this time, but our guess is that they could belong to the mid-range category, as BlackBerry's flagship, the KEYOne, has been out for only a few months. There have been no rumors pointing at their possible announcement during IFA, but that's not out of the question, seeing that TCL, BlackBerry's partner company in charge of developing BlackBerry phones, will be present at IFA 2017. Adding mystery to the matter, a recently published video hints at an IFA announcement without actually revealing if we're to expect a new phone at all.



1. Medoogalaxy

Posts: 232; Member since: May 25, 2017

Only Note 8, the rest are scrap

4. baibhav93

Posts: 24; Member since: May 09, 2014

says a crap may burst :P

5. vapotrini

Posts: 15; Member since: Jul 21, 2016

An S8+ clone with a smaller battery, same crappy finger print sensor and a stylus? No thanks.

17. gigicoaste

Posts: 457; Member since: Feb 21, 2016

yes, and dual camera with optical zoom.. and possibly 6 GB ram.. and maybe newer chip.. but.. for you it looks the same..

6. chenski

Posts: 774; Member since: Mar 22, 2015

Lol another one who thinks their note series is untouchable, makes me laugh so much

15. fyah_king unregistered

Well, nothing competes with the Note series because of the s-pen.

19. chenski

Posts: 774; Member since: Mar 22, 2015

That's the same as saying nothing competes with LG V series because of the DAC, or nothing competes with the Google phones because of updates, or nothing competes with xiaomi or one plus because of the price. Essential feature for you doesn't mean essential for everyone

23. Settings

Posts: 2943; Member since: Jul 02, 2014

No one competes with the SPen. No one dares because it's a useless junk. It's the same pen since the first. They just changed the design. Yet they charge you $300 more.

7. cmdacos

Posts: 4267; Member since: Nov 01, 2016

Note 8 is not at IFA

14. Furkan

Posts: 552; Member since: Feb 25, 2017

Stfu ok

2. xeroxchap

Posts: 68; Member since: Oct 11, 2016

I love sony .... :)

8. cmdacos

Posts: 4267; Member since: Nov 01, 2016

You're the one???

3. foreverNOOB

Posts: 167; Member since: Jul 07, 2017

Now i'm waiting for V30 to arrive.

9. japkoslav

Posts: 1518; Member since: Feb 19, 2017

We all "know" what is Samsung up to with Note 8. I look forward to learn something new about LG V30. Hopefully version with better audio will be available all over the world this time (unlike V20). Other than that i don't realy care. It's LG V30 vs Note 8 for me. Hopefully other companies can surprise as well.

24. Settings

Posts: 2943; Member since: Jul 02, 2014

S8+ or V30. It's the only option.

10. mafiaprinc3

Posts: 585; Member since: May 07, 2012

Based on leaks and devices announced this year I can't see any phone to be really excited about it's like phone tech companies are becoming lazy or running out of ideas, maybe they need to visit

11. avishekmukherjee

Posts: 362; Member since: Apr 09, 2015

Looking for BlackBerry devices and Lg V30

12. avishekmukherjee

Posts: 362; Member since: Apr 09, 2015

And also Sony phones

13. mafiaprinc3

Posts: 585; Member since: May 07, 2012

Sony's design camera and battery life has been a real let down for the past 2 1/20 years, so sad

20. pyradark

Posts: 895; Member since: Jun 10, 2012

Its depends if you dont own one. XZP is great successor to Z5 series while the X series last year are crap

27. acme64

Posts: 128; Member since: Jul 13, 2015

x performance is a great phone

16. isprobi

Posts: 797; Member since: May 30, 2011

I miss the days when I could buy phones that had nice accessories like docks, charging cases and other unique things from the manufacturer not some third party. So I am taking a serious look at the Essential phone. But it is disappointing that the screen is relatively small as is the battery and no headphone jack. The 360 degree camera looks interesting. Otherwise some of the rumored Nokia/HMD phones look nice especially the Nokia Aeon Prime.

18. trojan_horse

Posts: 5868; Member since: May 06, 2016

Note 8 might end up winning that award yet again, as usual.

21. NewroticSlob

Posts: 182; Member since: May 09, 2013

Bugatti or McLaren. Chevy or Ford. Porsche or BMW. Hyundai or Kia (same corp tho). Sunny or cloudy. Chocolate or vanilla. Who cares? Go with what you like. Does it really matter? And if it does... it becomes a 1st world issue.

25. Slytherin

Posts: 268; Member since: Mar 02, 2017

I'm getting my popcorn out for the 31st and 12th, I want to see what LG and Apple can do to compete with the Beast that is the Note 8! I hear people moaning that the Note 8 isn't much of an upgrade, but when your coming from a 2 year old S6 edge plus it is a very welcome upgrade! The Note 8 shall be mine at the end of the month, unless LG can sway me, but I seriously doubt it! Just interested to see how the LG V30/iPhone 8 stack up to the Beast!

26. acme64

Posts: 128; Member since: Jul 13, 2015

please make the compact under 5" Sony. i'll trade my x perf immediately.

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