Instagram hits 100 million active users per month

Instagram hits 100 million active users per month
The beauty of a site like ours is that it is recording history, history that you can easily re-live by using the search function. Is there a particular phone that brings back memories for you? Type in the name and you can read all about the handset and what was happening in the industry at the time of its introduction. For example, if the Palm Pre brings back a flood of memories for you, you can check out the introduction of the phone at CES 2009 and take in all of the excitement that webOS seemed to offer. You can then read about the 50,000 to 100,000 units sold by Sprint on the weekend of its launch, breaking the carrier's previous sales record set by the Samsung Instinct (!) If you had the time, you could continue reading about poor sales, lack of apps, shoddy marketing until the device was overshadowed by the Motorola DROID. History in the making happens on this site every day.

What put our mind into Sherman's Wayback machine mode was the interesting story from Instagram co-founder Kevin Systrom about the early days of the site that appears on the Instagram blog. At the end of his story, Systrom reports that the app now has 100 million active users a month, up 10 million from the 90 million reported 5 weeks ago. It is proof enough that the ToS debacle is clearly behind them with only some legal clean-up remaining.

If you use the search feature on phoneArena, you can find a story from December 22nd before the Android version launched, before Instagram was a household word. At the time, Instagram had hit 1 million users just three months after it was launched for the Apple iPhone. It wasn't until the Android version of the app was available that the whole thing started snowballing. Over 1 million Android users downloaded the site in less than 24 hours which became 10 million in 22 days. But even before that happened, Facebook bought Instagram for what turned out to be about $750 million in stock. And the growth continued.

The only question mark that follows Instagram is the musical question about how Facebook will justify its purchase of the site. Somehow, someway, it must be monetized because Facebook answers to a higher authority-it's stockholders. Besides, reaching 100 million people definitely has a value to other companies. Unlocking that value will be the key to Instagram's financial growth. Its subscriber growth already seems pretty certain.

source: Instagram via Engadget

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8 Comments

1. GeekMovement unregistered

I have to admit that while I had an account with this app, I was hooked. Gotta check the latest posts from my buddies and the pics they took. It could be because I am a photo enthusiast, but I think the rest of the users (photo enthusiasts or not) find this app pretty addictive as well. Fun filters. I somewhat miss the app, but I'm glad I had the strength to delete it.

2. BBGrind

Posts: 50; Member since: Jan 17, 2012

I will increase even more when it hit BB10 world wide.

5. Alan01

Posts: 642; Member since: Mar 21, 2012

6. waalllstreetttlool

Posts: 3; Member since: Feb 26, 2013

ONLY in your DREAM!!!! WP and BB10 is a DEAD PLATFORM not worth supporting

3. ebubekir26

Posts: 337; Member since: Dec 21, 2012

i think facebook is already wasting some time, i'm not going to download this

4. joeymk

Posts: 101; Member since: Jan 26, 2012

I hope this app will come to windows phone soon....

7. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Maybe its just me, but I dont see the appeal of Instagram. It has some good photo filters, but Pixlr-omatic has more and better options for this. It has the "social network" thing, but it seems pretty pointless since you can just easily share your pictures to Facebook or Google+ instead of having to utilize a separate service like this.

8. InspectorGadget80 unregistered

meh don't care much bout Instagram their just like FB over rated and over crowded

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